Realistic fraud bots are the new threat. The days of obviously spotting a deepfake have long since passed us by.
Pymnts reported on this in “When Fraud Becomes the Customer: The Next Battlefront for Issuers.”
In the past, enterprises defended themselves by analyzing voices (voice identification/speaker recognition and liveness detection), faces (facial recognition and liveness detection), and behaviors (behavioral biometrics).
But what happens when the fraud bots are able to convincingly fake voices, faces, and behaviors?

Or when attempts to detect fraud become so onerous that the real customers run away due to the increased friction?
One expert claims that voice identification is already useless.
“Tim Joslyn, Chief Technology Officer of Paymentology, told PYMNTS Intelligence that voice authentication has already reached the point of vulnerability. In his view, financial institutions that continue to rely heavily on this method could already be exposed. ‘I think voice has already failed,’ he said. ‘If you’re a bank and you’re aligned on voice, then potentially you’re already in trouble.'”
Not sure how the voice biometrics vendors would react to that….Actually, I do know. Here’s what Pindrop says:
“A person’s voice has distinct characteristics that deepfake AI struggles to replicate with 100% accuracy. By focusing on these unique aspects, voice authentication systems can differentiate between real human voices and AI-generated fakes.”
But is it good enough…and will it be good enough in the future?
And if you’re a biometric company, how do you convince your prospects of your solution’s value?
By partnering with a biometric product marketing expert. Find out more about Bredemarket’s capabilities at https://bredemarket.com/watch-book/.

