Identity/biometrics/technology marketing and writing services
Identity, biometric, and technology marketing leaders:
This 59 second video dives into my process.
Before Bredemarket writes a word of text for my clients, I ask seven questions.
See the video “The Seven Questions I Ask.”
Let’s talk. Book a free meeting. https://bredemarket.com/mark/
Bredemarket creates content.
If you want me to create yours, talk to me. https://bredemarket.com/mark/
(Grok)
Biometric marketing leaders, do your firm’s product marketing publications require the words of authority?
Can John E. Bredehoft of Bredemarket—the biometric product marketing expert—contribute words of authority to your content, proposal, and analysis materials?
I offer:
To embed Bredemarket’s biometric product marketing expertise within your firm, schedule a free meeting with me.
What is a drug? Here’s what the U.S. Food and Drug Administration said to Ancestral Supplements in April 2025.
“This letter is to advise you that the U.S. Food and Drug Administration (FDA) reviewed your website at http://ancestralsupplements.com in March 2025 and has found that you take orders there for Ancestral Grassfed Beef Thyroid. Various claims and statements made on your website and/or in other labeling establish that this product is a drug as defined in 21 U.S.C. § 321(g)(1)(B) because it is intended for the treatment, cure, mitigation, or prevention of disease. For example, your website recommends or suggests the use of Ancestral Grassfed Beef Thyroid to treat or prevent hypothyroidism and Grave’s disease. As explained further below, the introduction of this product into interstate commerce for such uses violates the Federal Food, Drug, and Cosmetic Act.”
A client recently asked me to perform some research. After initially performing one aspect of the research manually, I performed the second part of the research automatically using Google Gemini. I informed the client of my use of AI for the second part of the research.
This particular use case is separate from using AI for CONTENT, something I’ve been discussing for years. However, since part of Bredemarket’s services include ANALYSIS, I felt it best to disclose when someone other than me performed the analysis.
This post describes the two parts of my research (manual and automated), what I disclosed to my client, and why I disclosed it.
My client required assistance in identifying people with a particular skill set (which I cannot disclose). To fulfill this request, I went into LinkedIn, performed some searches, read some profiles, and selected people who may possess the skills my client required.
After spending some time collecting the research, I forwarded it to the client.
Several hours after sending the initial research to my client, I thought about taking a separate approach to my client’s need. Rather than identifying people with this skill set, I wanted to identify COMPANIES with this skill set.
But this time, I didn’t manually perform the research. I simply created a Google Gemini prompt asking for the companies with this skill set, their website URLs, their email addresses, and their phone numbers.
I, or rather my AI assistant, performed all of this well within my self-imposed 5-minute time frame.
Once this was done, I created an email straight from Google Gemini, and sent this information to my client…
…including the prompt I used, and ALL the language that Google Gemini provided in its response.
Now some argue that I’m shooting myself in the foot by disclosing my use of generative AI to answer the second part of my client’s question.
They would claim that I should have just
Don’t do that.
Deloitte did that…and paid for it in the long run.
“Deloitte’s member firm in Australia will pay the government a partial refund for a $290,000 report that contained alleged AI-generated errors, including references to non-existent academic research papers and a fabricated quote from a federal court judgment.”
Now in this case the refund was due to hallucinations in the AI-generated document.
But what of the fact that at least one of Deloitte’s report writers was the Deloitte equivalent of Bredebot?
Personally, I think that disclosure in this instance is required also.
When it looks like no one is at your business, no prospects will come.
Fix this with Bredemarket prospect-targeted content. https://bredemarket.com/mark/
By the way, note Google Gemini’s artificial imitation of a sense of humor by designating one of the open businesses as the City Lights Bookstore.
When your content bucket is empty, Bredemarket can help your identity, biometric, and technology marketing leaders fill it.
Because your prospects want some content from you, or they will go elsewhere.
