Identity/biometrics/technology marketing and writing services
You could have spent significant time reading my Biometric Update guest post.
You could have spent significant time reading my 7 Bredemarket posts on my 7 vendor suggestions.
Or you could spend 12 seconds watching this video.
Repurposed from my recent guest post.
This has been a weird week.
Productivity-wise, I started off on the wrong foot because of pre-scheduled personal appointments on Monday and Tuesday afternoon.
No sweat, I thought, I will make up the time on Wednesday.
Until I fell ill mid-morning Wednesday and spent most of the rest of the day doing nothing.
With limited work yesterday and today.
Which reminded me that the best-laid plans can derail quickly.
But I still completed some critically important tasks…so that’s good.
This is the last of seven vendor suggestions I made in my Biometric Update guest post.
“Consider the ethical ramifications. Sometimes we as an industry are so intent on getting things done that we don’t pause to consider the ramifications of our actions. Those companies that address the ethical ramifications of biometrics, artificial intelligence, machine learning, and other technologies are well-positioned for future challenges.”
Ideally ethical considerations should happen in the executive suite, not in some superfluous subcommittee that could get axed any day. As a positive example, Tony Porter OBE QPM LLB has served as Chief Privacy Officer of Corsight AI since January 2021.
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This is the sixth of seven vendor suggestions I made in my Biometric Update guest post.
“Employ comprehensive security measures. Ensure protection for the data on your systems, your customer systems, and the systems integrated with those systems. Employ third-party risk management (TPRM) to minimize the risk when biometric data is stored with cloud providers, application partners, and companies in the supply chain.”
If you don’t already know this, whenever you read a Bredemarket-authored article, always click the links. This includes the articles I write for others…such as Biometric Update. If you clicked a particular link at the end of my guest post, you found out which third party behaved badly with Customs and Border Protection (CBP) data:
“Facial images of travelers and license plate data have been stolen from a U.S. Customs and Border Protection (CBP) subcontractor….While the agency did not identify the subcontractor to the Post, it did provide a statement titled “CBP Perceptics Public Statement.”…Perceptics was hacked in May, and The Register reported thousands of files…were available on the dark web.”
As I concluded my guest post,
“Do not let this happen to your business.”
But here’s a positive example:
“ID.me will transfer your Biometric Information to our third party partners only when required by a subpoena, warrant, or other court ordered legal action.”
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When a person is born in the United States, they obtain identifiers such as a name and a Social Security Number.
When a non-person entity is “born,” it gets identifiers also. For automobiles, the two most common ones are a Vehicle Identification Number (VIN) and a license plate number. (There is also title, which I’ve discussed before, but that’s not really an identifier.)
In my country license plates and the associated vehicle registrations, like driver’s licenses, are issued at the state level. Montana, for example, has 2.3 million registered vehicles…which is odd, because the state only has 879,000 licensed drivers.
How can this be? Jalopnik explains:
“All that wealthy car owners have to do is spend around $1,000 to open an LLC in Montana, then use the LLC to purchase a car with no sales tax — and said car is not subject to vehicle inspections or emissions testing.”
That explains things. The Montana LLCs need multiple cars for all their LLC-related travel between Billings, Bozeman, and Butte. That’s a ton of miles on the Montana highways.
Um…no.
“According to Bloomberg, former Montana revenue director Dan Bucks said there are likely more than 600,000 vehicles registered in Montana but operated in other states.”
Like California. Where people don’t want to pay the fees associated with vehicle registration here, so they say their vehicles are Montana vehicles. Only problem is, license plate readers on California freeways can identify the movements of a car with Montana plates. And if that “Montana” car is moving in California, expect a visit from the tax authority.
But it’s not just the money hungry loony liberal Commies in California. Jalopnik reports that the money hungry loony liberal Commies in…um…Utah are mad also.
“This is really an abuse of our tax system,” said Utah tax commissioner John Valentine. “They pay nothing to support our state, just a small fee to Montana for the opportunity to evade taxes in Utah.”
Because in the end it doesn’t matter if you’re blue or red. What matters is the green. And the geolocation.
(2002 Ford Excursion image public domain)
This is the fifth of seven vendor suggestions I made in my Biometric Update guest post.
“Disclose the specific uses for all biometric data you control and/or collect. The law often requires this anyway, but even if it isn’t, educate your customers and their users regarding why you collect what you do.”
As an example, Built In notes that Illinois’ Biometric Information Privacy Act (BIPA) has strict consent requirements, including the following:
“Informing the individual of the company’s purpose for collecting, storing, and using the biometric information.”
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Many laws and regulations impact health information—not just the Health Information Portability and Accountability Act (HIPAA).
But what IS Protected Health Information?
Kirk Nahra and Daniel Solove shared this example in a webinar:
Is “I drink Diet Coke” health information?
The answer isn’t simple.
My First Substack-only Post
“I’m Subbing”: https://open.substack.com/pub/johnebredehoft/p/im-subbing
(Part of the biometric product marketing expert series)
Are facial recognition algorithms accurate?
Who tests them?
The U.S. National Institute of Standards and Technology, or NIST.
Visit https://www.nist.gov/programs-projects/face-technology-evaluations-frtefate
This is the fourth of seven vendor suggestions I made in my Biometric Update guest post.
“Comply with all privacy laws and regulations. This should be a given, but sometimes vendors are lax in this area. If your firm violates the law, and you are caught, you will literally pay the price.”
Ask companies doing business in the GDPR region, Illinois, Texas, and elsewhere how hefty those fines could be. Meta alone has received billions of dollars of fines in Ireland (EU) and over a billion dollars in Texas.
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