“Global consulting giant Deloitte has agreed to refund a part of its $440,000 fee to the Australian government after admitting to using generative AI tools in a report assessing the government’s “Future Made in Australia” initiative….The final report, released in July, was found to contain several significant errors — including academic citations referencing individuals who do not exist and a fabricated quote from a Federal Court judgment…”
So how does Bredemarket ensure that MY consulting projects deliver what you need?
By regular feedback cycles after I have asked my initial questions.
The Seven Questions I Ask.
After I’ve scoped the project and created my first draft, it’s your turn to provide input.
When properly scoped, almost all projects only need minor redirection at worst, or perhaps only a few tweaks.
In a very few instances clients have accepted my first drafts as the final copy. Sometimes this relieves me, sometimes it worries me. (Did the client read it?)
But a quick turnaround is the desired goal. You need to get this content out to your prospects, and I need to rescue you (or someone else) in another project.
“Thales is pleased to announce its continued partnership with the State of Alaska Department of Motor Vehicles (DMV) with the launch of the Alaska Mobile ID.Seen as aninnovative digital identity solution, it empowers residents to manage the use of their identification credentials securely and conveniently through their mobile devices.
“The Alaska Mobile ID leverages Thales’ sophisticated digital ID technology to provide Alaskans with a secure method for digital verification of their identity, age, and/or driving privileges. With this ‘cybersecurity by design’ solution, citizens benefit from a quick and secure way to digitally verify their identity while safeguarding their personal information. It also enables selective disclosure, meaning only some attributes of residents’ identities can be electronically verified. As an example, with Alaska Mobile ID, residents will be able to prove they are above 21 without revealing their exact age, which is impossible with physical ID.”
If I were alive in 1954, I would understand why I would need a movie to figure this “dialing” thing out.
The movie from “the telephone company” emphasizes that you MUST bring your finger all the way to the finger stop when dialing the two letters and five numbers to talk to another person on the phone.
A model showing the finger stop.
Here’s the movie.
How to dial your phone, 1954.
Was this truly an improvement over the old system, in which you simply spoke the number to your friendly operator?
With some of those 100 million users dialing phone numbers WITHOUT worrying about the finger stop, as touch tone phones were introduced in 1963, supported by a new underlying technology dual-tone multi-frequency (DTMF).
And…well, a lot of other stuff happened.
In 2026 some of us don’t dial at all. We just say “Call Mom” to our non-human “operator” on our smartphones.
How can you speak the truth about your greatness to your prospects?
Compelling CONTENT creation.
Winning PROPOSAL development.
Actionable ANALYSIS.
Speak the truth.
Differentiation equals conversion. When Bredemarket creates content for an identity, biometric, or technology client, my primary focus isn’t on copying what the competition is doing.
My primary focus? I ask why you do what you do. (And how you do it. And five other questions.)
Then I act.
Then your prospects pay attention.
As my converting Bredemarket clients can attest:
The complete go-to-market campaign, including both customer-facing and internal-facing content, that I created for one client. With additional go-to-market content for this and other clients.
The over $2 million of winning proposals I have written for multiple consulting clients since 2020.
The analyses, covering everything from market competitors to NIST FRTE results, that I have written for other clients.
What’s next?
I’m John E. Bredehoft, product marketing consultant at Bredemarket. And I’ve differentiated products in the identity, biometric, and technology sector for 30 years, generating over $50 million in conversions for my employers and consulting clients.
Take the first step to end your company’s silence. Let’s discuss your whys, and we can work out the hows in a free 30 minute consultation.
(Stop losing prospects! Use Bredemarket content for tech marketers)
Create a realistic picture for a target audience of technology chief marketing officers. Create the picture from the perspective of a marketer with decades of technology, identity, and biometrics marketing experience, but create it in a casual tone. Include wildebeests and wombats. The topic of the picture, created by Bredebot, is effective product marketing. The picture will be a featured image in a WordPress blog post, and source for a Grok video.
Grok video
Use Grok’s “Animate Photo” feature and take whatever comes out. The video will be used in a WordPress blog post, and on Bredebot’s Facebook group and LinkedIn showcase page.
One of my clients has scheduled a meeting with me at 9:30 via Zoom.
And Zoom, like anything else, is now AI-powered.
Which means nothing.
Zoom AI helps me prepare for the meeting with buttons such as “What are some meeting icebreakers?”
I had to see this. And after reading the material below, I will never trust Zoom AI again. My client and I have work to do.
Here are some meeting icebreaker ideas: 1. Two Truths and a Lie: Each person shares two true statements about themselves and one false statement. The others have to guess which one is the lie. 2. Human Bingo: Create bingo cards with different traits, characteristics, or interests (e.g., “has traveled to another country”). Each person needs to find someone who fits each description and get them to sign the corresponding square. 3. Word Association Game: Have each person say a word related to a specific topic (e.g., “teamwork”). The next person has to say a word associated with the previous word. 4. Scavenger Hunt: Create a list of items or challenges that people need to complete during the meeting (e.g., “find someone wearing the same color shirt as you”). 5. Would You Rather: Present two difficult choices and ask each person which one they prefer (e.g., “would you rather have the ability to fly or be invisible?”). 6. One-Word Introduction: Ask each person to come up with a word that describes themselves, such as “creative” or “adventurous.” 7. The Name Game: Have each person introduce themselves and share a unique fact or interest that starts with the same letter as their name. 8. Team Trivia: Prepare a short quiz with questions related to the team or company. 9. Creative Show and Tell: Ask each person to bring an object that represents something about themselves or their work, and have them explain why they chose it.
Bredemarket 