Whether and how you delegate something depends upon its importance, especially if you recognize three levels of importance. Sometimes the very important and critically important items require a CPA, or Content-Proposal-Analysis marketing professional. (I know one.)
When importance is simple
Last October I spent some time talking about the Eisenhower Matrix and its critical flaw, focusing upon the “important but not urgent” quadrant:
When you have a single level of importance, then decisions are pretty simple. For urgent things, do it yourself if it’s important, delegate it if it’s not.
When “importance” is more granular
But what if, instead of “Not Important” and “Important,” we had three levels of importance instead of just one? In other words, “Not Important,” “Important,” “Very Important,” and “Critically Important”?
In that case, you not only consider whether to delegate something, but who should be delegated that thing. (Or, as you’ll see, WHAT should be delegated that thing.)
- If the need is not important, delegate it, but it doesn’t really matter to whom or what you delegate it. ChatGPT or Bard is “good enough,” even if the result is awful.
- If the need is important, delegate it to someone you trust to create very good content. Let them create the content, you approve it, and you’re done.
- If the need is very important, then you may delegate some of the work, but you don’t want to delegate all of it. You need to be involved in the content creation process from the initial meeting, through the review of every draft, and of course for the final approval. The goal is stellar content.
- If the need is critically important, then you probably don’t want to delegate the work and will want to do it yourself—unless you can find someone who is better than you in creating content.
As I noted in October, a more granular approach to importance increases the, um, importance of Bredemarket’s services.
- In the simple Eisenhower Matrix model, Bredemarket handles the Not Important stuff while you handle the Important stuff.
- In the “three levels of importance” model, Bredemarket handles the Very Important and Critically Important stuff. Because the merely Important stuff and the Not Important stuff doesn’t require my 30 years of technology, identity, and biometrics expertise.
Sometimes you need a CPA (but NOT a Certified Public Accountant)
But if your needs are critical, and you require the services of a CPA (Content-Proposal-Analysis marketing professional), then you need to learn what Bredemarket can do for you. Click on the image to learn more.
Bredemarket 