I’m a CPA, Not a CPA

Where MY “CPA” stands for Content, Proposal, and Analysis.

Yes, I’ve talked about this since October 2024, but with the help of Canva, Google Gemini, and Google Lyria I’m addressing it again.

I’m a CPA, Not a CPA.

So don’t come to me with your accounting needs.

But if you have content, proposal, and/or analysis needs, set up a meeting with me to discuss them.

Compelling CONTENT Creation

I have created (over) 22 types of content, including:

  • Blog posts.
  • Case studies.
  • Data sheets.
  • White papers.

The entire list of both external and internal content is listed in “The 22 (or more) Types of Content That Product Marketers Create.” (For more on internal content, see “Analysis,” below.)

Winning PROPOSAL Development

I have helped identity/biometric and technology firms submit proposals to governments and enterprises.

More details on my proposal services page.

Actionable ANALYSIS

I have performed analyses of markets, companies and competitors, products, and websites and social media.

See the list of internal content I have created in this blog post.

(Not) Sneak Preview: I’m TRYING to Space Bredemarket’s Reels

You may have noticed a sharp increase in reels in the Bredemarket blog and socials—reels that incorporate both Google Gemini AI images and Google Lyria AI audio.

None of which can be copyrighted and is therefore public domain.

So for all I know Adobe and Oracle may share videos with Bredemarket-prompted audio content. Though I doubt it.

And more Bredemarket reels are coming.

On proper spacing

So why and how do I create these reels?

What usually happens is that I get a wild idea, create the images, create the audio, and put it together in Canva.

  • Sometimes I share the resulting reel immediately, both to the Bredemarket blog and to selected social channels. See “When the Light Bends.”
  • Other times I schedule the share, usually for an early morning (Pacific time) weekday share. A reel posted at 9pm Saturday evening probably isn’t going to do that well.

So I try to space them out.

What’s coming

If I stick to the schedule, you will see the following Bredemarket reels over the next week.

Monday morning CPA reel, June 22

Google Gemini.

I’ve been talking about Bredemarket’s “CPA” services for years now, and I created a new reel on the topic.

Lyria songs: The Annual Audit (the gentle song that begins and ends the reel), The Marketing Mandate (the harsh one in the middle).

Oh, and I goofed when scheduling this reel on my socials and accidentally published the reel immediately on one of my socials. So it’s already out there. Oops.

Wednesday morning proposal reel, June 24

Google Gemini.

This reel looks back to the times when I would work on proposals late at night. These days I’m more likely to work early in the morning, but sometimes late at night and early in the morning are the same thing.

Lyria song: Late Shift Solitude.

Friday morning pivot reel, June 26

Google Gemini.

Then we will end the week with my reel on pivoting to a new way when the old way doesn’t work.

Lyria songs: Swivel and Solve (first half), Liturgy of the Falling Rain (second half).

And if you think that “Swivel and Solve” is similar to my earlier “Forge Your Future,” the two songs have similar prompts.

And yes, I’m marrying the audio used in multiple old videos (“Liturgy of the Falling Rain”) with some images from Wednesday’s proposal video. When you repurpose, it’s always good to mix and match.

By the way, the reason that there’s a “B” version of this reel is because I screwed up the credits on the first version…something I didn’t discover until I started writing THIS post. (And then I stopped writing this post for a half hour while uploading the “B” version to multiple sites…luckily, before anything was published.)

Monday morning SWOT reel, June 29

Google Gemini.

Will I ever get tired of repurposing “the matrix”?

Apparently not. But this time I’m not sharing a short, but a longer three-minute landscape video.

Lyria song: Quarterly Close.

Conclusion

First, all schedules are subject to change.

Second, I am NOT going to preview any of these reels (except for the one I previewed by accident) until the appropriate time.

Third, if this is your first visit to the Bredemarket blog and you haven’t seen ANY of my reels, here is one that I have already shared previously: the aforementioned “Forge Your Future.”


Forge Your Future. “Hammer and Flame” from Google Lyria, Public Domain.

Stay tuned.

The “Liturgy of the Falling Rain” Repurposing Exercise

In case you missed it, I recently took one Google Lyria-generated song, a Canva template, and other text and images and repurposed them as two separate videos: one for Bredemarket, and one for my personal use.

Repurposing is good.

Here is the audio common to both videos.

“Liturgy of the Falling Rain.” Google Lyria. Public Domain.

It’s Time

It’s Time.
It’s Time.

Let’s Go

Let’s Go.
Let’s Go.

My Recent Musical YouTube Shorts…And A Long

You’ve probably gathered that I don’t just post here on the Bredemarket blog.

These are some recent musical shorts—some with Canva-provided music, others with Google Lyria-generated music—that I have posted to YouTube since April.

Product marketer for hire

YouTube.

