Author Archives: bredemarket

Marketing and writing services.

Revisiting My Writing Offerings

Bredemarket writing offerings as of December 2025 (Bredemarket 400 Short Writing Service, Bredemarket 2800 Medium Writing Service, Bredemarket 4000 Long Writing Service, and Bredemarket 4444 Partner Retainer).

#productmarketing #contentmarketing #identity #biometrics #id30and10 #technology 

Bredemarket Writing Offerings as of May 29, 2025

Ontario Travel Blog Ripped Off One Post Too Many

This is too funny.

Apparently Ontario Travel Blog is ripping off Bredemarket’s posts, including my December 8 post “‘Tis the Season to Be Scammy.“

Ontario Travel Blog’s version tries to cover its tracks by changing key words in its verison of the post, leading to hilarious results.

“However earlier than you reply to that mysterious “secret Santa” and ship that reward (or these reward playing cards) TODAY to obtain a highly-valued reward in return…know your corporation.”

Reward playing cards?

Know your corporation?

Wisconsin Travel Federation?

Well, at least it has a privacy policy.

“Welcome to [Your Blog Name]! Your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your information when you visit our website.”

Clowns.

Ontario International Airport 2025 Selected Highlights

Brooke Staggs wrote a blog post detailing 13 highlights at Ontario International Airport. I’m not going to go through all 13, but I did want to highlight three of them.

Yes, Ontario Airport is international

Staggs highlighted the, um, arrival of a new airport at ONT: STARLUX Airlines, flying nonstop to and from Taipei, Taiwan.

STARLUX flies from Ontario to Taipei four days a week (Monday, Wednesday, Friday, and Saturday). Because you cross the international date line, the flight takes two days (but really less than a day).

Existing international service expands

Of course, Volaris has been at ONT for some time, but this year they added flights to Los Cabos (SJD), León (BJX) and Morelia (MLM). This is in addition to its existing service to Guadalajara (GDL), and totals 28 weekly flights in all with at least three flights per week to each destination.

On the domestic front

United Airlines flies nonstop from Ontario to Chicago’s O’Hare Airport. These are daily flights year-round. Somehow I got the idea that they are seasonal, but they are not.

If you want Portillo’s but don’t want to drive all the way to Moreno Valley or Buena Park, just drive to Ontario and fly to O’Hare.

AI and Human Clarinet Detection Failure: At Least There Were No Sax Or Violins

From Dangerous Minds:

“A school in Florida was forced into shutdown after an AI-based weapon detection system mistakenly triggered an entire campus lockdown by mistaking a clarinet for a firearm.”

The software was ZeroEyes, and it allows for human review for protection against a false positive. But in this case (like the Maryland chip case) the humans failed to discern that the “gun” wasn’t a gun.

While this may be a failure of AI weapons detection software, it is also a failure of the human reviewers.

Stefan Gladbach’s “A PMM Christmas”

And the Oscar goes to…

Well, probably not. But I enjoyed contributing to Stefan Gladbach’s Christmas video “A PMM Christmas” as the only biometric product marketing expert in the cast.

And if you heard me mutter in the last few weeks that attribution is a myth, now you know why.

As you can see, Gladbach assembled an all-star cast. Credits at the end of the video, and also in the text of Stefan’s LinkedIn post.

Well, one additional credit: Susan Bredehoft was the camerawoman for my contributions. For lighting and background removal purposes, my scenes were taped outside in our back yard. Since my glasses lenses automatically adjust to sunlight, I can, um, attribute my Roy Orbison look to that.

And I did not follow instructions to wear an ugly Christmas sweater for the end credits…because I haven’t got one. (Ugly sweater, yes. Ugly Christmas sweater, no.) I should have stolen one from Talya.

And for those keeping score (only me, to be honest), I appear at 2:15, 4:40, 5:40, and 8:05.

And now I’m wondering if Roy Orbison ever covered a Smiths song. But again, that’s just me.

Merry Christmas.

Bredemarket’s Own “Why” Story

My own “why” story for Bredemarket isn’t a powerful one about how I saved the world. In fact, I kind of fell into consulting. This post is adapted from a September 2020 personal post.

When I became a “free agent” in early July 2020, I was devoting my time to landing another full-time position. (After a one-year pause, I still am.) So, I was busily doing that when I received a message from someone in late July 2020. I’ll paraphrase the message:

Hey, John, I know you’re looking for full-time work, but in the meantime I have a small project that perhaps you could complete for me.

This sounded interesting, so I provided a quote for the project, completed it, got paid (which is always important), and learned a lot in the process. 

Around the time that I completed that project, I received a message from someone else. Again I’m paraphrasing it.

Hey, John, I know you’re looking for full-time work, but in the meantime I have a small project that perhaps you could complete for me.

This one sounded interesting also, so I provided a quote for the project, completed it, got paid (again), and learned a lot in the process. 

And then I got a message from a third person.

Hey, John…

So I established Bredemarket.

And over the years the messages, projects, and payments have continued.

You can send me a message if you like. Or better yet, we can talk.