(Part Two of Three) Why is There So Much STUFF on the Bredemarket Identity LinkedIn Page These Days?

Part One of this post series talked about my compulsion to write stuff.

Designed by Freepik.

And it also touched upon my compulsion to share stuff. Specifically, articles about identity.

I’ve already told how I’ve created or managed five services over the years to share identity industry information, but I’ve never told any of the behind the scenes story regaridng the creation of the fifth identity information service. This one was created for Incode Technologies, which was (and is) very different from Bredemarket, and very different from IDEMIA, Safran, and Motorola.

Behind the scenes on the fifth identity information service

By the time I joined Incode, I had spent much of my life as an employee working for large bureaucratic multinational companies.

  • I worked for Motorola when there was only one Motorola.
  • MorphoTrak was part of the huge Safran Group (until it wasn’t).
  • IDEMIA was, and is, a combination of dozens of previously independent companies that eventually merged into one big firm.

I was used to process. Motorola WAS process, and Safran and IDEMIA weren’t slouches at process either. You can’t build aircraft parts just by, um, winging it.

But now I found myself at Incode, a rapidly growing startup. It used (and uses) newer tools that didn’t even exist when I worked for Motorola. For example, it used Slack as one of its primary methods to communicate with employees.

As I perused the Slack channels offered at my new employer, a new idea popped into my mind. OK, it was actually a pretty old idea from my perspective, but it would be new to my coworkers.

“Why don’t I create a Slack channel devoted to identity industry information?”

But of course one does not simply create a corporate Slack channel.

Before establishing a Slack channel on a corporate platform, I knew (with the same certainty professed by certain generative AI services) that you obviously need to go through a lengthy approval process. You probably have to get signatures from the corporate headquarters, IT, and probably a few other organizations besides. I mean, I knew this, based upon extensive data that I had acquired up to 2021. (Actually mid-2022, but some of you get the reference.)

So I went to my boss Kevin, told him I wanted to create a Slack channel for identity industry information, and asked him what the official Incode approval process was to create the channel.

From https://www.youtube.com/watch?v=VMin0i_h8PI

(And you wonder why my younger marketing coworkers said “OK Boomer” to me at times.)

Kevin was a patient boss. I don’t know what was going through his mind when I asked the question, but he simply smiled and said, “Just create it. And if no one uses it in a couple of weeks, just delete it.”

(They didn’t do that in La Défense or Issy-les-Moulineaux or Schaumburg, or even in Reston or Billerica or Alexandria or Tacoma or Anaheim or Irvine.)

So I did simply create the new corporate Slack channel, posting articles of interest to it, and letting my coworkers know about the channel’s existence.

And soon other people started posting to the channel.

And soon people other than myself were inviting other people to the channel.

I didn’t delete it.

So the fifth identity information service took off, and I settled into a routine. On many mornings, I did the one thing that experts say you shouldn’t do. I started my morning by reading my corporate email.

(Despite being a Sage, I’m still a Revolutionary/Rebel/Maverick.)

And as I read my various alerts and emails I’d find articles of interest, identify a brief excerpt that encapsulated the main point of the article, and share the excerpt (occasionally with an editorial comment) and article to the Slack channel.

Compulsively.

Of course, because I was devoting time to the company-only fifth identity information service, the Bredemarket LinkedIn showcase page (the fourth identity information service) wasn’t receiving that much attention. Bredemarket wasn’t doing any identity consulting anyway, so I was spending my limited Bredemarket time pursuing other markets. And pouring my identity compulsion into Incode’s Slack channel.

‘Til Tuesday

From https://www.youtube.com/watch?v=uejh-bHa4To

(Couldn’t resist.)

Then on Tuesday my routine was shattered. For purposes of this post, I’ll simply say that I no longer had access to that fifth identity information service, or to any of Incode’s Slack channels.

But I still had my identity information sharing compulsion.

I was still reading articles (albeit from other sources), and I still had the urge to share them on the Slack channel, but then I remembered that I couldn’t.

That’s when I started hearing the plaintive call of the wildebeest.

Black wildebeest. By derekkeats – Flickr: IMG_4955_facebook, CC BY-SA 2.0, https://commons.wikimedia.org/w/index.php?curid=14620744

My old forgotten friend the wildebeest was soothingly telling me that I could go back to the fourth identity information service and share identity stuff there again.

I hadn’t shared anything to that Bredemarket LinkedIn showcase page in over two weeks. But starting that Tuesday, I started sharing several items a day, successfully redirecting my compulsion and sharing to a new target.

So what? I’ll explain why this whole story is important to YOU in Part Three.

(Part One of Three) Why is There So Much STUFF on the Bredemarket Identity LinkedIn Page These Days?

Often I write my Bredemarket posts to target a specific audience. Technologists. Leaders of businesses in California’s Inland Empire. People who like wildebeests.

