Oh, Joel (Texas Porn and Georgia Social Media)

The definitive summary on U.S. age assurance for adult content and social media as of today (June 27, 2025) has already been written at Biometric Update.

And I confess that if I were Joel R. McConvey, I would have unable to resist the overpowering temptation to dip my pen in the inkwell and write the following sentence:

“But as age checks become law in more and more places, the industry will have to weigh how far it can push – or pull out.”

But McConvey’s article does not just cover the Supreme Court’s decision on Texas HB 1181’s age verification requirement for porn websites—and Justice Clarence Thomas’ statement in the majority opinion that the act “triggers, and survives, review under intermediate scrutiny because it only incidentally burdens the protected speech of adults.”

What about social media?

The Biometric Update article also notes that a separate case regarding age assurance for social media use is still winding its way through the courts. The article quotes U.S. District Judge Amy Totenberg’s ruling on Georgia SB 351:

“[T]he act curbs the speech rights of Georgia’s youth while imposing an immense, potentially intrusive burden on all Georgians who wish to engage in the most central computerized public fora of the twenty-first century. This cannot comport with the free flow of information the First Amendment protects.”

One important distinction: while opposition to pornography is primarily (albeit not exclusively) from the right of the U.S. political spectrum, opposition to social media is more broad-based. So social media restrictions are less of a party issue.

But returning to law rather than politics, one can objectively (or most likely subjectively) debate the Constitutional merits of naked people having sex vs. AI fakes of reunions of the living members of Led Zeppelin, the latter of which seem to be the trend on Facebook these days.

Minority Report

But streaking back to Texas, what of the minority opinion of the three Supreme Court Justices who dissented in the 6-3 opinion? According to The Texas Tribune, Justice Elena Kagan spoke for Justices Sonia Sotomayor and Kentanji Brown Jackson:

“But what if Texas could do better — what if Texas could achieve its interest without so interfering with adults’ constitutionally protected rights in viewing the speech HB 1181 covers? The State should be foreclosed from restricting adults’ access to protected speech if that is not in fact necessary.”

If you assume age verification (which uses a government backed ID) rather than age estimation (which does not), the question of whether identity verification (even without document retention) is “restricting” is a muddy one.

Of course all these issues have little to do with the technology itself, reminding us that technology is only a small part of any solution.

Let’s Talk About Your LinkedIn Content

Does your LinkedIn content look like this?

Empty.

Fix that, before your competitors steal your rightful revenue.

Schedule a meeting with Bredemarket to discuss your needs at https://bredemarket.com/cpa/.

And if you want to see Bredemarket’s LinkedIn content, visit:

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Even I Forgot the Importance of Case Studies

In a recent Content Marketing Institute webinar (REALLY recent: it’s still going on as I type this), co-presenter Brittany Bowen made the point that the case studies that content marketers produce help prove their worth.

  • Bowen was speaking about content marketing employees who need to prove their worth to their own organization.
  • But it also applies to organizations themselves who want to prove their worth to their prospects.
  • And last but not least, it applies to marketing and writing content-proposal-analysis experts who want to prove their worth to prospect organizations.

Perhaps it’s time for Bredemarket to talk about case studies again. I haven’t discussed case studies in detail in many months.

And perhaps it’s time to reshare Bredemarket’s own case studies. Which were written in April 2023 (I was still at Incode, and only had six questions rather than seven) and desperately need an update.

If I can help you with case studies, contact me. https://bredemarket.com/cpa/

CPA

(Yes, this is a repurpose and expansion. Live the repurposing dream.)

Use Blogging For Timely Messaging

“Hey, I want to get a message out.”

“Is this part of a large multi-faceted campaign, like a go-to-market omnichannel effort?”

“Oh, no, nothing like that. Just a message related to the upcoming July 4 holiday.”

“OK. How about if we publish your message six months from now, in late December?”

Um…

I think we can do better than that. 

Blogging gives you the perfect vehicle to respond to current events and immediate needs.

Provided you prepare beforehand by answering questions such as these:

  • Why is this important to the reader?
  • How will this help my business?
  • What exactly am I talking about?

Once you answer these and other questions, you can draft your blog post, review it, finalize it, and publish it. All within days…or within hours if it’s critically important.

And if you don’t have the time to write it quickly, Bredemarket can help with my Bredemarket 400 Short Writing Service.

Unless you WANT to publish July 4 posts in winter.

Let’s talk: https://bredemarket.com/cpa/

CPA

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Bredemarket Needs an Influencer…So I Created My Own

Remember last month when I created the Meta AI character N. P. E. Bredemarket? “He” identifies as “wisdom in technology, at your service.” Although I need to train him more, he is fairly good at illuminating technology topics.

N. P. E. Bredemarket.

But he doesn’t make me money.

To make money, I need an influencer to promote Bredemarket.

  • But not a macro-influencer like a Kardashian or Jenner.
  • And not a micro-influencer.

I created a second Meta AI non-person entity. This one, named JaneCPAInfluencer.

JaneCPAInfluencer, created by Instagram.

“She” is still in anti-hallucination training; at one point she said that I was the past president of the International Biometric Association (whatever that is). But she’s getting better.

Will she drum up business for Bredemarket? Probably not, since my Instagram influence pales in comparison to my Facebook and LinkedIn influence. But I’m curious to try it.