You’re doing it wrong(TM)

YouTube.

Purchase the Bredemarket ebook

YouTube.

It’s all about the benefits

YouTube.

The precision trap

YouTube.

A heart of bone

YouTube.

Dry to the bone #1

YouTube.

Dry to the bone #2

YouTube.

Tracing the ridge

YouTube.

Sold my name down to Texas

YouTube.

Lost recognition

YouTube.

And a “long”: Technology man (Product marketer for hire)

YouTube.

Lost Recognition

“Lost Recognition” illustrates that facial recognition isn’t always available.

Lost Recognition. Google/Canva.

Technologically, this video was assembled in Canva using images from Google Gemini and audio (without the video) from Google Lyria.

But who cares?

I don’t create videos for Bredemarket clients, but I do provide words that address prospect needs…such as the requirement to let a person access a building on a dark night.

Talk to me about the words I can create for you.

Use Bredemarket content.

And if you’re interested in using the “Lost Recognition” audio, here it is. Because it’s AI-generated, I can’t copyright it.

Lost Recognition.

Are All Your Eggs in One Social Basket?

(Imagen 4)

If your strategy is solely based upon a single platform such as TikTok, CapCut, Substack, Canva, or any other, you’ve already lost by putting all your eggs in one social basket.

Social dependence

My Saturday TikTok post got me thinking about companies whose entire STRATEGY is based on TikTok.

Not tactics.

Strategy.

  • Even though the chance remains that TikTok may be banned in the United States, as it is already banned in India…and is not available in China.
  • Or the companies that depend on CapCut who may have just surrendered their intellectual rights. Oh, and CapCut may be banned in the United States also.
  • Or the people that are so thrilled with Substack that they are stopping all other social media activity and concentrating solely on Substack.
  • Or the companies (I know of one) who base their strategy solely on Canva.

Or you can cite any other platform, dependence upon which could devastate your business overnight.

So own your own website and mailing list…right?

Well, at least Bredemarket doesn’t have to worry about losing access to my prospects and customers.

Even if I lose access to every single social media service, I still have my WordPress website and my MailChimp mailing list. 

So I am 100% insulated, right? 

Um, right?

OK, guess I’m threatened also.

Omnichannel distribution

In the biometric world, we talk about five factors of authentication and identity verification. If you depend upon a single factor, you’re in trouble. But using multiple factors lessens the risk.

Similarly, if you distribute your content via multiple channels, then a threat to any single channel doesn’t put you out of business.

(Sales pitch incoming)

And your distributed content can take multiple forms. Blogs. Case studies. White papers. Social content on multiple channels.

Assuming you actually create the content.

Or get someone to help you create it.

(Told you there would be a sales pitch.)

So rather than reading Bredemarket’s sales pitch (call to action), why don’t we work on creating yours? Click the image below and reserve a free meeting time.

CPA
Bredemarket’s “CPA.”

Royals

Here’s a song.

The listed artist for this song is Royalty Free Music Background.

The song title is “Future Electronic (Upbeat Music).”

I had been using an AI music generator in Canva, but since that is now restricted to non-commercial use I switched to another music app within Canva for Bredemarket’s videos.

Taking great care to select videos that are royalty free.

Since I liked this particular song, I used it in two videos, the first of which was only 8 seconds long, the second 64 seconds long.

And then I merrily uploaded both videos to the Bredemarket blog, LinkedIn, various Meta properties, and Bluesky with no problem.

Until I got to YouTube.

The 8 second video uploaded fine, but the 64 second version was blocked worldwide because of a copyright violation.

On a band called Royalty Free Music Background.

Social media is fun.

An Eventful Monday

Now that I’ve formally scheduled the release of my talkie—it’s even an “event” on Facebook—I may as well provide a description of what my talkie contains.

  • First, the video is 3 minutes and 40 seconds long, which for me is long. And why you won’t see it on Bluesky or Instagram. But you will see it here; it’s already scheduled.
  • Oh, and I talk. The video alternates between shots of me at Bredemarket world headquarters and shots of textual/image descriptions incorporating Canva’s finest AI-generated music. If you’ve seen my other videos you know the…um…score.
  • I start by introducing the subject of “marketing and writing services” and identifying MY hungry people (target audience). 
  • Then I explain, in detail, what Bredemarket’s “CPA” services are NOT…and what they ARE.
  • I briefly touch on the questions I ask my clients. If you’ve read Bredemarket’s “Seven Questions Your Content Creator Will Ask You,” you’re already familiar with these questions.
  • Then I do something that some sales professionals would NEVER do—reveal my pricing up front.
  • Finally, my call to action is for interested prospects to book a meeting with me on my CPA page. If you don’t already have the link to that page, you’ll get it on Monday.

Well, that’s that. Come back Monday at 8:00 am Pacific Standard Time / 1600 GMT.