I now link to over 100 posts on biometry, biometrics, finger, face, iris, voice, DNA, other biometric modalities, non-biometric factors, and non-person entities.
And if you love Halloween AND demand generation, then you should see what Gene Volfe is up to.
I have worked with Gene at Incode and two other companies, where I provided content for his demand generation efforts.
Anyway, Gene is publishing insightful demand generation posts on LinkedIn, each accompanied by a Halloween themed short reel. You can see the latest installment on content syndication here; the others are on his LinkedIn profile.
As I saw his posts, I thought to myself that I could steal his idea.
No, not with a sexy product marketer costume.
I decided to make a short reel about a product’s “end of life.”
End of life is something that vendors love and their customers hate. Go ask a current Windows 10 user about end of life mandates.
I have had a vendor view of end of life as a product manager, when Motorola declared an end of life on Series 2000 in favor of Printrak BIS. Series 2000 depended upon old Digital UNIX computers, even for the workstations, making it difficult to maintain the peripherals when everyone else was using Windows. But our competitors had a field day saying that Motorola was abandoning its customers.
But enough about that. Here is Bredemarket’s Halloween-themed product end of life video. Actually, I created two of them.
“The BIC 4-Color Pen was ingeniously crafted to allow the user to switch between ink colors without the need to swap pens. This was made possible due to a singular mechanism, employing precision springs, that helped in selecting the color of choice. Constructed from durable technical plastics, the pen could endure countless color changes.”
Which naturally implies that IAL3 is better than IAL2, because it’s more secure.
So why doesn’t EVERYONE use IAL3?
For the same reason that childrens’ piggy banks aren’t protected with multiple biometric modalities AND driver’s license authentication.
Grok.
Kids don’t have driver’s licenses anyway.
In the same vein, in-person or remote supervised identity proofing isn’t always necessary. If your business would lose customers by insisting upon IAL3, and you’re OK with assuming the financial risk, don’t do it.
Grok.
Imagine if you had to get on a video chat and show your face and your driver’s license before EVERY Amazon purchase. Customers would go elsewhere. Amazon would go broke within days.
Which is why some identity firms promote IAL3, while others promote IAL2. (I won’t talk about the firms that promote IAL1.)
Grok.
Whatever identity assurance level your prospects need, Bredemarket can help you create the content. Let’s talk about your specific needs.
Rosalind Franklin was one of a quartet of people who were researching DNA in the 1950s. And she is popularly known…sort of.
“Since her early death at the age of 37, Rosalind Franklin has become mythologised as the victim of male prejudice, the unsung heroine who took the crucial X-ray photograph enabling James Watson and Francis Crick to build their double helix model of DNA, and was unjustly deprived of a Nobel Prize.”
A powerful story…but just a story.
“She would neither have recognised nor endorsed this soundbite description. Franklin regarded herself first and foremost not as a woman, but as a scientist, and her DNA research occupied a relatively brief period in her successful career working on a variety of topics. In particular, on top of her famous investigations into DNA, she also made foundational contributions to modern understandings of coal, graphite and viruses.”
Bredemarket 
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