Yesterday I realized that “I ask, then I act” is not a complete description of my process.
Sometimes, before I ask, I guess.
Sometimes I guess correctly, sometimes I don’t.
But “I ask, then I act” is succinct.
Tag Archives: content marketing
What is the Difference Between Short and Medium Content?
Length. 2,400 words give or take.
And cost. For now, $1,500.
And, of course, development of the themes. A quick punch, or more elaborate?
Whatever length of content your story needs, Bredemarket can provide it.
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Who or What Requires Authorization?
There are many definitions of authorization, but the one in RFC 4949 has the benefit of brevity.
“An approval that is granted to a system entity to access a system resource.”
Non-person Entities Require Authorization
Note that it uses the word “entity.” It does NOT use the word “person.” Because the entity requiring authorization may be a non-person entity.
I made this point in a previous post about attribute-based access control (ABAC), when I quoted from the 2014 version of NIST Special Publication 800-162. Incidentally, if you wonder why I use the acronym NPE (non-person entity) rather than the acronym NHI (non-human identity), this is why.
“A subject is a human user or NPE, such as a device that issues access requests to perform operations on objects. Subjects are assigned one or more attributes.”
If you have a process to authorize people, but don’t have a process to authorize bots, you have a problem. Matthew Romero, formerly of Veza, has written about the lack of authorization for non-human identities.
“Unlike human users, NHIs operate without direct oversight or interactive authentication. Some run continuously, using static credentials without safeguards like multi-factor authentication (MFA). Because most NHIs are assigned elevated permissions automatically, they’re often more vulnerable than human accounts—and more attractive targets for attackers.
“When organizations fail to monitor or decommission them, however, these identities can linger unnoticed, creating easy entry points for cyber threats.”
Veza recommends that people use a product that monitors authorizations for both human and non-human identities. And by the most amazing coincidence, Veza offers such a product.
People Require Authorization
And of course people require authorization also. They need authorization:
- To drive. Are unified digital IDs a thing?
- To satisfy health regulations (which may come back). Update on Covishield and the EUDCC, as long as you can prove you were born.
- To participate in the Federal Risk and Authorization Management Program (FedRAMP®). A Few Thoughts on FedRAMP.
- For the aforementioned ABAC. On Attribute-Based Access Control.
- For healthcare needs such as prescriptions. Saving Money When Filling Prescriptions: Not You, The Companies.
- When assessing TPRM. Driver’s License Data and Third Party Risk Management.
- To verify legal capability for employment. What is the Form I-9?
- To talk to customer support. HP Instant Ink Users and Identity: 1:1 Person-to-NPE Binding Isn’t Always Enough.
- To launch nuclear weapons. Biscuit-based Identity Authentication and Authorization.
- Oh yeah…and to access privileged resources on corporate networks.
It’s not enough to identify or authenticate a person or NPE. Once that is done, you need to confirm that this particular person has the authorization to…launch a nuclear bomb. Or whatever.
Your Customers Require Information on Your Authorization Solution
If your company offers an authorization solution, and you need Bredemarket’s content, proposal, or analysis consulting help, talk to me.
Toss Over the Wall, Or Embed a Partner?
Both product marketing consultants and product marketing employees alike don’t always see the results of the content they create.
But there’s a definite difference between the visibility of external-facing content and internal-facing content.
I’ve created both types of content, both at Bredemarket and as a corporate employee. And I’ve seen this difference.
- External-facing content is usually visible to its creator. When I wrote a blog post for Incode, or when I write an article or newsletter for a Bredemarket client, by definition I can see the final result. The exceptions to this are unusual and rare.
- The visibility of internal-facing content varies, with employees seeing more internal facing content then consultants. When I prepared the internal presentation “How MorphoTrust Came To Be” for my department at MorphoTrak I obviously saw it. But if I prepare snippets to incorporate into an internal presentation for a Bredemarket client, I may or may not see the final result.
In many cases, consultants toss their content over a virtual wall, where the client does with it what they will. After all, they paid for the content and can do what they want.
What if you need a partner?
But what if a client requires someone who is more integrated into the company’s operations? Or embedded into the company?
This is why I offer the Bredemarket 4444 Partner Retainer, if you need to embed me into your operations while still providing you with budget predictability.
If you elect to contract with Bredemarket as an embedded partner in your organization via the Bredemarket 4444 Partner Retainer, then:
- Bredemarket can create any content you need—blogs, case studies / testimonials, data sheets, e-books, proposals, social media posts / Xs (or whatever tweets are called today), white papers, or anything—within the hours alloted in the partner retainer contract.
- The length is at your discretion. 288 characters? I’m on it. 50 pages? I’m on it.
- How do you want to handle kickoffs, reviews, and status calls? It’s entirely up to you.
How does the Bredemarket 4444 Partner Retainer work?
- Prepaid base hours: The partner retainer contract between you and Bredemarket specifies the maximum number of hours for the following calendar month. This provides predictable costs, and maximum flexibility in how you use Bredemarket to create your content.
- Additional hours: Any additional hours above the maximum are billed at Bredemarket’s standard hourly rate.
- Deliverable format: Unless agreed otherwise in advance, Microsoft Word docx including callouts, hyperlinks, key words, hashtags.
If this interests you, schedule a free meeting with me to discuss your needs.
Unless you’d rather drive a truck.
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Help me reach my 2026 tactical goals by watching these videos.
Walk My Walk
If Bredemarket can help you, click below and book a free meeting. I will ask questions.
The 90 Second Bredemarket Pitch
If you want to learn about Bredemarket’s services, its process, and its pricing in 90 seconds…watch this.
And if you can use my services, book a free meeting.
Oh Yeah, That Biometric Stuff
Bredemarket works with a number of technologies, but it’s no secret that my primary focus is biometrics. After all, I call myself the “biometric product marketing expert,” having worked with friction ridge (fingerprint, palm print), face, iris, voice, and rapid DNA.
If I can help your biometric firm with your content, proposal, or analysis needs, schedule a free meeting with me to discuss how I can help.
Don’t Lose Prospects in 2026
The end of the old year means the beginning of a new one.
Start the year off right by acting to fill your content gaps. Click below and schedule a free meeting with Bredemarket to address your content needs, and how Bredemarket can help ensure your visibility.
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