Are you ready to talk about fingerprint detail at both a high and low level? So that anyone at any level can understand your biometric product?
Bredemarket can help.
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Tag Archives: video
October 31. Nailed It.
Identity. Biometrics. Technology. Subscribe.
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Aiming For The Impossible
In August I shared a video about the impossible.
To come up with actionable innovation, I argued that you needed impossible ambitions. Also known as crazy stuff.
But people wouldn’t actually do that on purpose, would they?
To be continued.
TWD
Maybe I Should Own a Club
All Nighter
OK, my all nighters aren’t at clubs. They’re during proposal work. And my last one technically wasn’t an all nighter.
Not the case 15 years ago, when I literally stayed up all night, leaving the Anaheim office at 6:30 in the morning.
I learned from that, and my most recent all nighter was broken up by two one-hour naps while waiting for subject matter expert content.
But no loud music. My smart speaker played Enya during my first nap.
When Content Marketers Market
Content marketers need to market.
Lin’s content marketing problem
On Threads (not Bluesky this time) I saw a thread from Lin, a content marketer who helps plan social media posts for others.
But Lin has a challenge.
“Can I plan out content for myself? No, not at all. My brain gets scared.”
This is a common challenge regardless of profession. You can perform the tasks for others, but have a problem performing them for yourself. (Years ago we lived next to a woman who cleaned houses for a living. After she moved out, our landlord confided that the woman’s home was not immaculate.)
My solution
Helpful John dispensed advice.
“Try role playing, where you play both the marketing firm and the firm pitching to the marketing firm.
“If it goes well, it will give you the insight you need to market yourself.
“If it doesn’t go well, at least you’ll entertain the neighbors.”
Do you have problems using your talents for yourself?
Your solution
If you want me to market you, book a free meeting at https://bredemarket.com/watch-book/
davidsicairos and the 1968 California Public Records Act
What does the 1968 California Public Records Act have to do with privacy? A common acronym.
I’ve been monitoring privacy (biometric and otherwise) for about a decade now, and in that spirit I recently wrote a post entitled “Get the Acronyms Right.” (Why that title? Stay tuned.) the post addressed the very similar privacy acronyms in California, including CPRA.
“Then came the California Privacy Rights Act (CPRA), effective January 2023, expanding those rights…”
In fact, the acronyms were so similar that the CPPA (established by the CPRA, which followed the CCPA) adopted the cool trendy name CalPrivacy. Since people who had privacy concerns should go to the agency.
What could go wrong?
davidsicairos enters the chat
Anyway, I shared my acronym-rich post on Bluesky, where the Bluesky user davidsicairos saw it and responded.
“Add one more: there are TWO CPRAs sharing an acronym. The 1968 Public Records Act opens government books — every district, city, and county agency answers on a 10-day clock. The 2020 Privacy Rights Act covers consumer data. Half the arguments online are about the wrong one.”
This covers the opposite of privacy. This prevents city council members keeping their records secret. Such as memos supporting a project for a developer that gave them a bunch of cash. It doesn’t prevent the cash, but just puts the memos on record.
But even in 1968, people recognized that some things should remain private and not public. Social Security Numbers. Identities of confidential informants. Discussions under attorney-client privilege.
Is the California Public Records Act effective? I asked Bredebot to answer that question.
“So, is the 1968 CPRA effective? Yes, as a fundamental baseline for open government. But without stronger enforcement mechanisms and tighter deadlines, it often acts more like a slow speed bump than a clear window.”
Then he talked about wildebeests. Just because.
A funny story about a video
About that old blog post title “Get the Acronyms Right.” As a few of you know, it originated with the title of a Depeche Mode song…and video.
However, the video for this song was filmed so early in the band’s career that the director didn’t even know which band member sang the song. Even though this was a matter of public record. A true identity crisis.
Incidentally, my post “Get the Balance Right” is about The Who.
Iterate Your Messaging
If you iterate your messaging, it can work for you this week. (It’s Friday…next week.)
Don’t wait for the perfect message. The perfect is the enemy of the good.
Don’t wait…iterate!
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