The Rescue

This is the story of a rescue.

The Rescue. Includes “Zero Conversion” and “Chasing a Ghost.” Google Lyria, Public Domain.

If your biometric firm needs Bredemarket’s help, fill out the form on the “Content for tech marketers” page below.

Content for tech marketers.

What does Bredemarket provide?

Compelling CONTENT Creation

  • Blog posts. Among other projects, I’ve authored a multi-month blog series to attract business to a client. 
  • Case studies and testimonials. Among other projects, I’ve written a dozen case studies to justify a firm’s capabilities to its projects. 
  • LinkedIn articles and posts. The multi-month blog series was designed for repurposing as LinkedIn articles. 
  • White papers. My white papers have made the case for the superiority of my clients’ products and services.

Winning PROPOSAL Development

  • Proposal services (managing, writing, editing, other). My proposals have won business for Bredemarket clients and for my former employers.

Actionable ANALYSIS

  • Analysis services. My market, product, and competitive analyses for Bredemarket clients and former employers have not only gathered necessary information and insights, but have also suggested a path forward.
Content for tech marketers.
You can fill out the Calendly form yourself. Click the image.

Maybe These Artificial Luxuries Can Only Compensate (Taking Stefan Gladbach Seriously)

Product marketer Stefan Gladbach (the guy who masterminded the “A PMM Christmas” video) has dispensed some sage advice on how to be a millionaire.

Stefan Gladbach.

Here’s the “too long; didn’t watch” version.

  • Be deceptive about wealth.
  • Sell garbage.
  • Lose morals.

But because I am a product marketing expert (albeit in biometrics, not monetization), I have improved on Gladbach’s inferior suggestions.

Rather than arranging for Robin Leach-inspired “rich and famous” Ferrari/Rolex photo shoots (Stefan’s first point) and laboriously writing up an expensive course (his second point), I assigned the tasks to AI. This offers the added benefit of satisfying Stefan’s third point, losing all morals.

So here is my course, thanks to Google Gemini. But don’t tell anyone that.

IAM. Invest in me—I mean invest in yourself.
Read the fine print.

Clinical Intent

This video has nothing to do with health, but is another repurpose of my thoughts on pivoting.

I went into Gemini Pro mode and told Google Lyria to take “Swivel and Solve” and make it longer. Then I made a new landscape video with images from several others: Forge Your Future, It’s Time, Move Now, and the Koala Identification Factors video. Oh, and also some Proving Humanity promotional material.

“Clinical Intent.” Google Lyria. Public Domain.

When I assembled the final video, the result definitely belongs in the Awareness category. Because the assortment of pictures definitely won’t convert.

It doesn’t even dwell on the pivoting message: namely, that when identity, biometric, and technology leaders face product marketing challenges, the old way may not solve these challenges. When the old way doesn’t work, pivot to something that will.

No, the video doesn’t say any of that.

But if you’ve heard of Bredemarket outside of the video, you already know the marketing and writing services I provide for identity, biometric, and technology firms.

Compelling CONTENT Creation

  • Blog posts. Among other projects, I’ve authored a multi-month blog series to attract business to a client. 
  • Case studies and testimonials. Among other projects, I’ve written a dozen case studies to justify a firm’s capabilities to its projects. 
  • LinkedIn articles and posts. The multi-month blog series was designed for repurposing as LinkedIn articles. 
  • White papers. My white papers have made the case for the superiority of my clients’ products and services.

Winning PROPOSAL Development

  • Proposal services (managing, writing, editing, other). My proposals have won business for Bredemarket clients and for my former employers.

Actionable ANALYSIS

  • Analysis services. My market, product, and competitive analyses for Bredemarket clients and former employers have not only gathered necessary information and insights, but have also suggested a path forward.

Act Now

So how can your tech firm benefit from this content?

If you are ready to stop losing prospects, act now and book a free 30 minute content needs assessment and talk to Bredemarket.

Swivel and Solve, Short and Square

Just for fun I created an alternate version of my June “Swivel and Solve” video, dumping the late shift. (And the strike force.)

Swivel and Solve (SQ).

But regardless of the form factor, Bredemarket, a leading biometric product marketing consultant, provides expert content, proposal, and analysis services.

My work has produced over $25 million in revenue for nearly two dozen firms.

To solve your challenges, visit https://bredemarket.com/mark/ and schedule a free meeting.

(“Swivel and Solve” by Google Lyria, Public Domain.)

Comfort in the Frame

No more trips to CVS for passport photos?

“Comfort in the Frame.” Google Lyria. Public Domain.

For fuller background information, see “Secretary of State Marco Rubio on Online Passport Applications, July 2, 2026.”

For more on what ICAO Document 9303 recommends regarding facial expression, see this post.

And this song.

“Neutral Expression.” Google Lyria. Public Domain.

Having Fun?

In a recent Justin Welsh newsletter, he described the many activities of Michael Kauffman.

“And over the last year, I’ve watched him ship ideas at a pace that puts most entrepreneurs to shame. The Monopoly game. The trout hat. Dinners where strangers get matched to become friends. Cookouts and mushroom foraging days. Entrepreneur meetups. Puzzles. Fly-fishing excursions. And the most surprising one, that physical newsletter that arrives in my mailbox once a quarter.”

Then Justin kinda sorta asked “why.”

“I remember getting my first copy and thinking, Who the hell does this?

The answer?

“Someone who thought it would be fun, that’s who.”

Catskill-opoly. From the Catskill Crew website.

In case you haven’t noticed, I’m having fun promoting Bredemarket. Between the videos and the songs and the music references, I’m enjoying myself.

And, as William H. Cosby Jr., Ed.D. (disgraced) once said:

“If you’re not careful, you may learn something before it’s done!”

Google Gemini.

One Specific Ask For Iris Firms

If you’re a marketing leader at an iris biometric firm, this video is for you.

“Locked in the Lens.” Google Lyria. Public Domain.

Do you want content, proposal, and analysis product marketing consulting with no learning curve?

Iris firm marketing leaders, visit https://bredemarket.com/mark/.

Daugman.

Two Specific Asks, July 2026

Like I said, specific.

If you’re a marketing leader at a fingerprint biometric firm, don’t waste your time watching this video.

If you’re a marketing leader at a face biometric firm, don’t waste your time watching this video.

But if you’re a marketing leader at an iris or a DNA biometric firm, this video is for you.

Two Specific Asks, July 2026. Music is “Quarterly Close,” Google Lyria, Public Domain.

Iris and DNA firm marketing leaders, visit https://bredemarket.com/mark/.