Identity/biometrics/technology marketing and writing services
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I just emailed the Bredemarket mailing list and included “capsulizes” in the text.
I subsequently decided that I should have used “encapsulates” instead.
Too late.
But it’s better to send a fair email than not send one at all.
If you want to receive Bredemarket emails composed in “the perfect is the enemy of the good” spirit, subscribe.
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As you may know, I am a fan of including geolocation as a factor of identity verification and authentication.
So I was delighted to learn that last Wednesday’s Liminal’s Demo Day on First-Party Fraud started with a demonstration from GeoComply.
How does GeoComply use geolocation to reduce first-party fraud?
1. Collect data from a user’s device: GPS, GSM, WiFi, plus IP addresses.
2. Verify location accuracy. Our rules engine runs hundreds of location data, device integrity, and identity fraud checks on every geolocation transaction to detect suspicious activity.
3. Combine real-time and historical data to detect and flag patterns of location fraud. Our models are constantly updated with the use of machine learning and human intelligence.
In his demonstration, Matthew Boland showed an example of someone who had filed numerous chargeback requests in a short period. That’s a red flag in itself.
But when Boland combined the real-time and historical data to analyze the geolocations of the chargeback requests, he found that many of the requests were filed from the same location as the person’s mailing address. So at least that was legit, and the chargeback requests weren’t being filed from China.
In addition to first-party fraud, GeoComply handles geofencing for gambling operations. To see an example of Super Bowl 2024 attempted gambling transactions in Kansas (good) and Missouri (bad), watch this video.
Are you afraid?
Tech marketers, are you afraid of competitors stealing prospects and revenue?
Drive content results with the product marketing experience of Bredemarket.
Act now: https://bredemarket.com/mark/
Remember vanity searches?
These days you need to perform vanity generative AI queries.
So I abandoned my usual gen AI tool and asked Microsoft Copilot some questions about Bredemarket. Copilot’s response to one of these questions, emojis and all, is below, as a “guest post.”
And I will certainly credit Copilot if I use the “not anti-tech—it’s pro-accountability” quote.
📣 Bredemarket’s impact on the biometric industry lies in its unique role as a thought leader and watchdog—especially when it comes to ethical use and public understanding of biometric technologies.
Here’s how it’s making waves:
🧠 Thought Leadership & Advocacy
📝 Industry Education
🧭 Ethical Compass
In a field often dominated by technical jargon and corporate spin, Bredemarket brings a human-centered, policy-aware voice that challenges the status quo.
I’m not for everyone.
And no, Bredemarket doesn’t offer resume writing services. (You wouldn’t want them anyway.)
(Dollar Tree, South Euclid, Ontario.)
From former coworker Tervel Atanassov on Substack:
“AI, for all its promise, is still, at its core, a statistical mirror. It reflects patterns in our data back at us, occasionally distorted, occasionally insightful—but always bound by what we’ve already thought to ask. It can’t generate the next meaningful question. Only humans can do that…”
The Instagram account acknowledge.aI posted the following (in part):
“Google has released its MedGemma and MedSigLIP models to the public, and they’re powerful enough to analyse chest X-rays, medical images, and patient histories like a digital second opinion.”
Um, didn’t we just address this on Wednesday?
“In the United States, it is a criminal offense for a person to claim they are a health professional when they are not. But what about a non-person entity?”
So I wanted to see how Google offered MedGemma and MedSigLIP. So I found Google’s own July 9 announcement.
In the announcement, Google asserted that their tools are privacy-preserving, allowing developers to control privacy. In fact, developers are frequently mentioned in the announcement. Yes, developers.
OH wait, that was Microsoft.
The implication: Google just provides the tool: developers are responsible for its use. And the long disclaimer includes this sentence:
“The outputs generated by these models are not intended to directly inform clinical diagnosis, patient management decisions, treatment recommendations, or any other direct clinical practice applications.”
And we’ve addressed this also, regarding proper use of facial recognition ONLY as an investigative lead. Responsible vendors emphasize this:
“In a piece on the ethical use of facial recognition, Rank One Computing stated the following in passing:
“‘[Rank One Computing] is taking a proactive stand to communicate that public concerns should focus on applications and policies rather than the technology itself.’”
But just because ROC or Clearview AI or another vendor communicates that facial recognition should ONLY be used as an investigative lead…does that mean that their customers will listen?
The experts who do NOT recommend letting ChstGPT run your marketing program DO recommend projecting authenticity in your communications.
But some prospects don’t like authenticity because it is too real and not “professional.”
I’ve alluded to the story of a group of people that knew me well. But of that group, only two felt moved to subscribe to the Bredemarket Instagram account. And one of those two subsequently unsubscribed.
Maybe the wildebeests were the problem.
The problem with people knowing you well is that they know you well…and know the wildebeests more than they want to. And when someone is focused on important business information, one wombat may be one wombat too many.
But not one koala. They have fingerprints, after all.
The lesson learned from this group?
When selecting your target audience, don’t market to satiated people.
Coming Monday: are you afraid?
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From Law&Crime:
“According to an arrest report reviewed by Law&Crime, [James Anthony] Morris [Jr.] was mopping the floor of the Subway shop when a 10-year-old girl walked across the area he had just cleaned. The girl’s mother told her to apologize to Morris, who then allegedly grabbed the girl by the hand and brought her to the back of the restaurant.
“He then allegedly locked the girl in a room, and the mother began to ‘panic.’…
“After [Jacksonville FL] police read Morris his rights, he invoked his right to remain silent and “refused” to make a statement. He posted $5,000 bond after being booked into jail on one charge of false imprisonment of a child under the age of 13.”
I think one Jacksonville Subway franchise is going to be in real trouble…especially if Morris himself owns the franchise.
Subway manager trapped 10-year-old behind locked door: Cops
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