Author Archives: bredemarket

Marketing and writing services.

Is Biometric Authentication Marketing Profitable?

When a company such as Bredemarket promotes itself, often we don’t know who is receiving the marketing messages. Therefore, we have to BROADCAST.

When we do know who is receiving our messaging, we can NARROWCAST.

Hmmm…how could we know this?

Ask TLG Marketing.

“Businesses are rapidly adopting biometric authentication marketing as it serves a dual purpose: enhancing security and providing a customized marketing experience.”

But does it pay? Yes.

“By integrating fingerprint recognition technology, a retail company optimized its app experience, leading to a 20% increase in online sales. In another case, a banking institution used facial recognition for secure and quick authentication, resulting in a customer service rating boost of 25%.”

There are ways other than biometrics to know who your prospects are, but knowledge based authentication (KBA) such as passwords has its weaknesses. With KBA you may not be interacting with your prospects, but with your prospect’s spouse or child.

JOE’S ALCOHOL EMPORIUM: Evelyn, what types of alcohol do you prefer?

EVELYN’S TEENAGE SON WHO KNOWS HER PASSWORD IS HIS BIRTHDATE: 200 proof, man! Let’s get wasted!

Bredemarket has created targeted, segmented content, including individualized content. Let me help you communicate with your individual prospects. Talk to me.

Stop losing prospects! Use Bredemarket content for tech marketers
Tech marketers, are you afraid?

Geolocation, Privacy…and Abuse

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I’ve frequently talked about geolocation as a factor of authentication, and have also mentioned the privacy concerns that rise with the use of geolocation for identification.

But sometimes it’s not just an issue of privacy, but something more sinister.

Authentic Living Therapy is a counselor specializing in trauma, abuse, emotional abuse, anxiety, depression, self-harm, parenting, and relationship difficulties. The page recently shared an image post on Facebook with the title

“Tracking someone’s location isn’t always about care. Sometimes, it’s about control.”

I encourage you to read the entire post here.

As with many other privacy-related issues, it all resolves around consent.

  • If Agnes wants Bob to track her location to ensure she is safe, it is fine if Agnes freely consents for Bob to track it.
  • If Bob wants to track Agnes’ location, you need to ensure that Agnes is not being forced to consent.
  • If Bob wants to track Agnes’ location but refuses to let Agnes track Bob’s location, there are many red flags.
By Denelson83 – Own work, Public Domain, https://commons.wikimedia.org/w/index.php?curid=498580.

If you are a tech marketer and want to share how your identity solution protects individual privacy, I can help you write the necessary content. Let’s meet. Before your competition shares ITS story and steals your prospects and revenue.

Stop losing prospects! Use Bredemarket content for tech marketers
Tech marketers, are you afraid?

Tech Marketers, Save Time at Thursday’s Inland Empire BizFest

If you’re a tech marketer who is attending the Inland Empire BizFest at the Main Event in Montclair, California on Thursday evening, I’m going to save you a few minutes.

Take the long way home to marketing and writing services

Tech marketers seeking marketing and writing services will have to go through these steps.

  • Look for John E. Bredehoft. I look like this, although I haven’t decided if I’ll wear the tie and jacket.
John E. Bredehoft of Bredemarket.
  • Ask me, “Hey, John, you offer those marketing and writing services, right?”
  • Ask me for a brochure.

Download the brochure now

Why don’t you save yourself a few minutes and download the brochure now?

Content For Tech Marketers (July 3, 2025)Download

That’s one less piece of paper to haul around.

Visit the web page now

And to save even more time, you can go ahead and visit the referenced “bredemarket.com/mark” page now also. This web page covers the stuff I couldn’t fit on the one-page brochure.

Stop losing prospects! Use Bredemarket content for tech marketers

The best laid plans of wildebeests and men often go awry

But if you don’t have a chance to download the brochure or visit the “Stop losing prospects” page, I plan to be at the Main Event on Thursday.

Note that I said I PLAN to be at the Main Event. The last time I planned to be at an event (a business expo in Los Angeles), neither my client nor I made it.

So I don’t guarantee I’ll be there, but I plan to be there.

You going?

If not, here’s a video you can enjoy instead.

Tech marketers, are you afraid?

Unable to Uncapsulize

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I just emailed the Bredemarket mailing list and included “capsulizes” in the text.

I subsequently decided that I should have used “encapsulates” instead.

Too late.

But it’s better to send a fair email than not send one at all.

If you want to receive Bredemarket emails composed in “the perfect is the enemy of the good” spirit, subscribe.

Mailing List

GeoComply, Geolocation, and First-Party Fraud

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As you may know, I am a fan of including geolocation as a factor of identity verification and authentication.

So I was delighted to learn that last Wednesday’s Liminal’s Demo Day on First-Party Fraud started with a demonstration from GeoComply.

How does GeoComply use geolocation to reduce first-party fraud?