When The World Disappeared

I previously used this tumbleweed image (public domain) in a November post. At the time I had just emailed people at a number of companies, but discovered that three of the companies had ceased to exist.

I wonder how many emails would bounce if I sent a new email tomorrow.

Are you giving your prospects the silent treatment? This could have adverse consequences.

If you have blog or other content marketing needs, contact Bredemarket: https://bredemarket.com/cpa/

CPA
Bredemarket’s “CPA.”

Video version: https://www.instagram.com/reel/DLWOd1gxiMa/

About ISO 27001

I’ve previously discussed SOC 2 and its governance in the Bredemarket blog, and I encountered SOC 2 again in a Wednesday webinar from Drata and Armanino, “Ask an Auditor: SOC 2 & ISO 27001 Tips, Tricks, and Pitfalls to Avoid.”

From Drata.

Armanino is the auditor, while Drata is an automation platform that assists companies in measuring conformance to SOC 2, ISO/IEC 27001, and other standards.

The webinar was in the form of an Ask Me Anything session, so naturally a comparison of SOC 2 and ISO/IEC 27001 came up.

As I previously mentioned, the SOC suite was developed by the Association of International Certified Professional Accountants. ISO standards are published by the International Organization for Standardization.

And ISO/IEC 27001 provides an actual certification, unlike SOC 2 which is an atteatation (or iBeta PAD testing, which indicates conformance).

So what is ISO/IEC 27001?

Let’s ask ISO:

“ISO/IEC 27001 is the world’s best-known standard for information security management systems (ISMS). It defines requirements an ISMS must meet.

“The ISO/IEC 27001 standard provides companies of any size and from all sectors of activity with guidance for establishing, implementing, maintaining and continually improving an information security management system….

“ISO/IEC 27001 promotes a holistic approach to information security: vetting people, policies and technology. An information security management system implemented according to this standard is a tool for risk management, cyber-resilience andoperational excellence.”

For additional information, see Drata’s page.

AML Fun: Be a Home-based Money Mule!

The term “money mule,” which first appeared around 2005, refers to a person who transfers illicit money for someone else—sometimes knowing that the activity is criminal, sometimes unknowingly. 

That new job

Scamicide warns us of money mule scams, although this work at home job may sound innocent enough:

“[Y]our job is to receive goods, often electronics that have been shipped to you, inspect them and then reship them to an address provided to you by your new employer.”

So the employee is being paid to inspect goods. What’s wrong with that?

“The problem is that these goods have been purchased with stolen credit cards and you have just become an accomplice to the crime when you ship them to someone else who will then sell them to turn the merchandise into cash.”

Trouble

And if the employee plays their cards wrong, they can end up on an Anti-Money Laundering blocklist.

Why? Perhaps the money launderers aren’t just after a profit. Perhaps, as the U.S. State Department’s Bureau of International Narcotics and Law Enforcement Affairs notes, that home-based employee may be supporting terrorism: 

“Among those who seek to disguise the illegal proceeds of their crimes are drug traffickers, terrorists, corrupt public officials, and organized criminal groups.”

A student job

And there are consequences for the money mules, knowing or not. A foreign student in the UK applied to a job ad with this job description:

“your job content is: use your mobile banking during daily part-time working hours, according to my requirements: help the company collect and transfer money, transfer to the account designated by the company, the company has every day Many orders.”

The company assured the student that everything was legal, so the student took the job. Things went well, until:

“And today my bank sent me a message saying they’ve frozen my account and will still do so unless i explain what certain transactions are for.”

Because the banks can also get in trouble if they violate AML laws.

Money muling doesn’t pay in the long run.

Are All Your Eggs in One Social Basket?

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If your strategy is solely based upon a single platform such as TikTok, CapCut, Substack, Canva, or any other, you’ve already lost by putting all your eggs in one social basket.

Social dependence

My Saturday TikTok post got me thinking about companies whose entire STRATEGY is based on TikTok.

Not tactics.

Strategy.

  • Even though the chance remains that TikTok may be banned in the United States, as it is already banned in India…and is not available in China.
  • Or the companies that depend on CapCut who may have just surrendered their intellectual rights. Oh, and CapCut may be banned in the United States also.
  • Or the people that are so thrilled with Substack that they are stopping all other social media activity and concentrating solely on Substack.
  • Or the companies (I know of one) who base their strategy solely on Canva.

Or you can cite any other platform, dependence upon which could devastate your business overnight.

So own your own website and mailing list…right?

Well, at least Bredemarket doesn’t have to worry about losing access to my prospects and customers.

Even if I lose access to every single social media service, I still have my WordPress website and my MailChimp mailing list. 

So I am 100% insulated, right? 

Um, right?

OK, guess I’m threatened also.

Omnichannel distribution

In the biometric world, we talk about five factors of authentication and identity verification. If you depend upon a single factor, you’re in trouble. But using multiple factors lessens the risk.

Similarly, if you distribute your content via multiple channels, then a threat to any single channel doesn’t put you out of business.

(Sales pitch incoming)

And your distributed content can take multiple forms. Blogs. Case studies. White papers. Social content on multiple channels.

Assuming you actually create the content.

Or get someone to help you create it.

(Told you there would be a sales pitch.)

So rather than reading Bredemarket’s sales pitch (call to action), why don’t we work on creating yours? Click the image below and reserve a free meeting time.

CPA
Bredemarket’s “CPA.”