On Threats

Ask about threats so you can act on them.

If you didn’t already realize it, “the matrix” is a SWOT matrix. And since SWOT includes weaknesses and threats, it’s not pretty.

I said it before.

“Whenever a product marketer asks a generative AI engine to prepare a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)…the PMM is intentionally asking for negative weakness and threat information.”

The weaknesses are bad enough, but the threats are truly debilitating because you have less control over them.

“In a SWOT analysis, threats are external factors that are beyond your control and pose challenges to your business. Factors like increased competition, economic volatility, evolving regulatory landscapes, or even changing market trends are examples of threats.”

But once you ASK what the threats are, you can ACT on them.

• If the threats affect you but not your competitors, you can plan for them and try to mitigate them.

• If they affect your competitors but not you, you can take temporary advantage of them while no one else is paying attention.

• And if they affect everyone in your industry, you may (or may not) want to launch industry wide lobbying efforts.

But you can’t do anything if you refuse to recognize the threats.

Bredemarket provides expert SWOT analyses and other analyses for identity, biometric, and technology firms.

Schedule a free meeting with Bredemarket to discuss your needs while I ask probing questions.

Stop losing prospects! Use Bredemarket content for tech marketers

Or just blow the whole thing off and watch some videos.