Schedule a free meeting: https://bredemarket.com/mark/
I performed some slight edits to my “Content For Tech Marketers” brochure.
For more information, visit this page.
Repurposing can be found all over the place. Let’s look at the history of the Cure song “A Forest.”
Somehow I escaped hearing “A Forest” until decades after it was released, when the song was used on the old Fox Soccer Channel. This song was originally released in 1980, very early in the Cure’s career, and was a goth-yet-driving track that fit in with the times. And Robert Smith had not yet become Edward Scissorhands.
But then another Robert, Robert Palmer, would inject himself into the story.
Palmer had not yet become The Mannequin Guy (that would come four years later), but he was still pretty big. Big enough to rank higher than the Cure in the lineup for the Rock Werchter Festival on July 5, 1981. And when you’re a supporting act like the Cure was on that day, things don’t always go your way.
“The day before in Torhout the band had been able to play 15 songs, in Werchter they would only play 13 songs skipping “Three Imaginary Boys” and “Faith”. The Cure, consisting of Robert Smith, Simon Gallup and Laurence Tolhurst, was scheduled to play just before Robert Palmer and while they were playing, they were told to cut their set short by Robert Palmer’s managers.”
So the Cure was only allowed to play one more song. Robert Smith announced to the crowd:
“This is the final song because we’re not allowed to carry on anymore, cause everybody want’s to see Robert Palmer I think. It’s called ‘A Forest.'”
Cue malicious compliance.
The band starts playing the slow introduction to the song…with a few extra flourishes that stretched the intro out a bit.
After a minute-long introduction, the song finally picks up at the normal tempo. Well, with a little more of an instrumental introduction before Smith starts singing.
He sings the verses of the song, through the final words “again and again and again and again and again.” And five minutes in, it appears that the Cure has “a bad case of loving” the song, because they keep on playing.
And playing.
And playing.
With less of a drum beat and bass line as Smith explores every chord, and every note, on his guitar.
Six and a half minutes in, as you start to see backstage activity, Smith begins to sing new lyrics, “parting is such sweet sorrow” among them.
But the Cure didn’t part. They kept on playing. And at seven and a half minutes in, they picked up the pace again.
By the 8 minute mark, Smith is channeling his inner Hendrix/Townshend as the band finally concludes the song, “encouraged” by Robert Palmer’s roadies.
You can see the performance for yourself. Language warning at the end.
This sudden, provoked improvisation permanently affected future live performances of “A Forest.” Here’s a 1992 example, in which the song stretched for over 13 minutes. Minute-long slow intro, four-minute song proper, and a coda as long as the entire Werchter performance.
So feel free to repurpose YOUR content, longer or shorter as you wish. The original piece may resonate with some, while the newer pieces may resonate with others.
If the Fox Soccer Channel had played “A Forest” more often, maybe it would still be around today.
I haven’t mentioned the Bredemarket 4444 Partner Retainer in a while (since May, in fact), but since I recently proposed it to a prospect I thought I’d mention it again.
Originally envisioned as a service for clients who wanted a flat monthly rate for high-volume content creation, I have since extended the Bredemarket 4444 Partner Retainer to also apply to Bredemarket’s analysis services and related strategic services. Embed me for the month and I’ll handle your strategy.
The structure: you pay a flat fee, in advance, and I give you a certain number of prepaid base hours for the following calendar month. In exchange for prepayment, you get a discount from my standard hourly rate.
Benefits to you include an “embedded partner” relationship.
And easier budgeting.
Benefits to me include a more predictable income and a better understanding of your needs.
The brochure at the end of this post includes sample pricing for 15, 30, or 45 hour per month increments. Any additional hours above the maximum are billed at Bredemarket’s standard hourly rate.
Interested? Book a free meeting.
“Embedded” picture: By Staff Sgt. Michael L. Casteel – [1], Public Domain, https://commons.wikimedia.org/w/index.php?curid=2407244.
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