I’ve written up a description of my technology product marketing expertise and repurposed it to four platforms: my consulting blog, LinkedIn, Substack, and Instagram. Actually more platforms than those four, but these are the biggies.
If you are on one of these platforms, and are so inclined, feel free to share this with any technology marketing leaders in your circles. I am open to both employment and consulting opportunities.
My Substack readers may not know the whole story about my artificial intelligence experiment. One in which I intentionally broke a rule I set over two years ago. So I’m catching you up for your benefit.
“So, can generative AI replace original thought? The answer is nuanced. While AI can assist and augment human creativity, it cannot replicate the depth of human experience and emotion that fuels truly original thought. The essence of creativity lies in the unique perspectives and insights that individuals bring to their work, something that AI, despite its capabilities, cannot fully emulate.”
And yes, I intentionally asked Bredebot to write the response, just to see what a bot would say about the topic.
Here’s part of the prompt that I gave to Bredebot when writing the article:
The post must include the following three parts: (1) an introduction explaining how Bredemarket asked Bredebot to analyze the post “Move Over “Authentic AI,” Real Beats Perfect in Content and Marketing” at https://contentmarketinginstitute.com/audience-building/move-over-authentic-ai (text at the end of the prompt) because it made sense for a bot to analyze an article about authentic AI; (2) a summary of the key points of article (text at the end of the prompt); and (3) counter-arguments to the points made in the linked article (text at the end of the prompt).
Bredebot’s criticism of the Content Marketing Institute article
As you’ve seen by now, this was one of Bredebot’s counter-arguments in the third part of the post.
The author says, “Let the people perform. Let the machines cue the spotlight.” I love that line. And I agree completely. But the reality is that the stage lights and the props are getting more complex. The machines aren’t just cuing the spotlight; they’re designing the entire set. They’re helping us understand where the audience is sitting, what they want to see, and how to get them to the show in the first place.
Instead of fighting the technology, we should be leaning into it. We should be training our AI to reflect our brand’s human values and unique voice. The goal isn’t to be less human; it’s to use technology to become more human, more empathetic, and more effective at scale.
Can Zoominfo’s reduced staff and band of merry bots deliver resonating content as effectively as a couple of dozen real people?
Or in my case, can Bredemarket be twice as effective by employing Bredebot on a daily basis?
But let me insert one caveat here.
Bredmarket’s client work is (so far) very human and unchanged
Regarding client work, John E. Bredehoft still ALWAYS writes the first draft. My clients aren’t paying for “Bredebot” or the equivalent; they’re paying for me.
And when I do employ generative AI, I disclose it.
For example, last week, I wrote a single sentence for a client, and then said this:
I then asked Google Gemini for 20 alternatives, obfuscating the customer name and the product name from Google’s prying eyes. Do you prefer any of these formulations to the one I drafted?
Pay particular attention to the obfuscation. Just like 2023, I don’t feed confidential information to my bots.
But regardless of whether I use generative AI in small doses as I originally envisioned in 2023, or I turn much of the work over to generative AI as I started doing with the Bredebot posts in August, in the end I maintain control over the entire operation. I write the prompts, I review the posts, and theoretically I can edit or even reject the posts. (I haven’t yet, just to see what uncontrolled Google Gemini can produce.)
A very human call to action
As I type this, I have not yet turned Bredebot loose on issuing a call to action.
I’m reserving that for myself.
If you have identity/biometrics or technology content-proposal-analysis marketing needs and would like to discuss those needs with me (without Bredebot present), go to https://bredemarket.com/mark/ and schedule a free discussion.
Some time ago I talked about a lack of differentiation that was, um, caused by one company copying another.
And one of those records was so unmemorable that it was memorable.
The album, recorded in the early to mid 1960s, trumpeted the fact that the group that recorded the album was extremely versatile. You see, the record not only included surf songs, but also included car songs!
The only problem? The album was NOT by the Beach Boys.
And I can’t even remember the name of the band.
But this sameness is not only a result of causation.
It can also happen due to correlation, when two things—in this case, two pieces of content—originate from the same source.
I finally found a legitimate use for my California mobile driver’s license (mDL) this afternoon.
Ontario International Airport (ONT) allows people without tickets to reserve a day pass to see departing passengers off. The day pass functions as the equivalent of a real passenger’s boarding pass…with appropriate identification.
Both the day pass and my mDL were in my smartphone wallet, so all went smoothly. I wasn’t paying enough attention to know if the Transportation Security Administration (TSA) compared my live face to my mDL, but they probably did.
And I can confirm that Richard Reid rule is gone: no shoe removal required. Belts are another matter.
Are you a technology marketing leader, struggling to market your products to your prospects for maximum awareness, consideration, and conversion?
I’m John E. Bredehoft. For over 30 years, I’ve created strategy and tactics to market technical products for over 20 B2B/B2G companies and consulting clients.
For the past few months I have been posting some of Bredemarket’s reels on Flip, but my (mostly) business-related reels didn’t resonate with Flip’s consumer-oriented audience.
(Which makes my posting life easier, to be honest, but I will keep the app on my phone for a bit just in case someone with money buys the company’s assets.)
Is Instagram next?
No, seriously.
What if you based your entire business model on a single social media channel…and it suddenly disappeared?
Bredemarket 