Tag Archives: video

Corrosion Transparency

“You’re doing it wrong by admitting our ‘Rrspect’ mistake, John,” Bredebot said to me. “But I respect you for not covering it up.”

Since you probably have no idea what I’m talking about, let me go back a few hours.

The video with a glaring mistake

Bredebot wrote a post about how indifference corrodes respect, and created three images to go with it. Then I suggested that he take the images, add some Google Lyria music incorporating both indifference and corrosion, and create a video.

So the video was created (yes, Yoast, I’m intentionally using passive), it was incorporated into the post, and the post was scheduled for 9 am Pacific. Since I had a few minutes to kill, I uploaded the video to a bunch of social platforms.

Only then did I notice a teeny tiny problem with the video. You’ll spot it instantly…but I didn’t.

Take 1.

As a responsible and highly respected content creator, I should have delayed the blog post until we fixed the typo, and I should have deleted all the social posts.

Admission

But I didn’t.

I left my mistake out there for all the world to see, and even posted an image admitting the mistake.

Corrosion transparency.​
Corrosion transparency.

Oh, and I edited the caption on my 9 am post to acknowledge the typo.

The correction

Once that was done and our imperfection was exposed, a corrected video was created and published. (Note the “RR” text throughout the video.)

Take 2.

The rationale

I realize that this entire episode makes me appear extremely unprofessional. I should have covered up my mistake so few if any saw it. (Actually I should have re-read the original video before I posted it, but that’s another story.)

But there are two reasons why I did what I did. One is honorable. One is less so.

The honorable reason is to highlight Bredemarket’s transparency. I don’t hide things from my clients. If something goes bad, I admit it. And if I can’t fix the original goof, I take steps to ensure it doesn’t happen again.

The less honorable reason? To take advantage of human nature. The guaranteed way to maximize engagement is to get something wrong. Then everyone will pile on to correct you.

And to make sure everyone knows about it. Look at what Bredebot and I have shared over the last hour and a half:

  • The original mistake.
  • Admission of the mistake.
  • The corrected version.
  • This post explaining everything.

My views may go through the roof.

And some firms will never hire Bredemarket because of its lack of professionalism. But these companies weee turned off years ago when the first iguana appeared here.

On the other hand, some forms will hire Bredemarket because of the transparency.

If you value a transparent consultant, learn more about Bredemarket here: https://bredemarket.com/watch-book/

Hold Your Head Up

Source Facebook.

Love On The Run.

The Human League shots were taken from a lip synced performance after “the Minneapolis debacle” that contributed to the departure of long-time member Philip Adrián Wright. The band looked fairly depleted and would eventually become a de facto trio.

But those three held their heads up.

If you missed the prior contentiousness, Bredebot prefers another Human League song.

Testing the SynthID Detector

With all the talk about watermarks, I began to wonder when they would serve a practical use.

So I tested the SynthID detector at https://synthid.com/.

Note that SynthID only works on media. So I don’t know what it would do if I uploaded a PDF of a Bredebot post.

AI image detection

But I did upload this image, which you’ll see in less than seven days.

Google Gemini.

SynthID identified this as created by AI at some point.

AI video/audio detection

It got a little more granular when I uploaded the Sí video, a Canva-created mp4 file with Canva-generated text, two instances of a Google Gemini image, and Google Lyria music. Check the bottom of the report below.

From SynthID.

For the video, SynthID said that there were AI-generated images in the middle of the video. (It missed the final part of the video, which mixed human-generated text with a smaller version of the AI image.) SynthID did detect the synthetic nature of the audio.

Not truly granular, but better than nothing I guess.

So what?

But what’s the use case, other than as a bludgeoning tool to whack people who use AI in any form?

Actually there is one. Let’s say I post a video with a picture of a Mexican businessman. Is that a real picture?

Or you hear a tune in the background. Did a human write it?

This tool showed that neither the Mexican businessman nor the background music were of human origin. So what?

Any results need interpretation—preferably human interpretation.

Or maybe not.

A Monument to Silence

Music Google Lyria. Public Domain.

“A Monument to Silence” delineates the consequences of a content-light firm choosing to do nothing, resulting in loss of prospects.

A monument to silence at trade shows and everywhere.
Silence is not golden.

Yes, it’s a melodramatic mood piece, but the firms that communicate obviously perform better than the firms that don’t. Thus the empty dusty images depicting the latter.

And yes, the menagerie makes an appearance, because this is a Bredemarket video. And I like wildebeests, wombats, and coffee (iced or not) in that order.

So how can Bredemarket help your identity, biometric, or technology firm communicate?

Compelling CONTENT Creation

  • Blog posts. Among other projects, I’ve authored a multi-month blog series to attract business to a client. 
  • Case studies and testimonials. Among other projects, I’ve written a dozen case studies to justify a firm’s capabilities to its projects. 
  • LinkedIn articles and posts. The multi-month blog series was designed for repurposing as LinkedIn articles. 
  • White papers. My white papers have made the case for the superiority of my clients’ products and services.

Winning PROPOSAL Development

  • Proposal services (managing, writing, editing, other). My proposals have won business for Bredemarket clients and for my former employers.

Actionable ANALYSIS

  • Analysis services. My market, product, and competitive analyses for Bredemarket clients and former employers have not only gathered necessary information and insights, but have also suggested a path forward.

To avoid positioning your firm as a monument to silence, the video suggests that you visit https://bredemarket.com/mark/ to learn more. (Yeah, it’s the old landing page, not the new one. Because this is an old video.)

But if the melodramatic wildebeest has already convinced you that silence is NOT golden, go forward and move ahead and schedule that free meeting with me.

Bredemarket Content in 15 Seconds

This time I’m just talking about my content.

Bredemarket Content in 15 Seconds.

https://bredemarket.com/watch-book/

So, what types of compelling content creation?

  • Blog posts. Among other projects, I’ve authored a multi-month blog series to attract business to a client. 
  • Case studies and testimonials. Among other projects, I’ve written a dozen case studies to justify a firm’s capabilities to its projects. 
  • LinkedIn articles and posts. The multi-month blog series was designed for repurposing as LinkedIn articles. 
  • White papers. My white papers have made the case for the superiority of my clients’ products and services.

As the video says, find out more (including my proposal and analysis services) and book a free meeting. I just booked one this morning with a prospect, but I can book another.

https://bredemarket.com/watch-book/