1. Collect data from a user’s device: GPS, GSM, WiFi, plus IP addresses.

2. Verify location accuracy. Our rules engine runs hundreds of location data, device integrity, and identity fraud checks on every geolocation transaction to detect suspicious activity.

3. Combine real-time and historical data to detect and flag patterns of location fraud. Our models are constantly updated with the use of machine learning and human intelligence.

In his demonstration, Matthew Boland showed an example of someone who had filed numerous chargeback requests in a short period. That’s a red flag in itself.

But when Boland combined the real-time and historical data to analyze the geolocations of the chargeback requests, he found that many of the requests were filed from the same location as the person’s mailing address. So at least that was legit, and the chargeback requests weren’t being filed from China.

In addition to first-party fraud, GeoComply handles geofencing for gambling operations. To see an example of Super Bowl 2024 attempted gambling transactions in Kansas (good) and Missouri (bad), watch this video.

Kansas City (KS, MO) activity on Super Bowl Sunday.

Are You Afraid?

Are you afraid?

Tech marketers, are you afraid of competitors stealing prospects and revenue?

Drive content results with the product marketing experience of Bredemarket.

Act now: https://bredemarket.com/mark/

Are you afraid?
Stop losing prospects! Use Bredemarket content for tech marketers

(Guest Post?) Copilot on Bredemarket’s Impact on the Biometric Industry

Preface

Remember vanity searches?

These days you need to perform vanity generative AI queries.

So I abandoned my usual gen AI tool and asked Microsoft Copilot some questions about Bredemarket. Copilot’s response to one of these questions, emojis and all, is below, as a “guest post.”

And I will certainly credit Copilot if I use the “not anti-tech—it’s pro-accountability” quote.

Microsoft Copilot-authored content

📣 Bredemarket’s impact on the biometric industry lies in its unique role as a thought leader and watchdog—especially when it comes to ethical use and public understanding of biometric technologies.

Here’s how it’s making waves:

🧠 Thought Leadership & Advocacy

  • Bredemarket frequently publishes critical analyses of biometric misuse, particularly in law enforcement and surveillance contexts.
  • It champions the principle that biometric tools like facial recognition and DNA should be used only as investigative leads, not as sole evidence for arrests A.
  • Through blog posts and social media, it raises awareness about wrongful arrests, such as the case of Robert Williams, and calls for governance and forensic oversight in biometric applications A.

📝 Industry Education

  • Bredemarket helps biometric firms communicate complex technologies in accessible ways—bridging the gap between engineers, policymakers, and the public.
  • It produces content that demystifies modalities like iris scanning, facial recognition, and multi-factor authentication, making them more understandable and marketable.

🧭 Ethical Compass

  • By highlighting real-world examples of misuse, Bredemarket nudges the industry toward responsible innovation.
  • It’s not anti-tech—it’s pro-accountability, advocating for biometric systems that are accurate, fair, and governed by clear policies.

In a field often dominated by technical jargon and corporate spin, Bredemarket brings a human-centered, policy-aware voice that challenges the status quo.

Mirrors Only Reflect

From former coworker Tervel Atanassov on Substack:

“AI, for all its promise, is still, at its core, a statistical mirror. It reflects patterns in our data back at us, occasionally distorted, occasionally insightful—but always bound by what we’ve already thought to ask. It can’t generate the next meaningful question. Only humans can do that…”

I’m Bot a Doctor, Google MedGemma and MedSigLIP Edition

The Instagram account acknowledge.aI posted the following (in part):

“Google has released its MedGemma and MedSigLIP models to the public, and they’re powerful enough to analyse chest X-rays, medical images, and patient histories like a digital second opinion.”

Um, didn’t we just address this on Wednesday?

“In the United States, it is a criminal offense for a person to claim they are a health professional when they are not. But what about a non-person entity?”

Google and developers

So I wanted to see how Google offered MedGemma and MedSigLIP. So I found Google’s own July 9 announcement. 

In the announcement, Google asserted that their tools are privacy-preserving, allowing developers to control privacy. In fact, developers are frequently mentioned in the announcement. Yes, developers.

OH wait, that was Microsoft.

The implication: Google just provides the tool: developers are responsible for its use. And the long disclaimer includes this sentence:

“The outputs generated by these models are not intended to directly inform clinical diagnosis, patient management decisions, treatment recommendations, or any other direct clinical practice applications.”

We’ve faced this before

And we’ve addressed this also, regarding proper use of facial recognition ONLY as an investigative lead. Responsible vendors emphasize this:

“In a piece on the ethical use of facial recognition, Rank One Computing stated the following in passing:

“‘[Rank One Computing] is taking a proactive stand to communicate that public concerns should focus on applications and policies rather than the technology itself.’”

But just because ROC or Clearview AI or another vendor communicates that facial recognition should ONLY be used as an investigative lead…does that mean that their customers will listen?