Well, this post series is specifically targeted to people who follow the LinkedIn showcase page Bredemarket Identity Firm Services. By the time you finish reading this post series, you may choose to follow the page also.

When people scan the posts on that LinkedIn showcase page, they’ll see that earlier in the year, I was posting infrequently, and then a few days ago I started posting all sorts of stuff on the page.

Why?

Well, there’s a story behind that.

Why I am like Charlton Heston, sort of

By Trailer screenshot, from DVD The Ten Commandments, 50th Anniversary Collection Paramount, 2006 – The Ten Commandments trailer, Public Domain, https://commons.wikimedia.org/w/index.php?curid=2216811

Charlton Heston (1923-2008) was a famous actor, and from his roles there were a number of lines that were associated with him.

One of the most famous ones is “Take your stinking paws off me, you damn dirty ape!” from Planet of the Apes.

From https://www.youtube.com/watch?v=Cdmqn9JIuzc

But later in life he was associated with a line that wasn’t spoken on a movie set, but in the Charlotte (North Carolina) Convention Center. The line? “From my cold, dead hands.”

From https://www.youtube.com/watch?v=5ju4Gla2odw

In this case Heston was talking about guns; he was giving a speech to the National Rifle Association.

But that “cold, dead hands” line can be applied to other things, as I did when I created the Bredemarket website about three years ago and created the “Writing, writing, writing” section of the “Who I Am” page.

I am John E. Bredehoft, and I have enjoyed writing for a while now.

And for a while I’ve been able to make a living at it. With the exception of my first jobs as a paperboy and a library assistant, every one of my positions has required some level of writing. Articles for my college newspaper. User manuals. Zines (in my previous brief foray into business, Gresham Press.) Requests for proposals. Responses to requests for proposal. Marketing requirements documents. And other documents that I’ll address a little bit later.

And when I wasn’t getting paid to write, I was writing for free. A college dorm newspaper, the Eastport Enquirer. Nearly a dozen personal blogs since 2003, a few of which are still running. Two professional blogs.

I guess I’m a “you can pry my keyboard out of my cold dead hands” type.

From “Who I Am.”

Yes, that’s me. A compulsion to write stuff.

Designed by Freepik.

My other compulsion

I also compulsively share stuff that other people have written, especially when it relates to a topic that interests me.

Such as identity.

I’ve told the basic story about how I created (or managed) online places where I could share stuff about identity. First at Motorola, then at MorphoTrak, then at IDEMIA. Then at Bredemarket: the aforementioned Bredemarket Identity Information Services LinkedIn showcase page (and Facebook group).

And I’ve told the basic story about how I created a fifth “identity information service,” this time for my then-new employer Incode Technologies.

But I didn’t tell the “behind the scenes” part about the creation.

I’ll tell that in Part Two.

Another AI image generator

I’ve been using AI image generators (most frequently Craiyon) to illustrate my Bredemarket blog posts, and I recently heard about the Freepik AI image generator and thought I’d try it out.

I provided Freepik with the prompt about a man with a laptop in a park that I used in my last post.

Designed by Freepik.

Frankly I like this one better.

I haven’t really experimented with Freepik much yet, but I did want to answer the question “Is Freepik really free?”

It depends on your usage.

A user who is not registered at Freepik.com has a limit of 3 downloads per day.

As a registered free user, you have a limit of 10 downloads per day.

As a subscribed user, you have a limit of 100 downloads per day.

From https://support.freepik.com/s/article/Download-limit-How-many-resources-can-I-download?language=en_US

Oh, and you also have to credit Freepik as described in the article “Is Freepik for free?”

(And don’t misspell Freepik as Freepike. I’ve done this twice already.)

Now I just have to explore Freepik some more. Even in the free version, there are tons of features I haven’t explored yet.

Picture this

Because I choose to follow conventional wisdom (for once), just about every Bredemarket blog post is adorned with an image. (I should be adorning each post with a video, but that’s another story.)

Most of my blog post illustrations come from Wikipedia because of the ease in legally using most Wikipedia images.

But what if I want an image that I can’t find on Wikipedia?

DIY

Yes, it’s an acronym. For Do It Yourself. (I’ll explain my fascination with acronyms in a minute.)

Mitch Wagner does it himself. His latest post for Silverlinings is accompanied by generative AI artwork, created by Midjourney. The image conveys the exact message that Mitch wanted to convey. To see the artwork, read Mitch’s post.

But I’m not using Midjourney; I’m using something else

I haven’t jumped on the Midjourney bandwagon yet. So far the only generative AI art application I’ve used is Craiyon. It’s extremely easy to use, doesn’t require you to set up and account, and has some nice options including the generation of nine images at a time so you can pick and choose the one you want.

But so far I haven’t generated a Craiyon image that is as impressive as the one that Mitch generated on Midjourney.

Although the Craiyon image in this Bredemarket post was nice.

Generated at craiyon.com.

More recently, for one of my other blogs (jebredcal) I wrote a post entitled “AAC (acronyms are confusing)” in which this image was the featured image.

