My interests are admittedly niche (I created a YouTube video about it that most people won’t watch), but I’m still devoted to feeding the few who are also interested in this niche.
So if you’re interested in identity and technology content, ensure you’re following the Bredemarket blog and current social channels. They’ve changed since my original list and the May 2024 contraction, but…
in addition to the Bredemarket website, you can currently search for Bredemarket on Bluesky, Facebook, Instagram, LinkedIn, Threads, the aforementioned YouTube, a well-known site that may or may not disappear in the next three weeks, and other places.
I asked my good buddy Google Gemini to describe the court arguments against FinCEN beneficial ownership reporting (which as of this hour is on a court-mandated hold pending a possible Supreme Court stay). Two of the items identified by Gemini are Bill of Rights related.
“Some argue the reporting requirements force businesses to disclose information about their owners, which they consider a form of compelled speech. The First Amendment protects freedom of expression, and this argument suggests the government is overstepping its bounds.”
“Critics argue that the collection of beneficial ownership information constitutes a search under the Fourth Amendment. They contend that this collection is overly broad and lacks sufficient justification to meet the constitutional standard of reasonableness.”
So the big boys are still subject to KYC, KYB, and AML regulations, while the little boys (sole proprietors) aren’t. The ones in the middle who would have been subject to the Corporate Transparency Act remain in a state of limbo.
Of course, if an anonymous entity claimed that BOI opponents are Putin lovers who want to hide terrorist activities, those same opponents would want to know who is saying that about them. What’s good for me isn’t good for thee…
Two days later, December 26, my December 24 blog post was already outdated.
“On December 26, 2024, a different panel from the Fifth Circuit issued an order that vacated the court’s prior December 23 order granting a stay of the preliminary injunction. As a result, the injunction issued in Texas Top Cop Shop remains in effect nationwide and reporting companies are currently not required to file beneficial ownership information with FinCEN.”
““This is a big measure for us,” he continues. “It’s going to bring in anywhere between 65 and 95 million a year in extra funding for our community.” The majority of that is going to be used for capital improvement projects like infrastructure, and so we’re really trying to make sure that our strategy for Measure Q means being transparent in where residents can see the money in their community.””
(Company J) “To protect against fraud and financial crime, businesses online need to know and trust that their customers are who they claim to be — and that these customers continue to be trustworthy.”
(Company M) “Trust is the core of any successful business relationship. As the digital revolution continues to push businesses and financial industries towards digital-first services, gaining digital trust with consumers will be of utmost importance for survival.”
(Company O) “Create trust at onboarding and beyond with a complete, AI-powered digital identity solution built to help you know your customers online.”
(Company P) “Trust that users are who they say they are, and gain their trust by humanizing the identity experience.”
(Company V) “Stop fraud. Build trust. Identity verification made simple.”
This isn’t effective. Trust me.
But prospective customers aren’t the only ones who are turned off by “me-too” messaging.
Further ramifications of lack of differentiation
What about prospective employees who don’t want to apply to your company because they see no compelling reason to do so?
I’ll grant that the tech job market is so out of balance right now that people are applying to ANYTHING.
But the more choosy ones are…more choosy in their applications. Just like choosy mothers choose…you know.
I recently received this message from a product marketer after I shared a particular identity/biometric job description with them.
Not so sure that company is well positioned for evolving identity landscape.
From a selfish perspective, this benefits me, because I DID apply for this position while they DIDN’T. Reducing the competition increases my chances of getting the job.
But the company (which I’m not naming) doesn’t benefit, because at least one experienced identity verification product marketer doesn’t want to work for them.
Now Bredemarket can’t help you with your job search, because I’m certainly not an expert in that. But I can ask you questions that help you create content that conveys that your product is great and your competitors’ products…are not so good.
Visit Bredemarket’s “CPA” page to learn how I can help your firm’s content (and analysis, and proposals), and to schedule a meeting.
“Apple Inc. may have ceased production of its first-generation Vision Pro headset after the product, which came to market in 2024, turned out to be a massive flop for the company.”
Bredemarket 