In case you missed it, I recently took one Google Lyria-generated song, a Canva template, and other text and images and repurposed them as two separate videos: one for Bredemarket, and one for my personal use.
Repurposing is good.
Here is the audio common to both videos.
“Liturgy of the Falling Rain.” Google Lyria. Public Domain.
You’ve probably gathered that I don’t just post here on the Bredemarket blog.
These are some recent musical shorts—some with Canva-provided music, others with Google Lyria-generated music—that I have posted to YouTube since April.
Product marketer for hire
YouTube.
You’re doing it wrong(TM)
YouTube.
Purchase the Bredemarket ebook
YouTube.
It’s all about the benefits
YouTube.
The precision trap
YouTube.
A heart of bone
YouTube.
Dry to the bone #1
YouTube.
Dry to the bone #2
YouTube.
Tracing the ridge
YouTube.
Sold my name down to Texas
YouTube.
Lost recognition
YouTube.
And a “long”: Technology man (Product marketer for hire)
“Lost Recognition” illustrates that facial recognition isn’t always available.
Lost Recognition. Google/Canva.
Technologically, this video was assembled in Canva using images from Google Gemini and audio (without the video) from Google Lyria.
But who cares?
I don’t create videos for Bredemarket clients, but I do provide words that address prospect needs…such as the requirement to let a person access a building on a dark night.
If your strategy is solely based upon a single platform such as TikTok, CapCut, Substack, Canva, or any other, you’ve already lost by putting all your eggs in one social basket.
Social dependence
My Saturday TikTok post got me thinking about companies whose entire STRATEGY is based on TikTok.
Not tactics.
Strategy.
Even though the chance remains that TikTok may be banned in the United States, as it is already banned in India…and is not available in China.
Or the people that are so thrilled with Substack that they are stopping all other social media activity and concentrating solely on Substack.
Or the companies (I know of one) who base their strategy solely on Canva.
Or you can cite any other platform, dependence upon which could devastate your business overnight.
So own your own website and mailing list…right?
Well, at least Bredemarket doesn’t have to worry about losing access to my prospects and customers.
Even if I lose access to every single social media service, I still have my WordPress website and my MailChimp mailing list.
So I am 100% insulated, right?
Um, right?
OK, guess I’m threatened also.
Omnichannel distribution
In the biometric world, we talk about five factors of authentication and identity verification. If you depend upon a single factor, you’re in trouble. But using multiple factors lessens the risk.
Similarly, if you distribute your content via multiple channels, then a threat to any single channel doesn’t put you out of business.
(Sales pitch incoming)
And your distributed content can take multiple forms. Blogs. Case studies. White papers. Social content on multiple channels.
Assuming you actually create the content.
Or get someone to help you create it.
(Told you there would be a sales pitch.)
So rather than reading Bredemarket’s sales pitch (call to action), why don’t we work on creating yours? Click the image below and reserve a free meeting time.
The listed artist for this song is Royalty Free Music Background.
The song title is “Future Electronic (Upbeat Music).”
I had been using an AI music generator in Canva, but since that is now restricted to non-commercial use I switched to another music app within Canva for Bredemarket’s videos.
Taking great care to select videos that are royalty free.
Since I liked this particular song, I used it in two videos, the first of which was only 8 seconds long, the second 64 seconds long.
And then I merrily uploaded both videos to the Bredemarket blog, LinkedIn, various Meta properties, and Bluesky with no problem.
Until I got to YouTube.
The 8 second video uploaded fine, but the 64 second version was blocked worldwide because of a copyright violation.
First, the video is 3 minutes and 40 seconds long, which for me is long. And why you won’t see it on Bluesky or Instagram. But you will see it here; it’s already scheduled.
Oh, and I talk. The video alternates between shots of me at Bredemarket world headquarters and shots of textual/image descriptions incorporating Canva’s finest AI-generated music. If you’ve seen my other videos you know the…um…score.
I start by introducing the subject of “marketing and writing services” and identifying MY hungry people (target audience).
Then I explain, in detail, what Bredemarket’s “CPA” services are NOT…and what they ARE.
Then I do something that some sales professionals would NEVER do—reveal my pricing up front.
Finally, my call to action is for interested prospects to book a meeting with me on my CPA page. If you don’t already have the link to that page, you’ll get it on Monday.
Well, that’s that. Come back Monday at 8:00 am Pacific Standard Time / 1600 GMT.