Generated at craiyon.com.

Not as detailed as what Midjourney produced. And frankly, I had to type in the KYS myself, even though I specified in my Craiyon prompt that the sign had to say “KYS.” I got a blank sign instead. Maybe Craiyon can’t read or write.

Anyway, this certainly merits some more experimentation. I’ve already experimented with generative AI text, so some generative AI image experiments sound like fun.

But I won’t use generative AI to write code.

Inbound Marketing for Tech

As a business owner or marketer, you are always looking for ways to increase visibility and attract new customers. In today’s digital age, inbound marketing has become an increasingly popular strategy for achieving these goals. Inbound marketing is all about creating content that is tailored to the needs and interests of your target audience, and using that content to attract potential customers to your website.

At its core, inbound marketing is about helping clients make money. By creating content that is specifically designed to appeal to your target audience, you can increase your visibility and attract more potential customers to your business. This is why inbound marketing has become such an important part of the marketing mix for many businesses today.

One of the key components of inbound marketing is blogging. Writing blog posts that are specifically designed to attract potential customers is an incredibly effective way to increase your visibility and attract new business. By writing blog posts that address the needs and interests of your target audience, you can create content that is both informative and engaging, which can help to establish your business as a thought leader in your industry.

The goal of inbound marketing is to increase your visibility and attract more potential customers to your business. By creating content that is tailored to the needs and interests of your target audience, you can increase your chances of being found by potential customers who are actively searching for the products or services that you offer. This can help to increase your website traffic, generate more leads, and ultimately increase your revenue.

One of the key benefits of inbound marketing is that it is customer-focused. By creating content that is specifically designed to address the needs and interests of your target audience, you can establish a strong connection with potential customers, which can help to build trust and establish your business as a trusted partner in their success.

If you are a technology firm in the Inland Empire, inbound marketing can be an incredibly effective way to increase your visibility and attract new business. By working with a team of inbound marketing experts, you can create a comprehensive inbound marketing strategy that is specifically designed to address the unique needs and interests of your target audience. This can help to establish your business as a thought leader in your industry, increase your website traffic, generate more leads, and ultimately increase your revenue.

In conclusion, inbound marketing is a powerful strategy for helping clients make money. By creating content that is specifically designed to appeal to your target audience, you can increase your visibility and attract more potential customers to your business. If you are a technology firm in the Inland Empire, inbound marketing can be an incredibly effective way to increase your visibility and attract new business. By working with a team of inbound marketing experts, you can create a comprehensive inbound marketing strategy that is tailored to the unique needs and interests of your target audience.

(More information)

Am I about to put myself out of business?

If you’ve read the Bredemarket blog over the last few months, you know that I’ve talked about several topics ad nauseum:

  • Attracting business to your firm via content marketing.
  • Six questions to ask before launching a writing project.
  • Maintaining a customer focus in your written content.

When I meet with a client, I ask my six questions (actually more) and then create marketing content with a customer focus…for a fee.

But now some alternative, no-cost methods for content creation are available. But are they any good? Let’s test one of them.

Feeding the six questions to ChatGPT as a prompt

If any of you have used generative artificial intelligence, you know that you feed a “prompt” to your generative AI engine of choice, and the engine then returns a result.

Here’s a prompt that I recently fed to OpenAI’s ChatGPT:

Write a blog post based on these six inputs: (1) Why: help clients make money (2) How: offer inbound marketing services to clients (3) What: write client blog post to attract business (4) Goal: increase client visibility (5) Benefits: increase business via customer focus (6) Target audience: Inland Empire technology firms

I’ve reproduced the response verbatim in the following post, including the title that ChatGPT supplied. I could probably play around with the prompt and get a response that is more on target; the prompt that I fed to ChatGPT ended up with a huge emphasis on inbound marketing.

What do you think? Is generative AI “good enough” to put Bredemarket and other content marketers out of business? Or do experienced and talented human writers provide enough added value so that their content stands out from the crowd? Personally, I think I could have written something much better…but I could be wrong.

If nothing else, I wrote my post (and this one) in less than 15 minutes, versus the 2+ hours I spend on my previous post and the underlying web page. So if I’m primarily interested in churning out quantity rather than quality, ChatGPT is my friend. And if my post receives incredible traction, ChatGPT is really my friend.

By the way, I’ve done this before, but this time I’m posting the generative AI post with no modifications.

(Bredemarket Premium) The big biometric firms and the even bigger tech firms

When I was part of an industry in which the three major players were my employer IDEMIA and its competitors NEC and Thales, I was always aware of a potential threat to these three multi-billion dollar biometric companies. Specifically, there were much, much bigger technology companies (both inside and outside of Silicon Valley) with huge resources and extensive artificial intelligence experience. These firms could put the three biometric firms out of business at any time.

By Syassine – Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=31368987

But is this threat a real threat? Or is it overstated?

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