Tag Archives: biometric

Identity/biometric CMOs, Are You Content With Silence?

(Part of the biometric product marketing expert series)

(Silence image Google Gemini)

If you’re a Chief Marketing Officer at an identity/biometric company, you are well aware that a challenging 2025 is just around the corner. How do you claim awareness for your products and services when your competitors are posting content?

I know how many firms approach this: silence, or saying nothing. It sounds like the wrong thing to do…and it is!

Bredemarket helps its clients say something, if they choose to speak. Some of Bredemarket’s prospects have opted to wait months before letting Bredemarket create content for them—blog posts, articles, case studies, white papers, proposals, analyses.

Some prospects never become clients, so I never create content for them. A few are no longer in business today. Correlation doesn’t equal causation, but maybe Bredemarket could have helped keep the doors open.

For these reasons, I think that saying something is better than silence.

But not just anything. Before Bredemarket writes a single word for its clients, I obtain the answers to seven questions about your content:

Then I work with you in an iterative fashion to create the content you need.

So don’t maintain silence. Schedule a free meeting with me to move forward now.

You Need FAT and SAT

On LinkedIn, I was just discussing the difference between a controlled study and a real-world test. Think of a NIST test vs. a benchmark.

Then I started talking about some of the post-contract signature tests in the automated biometric identification system world, including factory acceptance tests and site acceptance tests.

These tests are not unique to ABIS. Healthcare (the other biometric) conducts FAT and SAT also, as Powder Systems notes.

“When manufacturing complex machinery in industries such as pharmaceuticals or fine chemicals, extensive equipment testing must be carried out before commissioning.

“It requires thorough functional, performance, and safety tests of intricate systems. These may comprise many components and interdependencies. Challenging though it may be, these must be systematically assessed before they’re put into operation. This approach is broadly known as acceptance testing.

“There are many forms of acceptance testing. Two closely related approaches that often come in for confusion are Factory Acceptance Testing (FAT) and Site Acceptance Testing (SAT). Both are critical stages in the verification and validation of equipment and systems within industrial and manufacturing contexts. However, they differ significantly in terms of location, timing, purpose, scope, participants, outcomes, and testing environment.”

You should read the entire article to learn about the significant differences between the two test types. But let me highlight one point:

“Factory acceptance testing typically involves a more rigorous and comprehensive testing process. This testing procedure includes the detailed verification of system components to ensure they function correctly and meet design specifications.”

This is based on the fact that it’s less costly to fix problems early at the factory than to fix them later out in the field.

Whether you’re testing pharmaceutical machinery or ABIS, both factory and site acceptance tests are absolutely critical. Skipping one of the two tests does not save costs.

What Coauthor “Wrapped” About My LinkedIn Activity

So I checked out Coauthor’s me-too LinkedIn-themed copycat of Spotify Wrapped, like many of you did. Here’s the (unedited) post it wrote for me—not too bad:

= = =

Here’s my 2024 LinkedIn Rewind, by Coauthor.studio:

After 30 years in identity and biometrics, 2024 showed me that verification only goes so far. The real challenge isn’t just confirming who someone is – it’s understanding what they might do.

From employment fraudsters with verified credentials to healthcare imposters with stolen birthdates, this year proved that identity verification alone can’t prevent deception. But it also showed how combining technical expertise with human insight can help protect organizations and individuals.

Key observations from 2024:

  • Identity verification without intent analysis is incomplete
  • Employment fraud evolves faster than verification methods
  • Healthcare identity remains dangerously vulnerable
  • The best fraud prevention combines technology and psychology
  • Product marketing must address both verification and trust

Three posts that captured these themes:

“Employment Fraud and Identity Verification”

On why verifying someone’s identity only goes so far

https://www.linkedin.com/feed/update/urn:li:activity:7268454996734545921/

“Rich Powaza’s Disappearance” 

Real consequences of fraudulent behavior

https://www.linkedin.com/feed/update/urn:li:activity:7253092940393193472/

“Get Off My Lawn”

Changing workplace norms and responsibilities

https://www.linkedin.com/feed/update/urn:li:activity:7262320817898758145/

Through Bredemarket, I delivered over 100 content and analysis projects helping organizations navigate these challenges. I also conducted research on employment fraud tactics and moderated communities helping others avoid scams.

Looking ahead: 2025 will require even more sophisticated approaches to identity verification and fraud prevention. The fraudsters aren’t going away – but neither am I. I’ll continue helping organizations implement effective identity strategies while advocating for ethical AI use and employment practices.

To the wildebeests following along: remember that verification is just the start. The real value comes from understanding intent and building trust.

#fraud #identity #security #productmarketing

—

Get your 2024 LinkedIn Rewind! Go to coauthor.studio 

Identity/biometric CMOs, Are You Silent?

(Silence image Google Gemini)

If you’re a Chief Marketing Officer at an identity/biometric company, maybe your company has exercised its right to remain silent.

Saying nothing to its prospects or clients.

You know this isn’t good.

As it turns out, I have a solution that guarantees that your company will say something meaningful.

But I’m not going to bother to share it today.

What’s the rush?

I can wait until next week.

Or next year.

What could go wrong?

Hey, it doesn’t feel good when Bredemarket doesn’t share helpful information with YOU.

Now ask how your prospects feel when YOU don’t share helpful information with them…and your competitors do.

Stay tuned.

Don’t Miss the Boat

Bredemarket helps identity/biometric firms.

  • Finger, face, iris, voice, DNA, ID documents, geolocation, and even knowledge.
  • Content-Proposal-Analysis. (Bredemarket’s “CPA.”)

Don’t miss the boat.

Augment your team with Bredemarket.

Find out more.

Don’t miss the boat.

Zip Code: The Factor of Disqualification

Not enough attention is paid to the critical importance of zip codes for U.S. tech product marketing job applicants. Identity experts know that geolocation can serve as one of the five factors of authentication. But geolocation (via zip code) can also serve as a factor of disqualification.

This video doesn’t directly have to do with Bredemarket—my clients ARE remote-friendly—but since it involves my status as a biometric product marketing expert I thought I’d share it here.

For more detail, see my LinkedIn post from earlier this morning.

Zip code (from a “91” person).

Do You Know Your Identity/Biometric Competitors…And Yourself?

Do you need identity/biometric analysis from an informed analyst with 30 years of identity/biometric experience?

Do you need:

  • Competitor and competitor product analysis?
  • Industry analysis?
  • Use case analysis?
  • Analysis of your own company?

Book a free meeting with Bredemarket and discuss your needs. Click the image below to drive informed analysis with Bredemarket Identity Firm Services.

Drive informed analysis with Bredemarket Identity Firm Services