Tag Archives: facial recognition

Sometimes You Don’t Need, Or Want, Identity Assurance Level 3 (IAL3)

This post is specifically for firms that sell identity verification solutions at various identity assurance levels, or IALs.

I have written a post entitled “Identity Assurance Level 3 (IAL3): When Identity Assurance Level 2 (IAL2) Isn’t Good Enough.”

Which naturally implies that IAL3 is better than IAL2, because it’s more secure.

So why doesn’t EVERYONE use IAL3?

For the same reason that childrens’ piggy banks aren’t protected with multiple biometric modalities AND driver’s license authentication.

Grok.

Kids don’t have driver’s licenses anyway. 

In the same vein, in-person or remote supervised identity proofing isn’t always necessary. If your business would lose customers by insisting upon IAL3, and you’re OK with assuming the financial risk, don’t do it.

Grok.

Imagine if you had to get on a video chat and show your face and your driver’s license before EVERY Amazon purchase. Customers would go elsewhere. Amazon would go broke within days.

Which is why some identity firms promote IAL3, while others promote IAL2. (I won’t talk about the firms that promote IAL1.)

Grok.

Whatever identity assurance level your prospects need, Bredemarket can help you create the content. Let’s talk about your specific needs.

Caught!

I was having fun creating videos based upon the controversial third verse of The Star Spangled Banner, but I decided to get back to business.

And the business is that, as the Innocence Project knows all too well, algorithms can be better than humans at identifying faces.

Grok.

But the silly videos are only what I do for fun.

What I do for business is help identity, biometrics, and technology companies explain how their solutions benefit society.

Can Bredemarket help YOUR firm come up with the right words, via compelling content creation?

  • Blog posts. Among other projects, I’ve authored a multi-month blog series to attract business to a client. 
  • Case studies and testimonials. Among other projects, I’ve written a dozen case studies to justify a firm’s capabilities to its projects. 
  • LinkedIn articles and posts. The multi-month blog series was designed for repurposing as LinkedIn articles. 
  • White papers. My white papers have made the case for the superiority of my clients’ products and services.

Set up a free meeting to talk to Bredemarket about your marketing and writing needs.

Identity and Expression

(Part of the biometric product marketing expert series)

Whether you are a human or a non-person entity (NPE) with facial recognition capability, you rely on visual cues to positively identify or authenticate a person. Let’s face it; many people resemble each other, but specific facial expressions or emotions are not always shared by people who otherwise look alike.

All pictures Google Gemini.

But in one of those oddities that fill the biometric world, you can have TOO MUCH expression. Part 3 of International Civil Aviation Organization (ICAO) Document 9303, which governs machine readable travel documents, mandates that faces on travel documents must maintain a neutral expression without smiling. At the time (2003) it was believed that the facial recognition algorithms would work best if the subject were expressionless. I don’t know if that holds true today.

But once the smile is erased, any other removal of expression or emotion degrades identification capability significantly. For example, closing the eyes not only degrades facial recognition, but is obviously fatal to iris recognition.

And if you remove the landmarks upon which facial recognition depends, identification is impossible.

While expression or lack thereof does not invalidate the assumption of permanence of the biometric authentication factor, it does govern the ability of people and machines to perform identification or authentication.

Communicate with the Words of Authority

Biometric marketing leaders, do your firm’s product marketing publications require the words of authority?

John E. Bredehoft of Bredemarket, the biometric product marketing expert.

Can John E. Bredehoft of Bredemarket—the biometric product marketing expert—contribute words of authority to your content, proposal, and analysis materials?

I offer:

  • 30 years of biometric experience, 10 years of product marketing expertise, and complementary proposal and product management talents.
  • Success with numerous biometric firms, including Incode, IDEMIA, MorphoTrak, Motorola, Printrak, and over a dozen biometric consulting clients.
  • Mastery of multiple biometric modalities: friction ridge (fingerprint, palm print), face, iris, voice, DNA.
  • Compelling CONTENT creation: blog posts, case studies and testimonials, LinkedIn articles and posts, white papers.
  • Winning PROPOSAL development: managing, writing, editing for millions of dollars of business for my firms.
  • Actionable ANALYSIS: strategic, market, product, competitive.

To embed Bredemarket’s biometric product marketing expertise within your firm, schedule a free meeting with me.

Make an impact.

Amazon’s Take on “Familiar Faces” is Not Available Everywhere

(Part of the biometric product marketing expert series)

Biometric Update reports that Amazon’s Ring products are offering a feature called “Familiar Faces.”

“In September, Amazon revealed a revamped Ring camera lineup featuring two notable AI features, Familiar Faces and Search Party. Familiar Faces uses facial recognition and lets users tag neighbors or friends so future alerts identify them by name rather than generic motion.”

If this sounds, um, familiar, it’s because Google also has a similar feature, called familiar face alerts, in its Nest offerings.

And like Google, Amazon’s Familiar Faces won’t be available to everyone. If you are, um, familiar withg the acronym BIPA, you will know why.

“The feature is slated for December, though it will be disabled in places with stricter biometric laws such as Illinois, Texas, and Portland.”