But I provided external samples of what I do anyway: two client short data sheets, three client long data sheets, three Bredemarket data sheets, two client landing pages, one Bredemarket landing page, and two other samples.
So I will share one of the landing pages with you, but not a client one. This is one of mine, for Bredemarket’s identity/biometric prospects.
I don’t know that Oosto or even Evolv could have prevented this determined hospital attack in York, Pennsylvania.
“A man carrying a handgun and zip ties took hostages inside a Pennsylvania hospital on Saturday, fatally shooting a responding police officer and wounding five others before he was killed by police, officials said.
“The gunman entered UPMC Memorial hospital in York, Pennsylvania, on Saturday morning and went directly to the intensive care unit, where he took staff members hostage…”
An unsolicited Instagram message offering paid placement in NY Weekly Magazine, from an Instagram account with no visible connection to the magazine, and only 1 follower.
Oh, and don’t respond to Sophi for the offer. Respond to a DIFFERENT Instagram account.
And the pitch? For me to appear in “Top 30 Female Leaders to Look Out For in 2025.” Doesn’t Sophi know that President Musk doesn’t allow that stuff any more?
I also get Instagram pitches to promote myself to Canadian users.
Meta is a worse cesspool than Microsoft (LinkedIn).
I have worked with several companies’ content calendars over the years.
Two of Bredemarket’s clients are using Jira to manage their content calendars.
Another of Bredemarket’s clients doesn’t (as far as I know) have an official content calendar, but is tracking some content in a go-to-market Excel workbook.
If I remember correctly, MorphoTrak also used Excel for content management. MorphoTrak’s parent Morpho used a social media management platform, but I can’t remember which one.
At the time I was at Incode, the company used Asana to host its content calendar. (I have no idea how Incode has managed its content since May 2023.)
Bredemarket creates its own content (this is an example), and I also use Asana as my official content management platform.
Sharp-eyed people spotted how I worded that last sentence.
What did I just say?
If you read it again, you’ll see that I only discussed my OFFICIAL content management platform.
Some content, including this blog post/LinkedIn post/wherever else the text ends up, never gets logged in Asana. I just started writing it in iOS Notes and I will add various checkboxes up top as I share it on the blog and social channels.
Some other content, also not logged in Bredemarket’s Asana, is repeatable content that I store in Notes and repost periodically.
Something I post to my identity-related social channels (BIFS = Bredemarket Identity Firm Services).
And sometimes—a lot of the time, actually—I just go to a platform and WRITE stuff.
As a sole proprietor, I enjoy absolute control over Bredemarket’s messaging, and therefore the blog and social media approval process is very…streamlined. That isn’t the case elsewhere, where even a simple tweet requires approval. This makes it hard to live-tweet an event when the approver is unavailable…but there are workarounds. Perhaps I will reveal them one day.
What about process?
But if your corporate environment requires you to impose a strict content management structure, where all content is logged in the content calendar and all content requires approval, make sure that your content logging and approval process protects your company but DOESN’T silence it.
Because if your content approvals are too onerous, you will end up with no content at all.
Or you will end up with…perhaps I will reveal that one day.
Discovered a song about privacy (by John Maus) and had to create a reel that used the song. Note the mDL privacy-preserving features toward the end of the reel.
I spent most of the afternoon drafting the content for an email nurture campaign, and I’m fascinated by the use of the word “nurture” by product marketers and content marketers.
“Lead nurturing is the process of building relationships with your prospects with the goal of earning their business when they’re ready. Lead nurturing is important to inbound marketing because it’s your opportunity to provide value to your leads and customers and help them grow with your business.”
I’ve said it before: You’re not a sausage grinder making sausages. You’re a flower attracting bees.
This ad displayed in a smartphone game I was playing and linked to a downloadable app in Apple’s App Store. Possibly Google’s and Samsung’s official stores offer this app also.
You know, the authorized places to get apps—for our own protection.
So what’s the big deal about “no KYC” apps? CoinLedger explains. Note: this post is constantly updated to reflect regulatory changes. The text below was captured this morning.
“KYC stands for Know Your Customer. This refers to a set of standards and regulations that allow financial institutions to verify a customer’s identity. KYC laws were originally put into place to protect against money laundering and terrorist activity.
“Exchanges that abide by KYC policies will ask you for information like your name, address, and a copy of government-issued ID upon signup….
“MexC is a cryptocurrency exchange founded in 2018 and headquartered in Seychelles.
“You can get started using the platform with no KYC. However, MecX does require KYC for certain types of transactions, such as crypto-to-crypto and derivative trades.
“For years, MexC was one of the most popular no KYC exchanges in the United States. However, MexC stopped offering services to US customers in 2023. Trying to get around this restriction with a VPN may lead to you losing access to your crypto.”
Back before Jobs co-founded Apple Computer, typing “71077345” into a dedicated calculator (with an “LCD” style typeface) and flipping it upside down showed a recognizable word. Isn’t that cool?
Now, hardly anyone has dedicated calculators, and the one on my smartphone has a “normal” typeface that ruins the trick.
Perhaps one of the biggest changes over the last several decades is that we no longer possess physical things.
Old and new music
When some of us were younger, we would always go to “the record store” to buy a CD or cassette or vinyl (the “record”) or maybe an 8 track. We would put the physical media on a playback device. And unless the media were damaged or stolen, you always had it. RCA wouldn’t come to your house and take your Elvis record.
Let me be your teddy wildebeest.
Then services from Napster 1.0 to Apple to Spotify started to provide music in digital form. And now your music COULD be taken away. When Neil Young got mad at Spotify, I couldn’t listen to Neil any more. (They subsequently kissed and made up.)
This is true of many other things: TV shows, movies, even computer software.
Which brings us to books.
Old and new books
You could once buy books at your local bookstore, or from an online bookstore called Amazon. But then Amazon developed the Kindle e-reader. And as The Verge points out, something on the Kindle today may not be there tomorrow.
“Amazon has occasionally removed books from its online store and remotely deleted them from Kindles or edited titles and re-uploaded new copies to its e-readers. In 2009, the company removed copies of George Orwell’s Nineteen Eighty-Four and Animal Farm, explaining the books had been mistakenly published. More recently, many of Roald Dahl’s books, including Charlie and the Chocolate Factory, were replaced with updated copies featuring modified language on various ebook platforms. It’s a reminder that you don’t actually own much of the digital content you consume, and without the ability to back up copies of ebooks, you could lose them entirely if they’re banned and removed.”
New and improved edition.
But there is a workaround. If your Kindle has a copy of Mein Kampf or a book about gay hotspots near the Gulf of Mexico and you don’t want to lose it, you can save it outside of the Amazon ecosystem.
“(The feature is) still accessible through Amazon’s website by accessing your “Content Library” while logged into your account. For purchased books you select the “More actions” menu, choose “Download & transfer via USB,” select a Kindle device you have registered, and a copy of the book will be downloaded to your computer.”
A nice feature…especially if you want to make sure you don’t lose your purchased content. And it’s really nice if you want to put your Amazon content on a non-Amazon e-reader. Because the Kindle only has a minuscule 72% share of the e-reader market, this is a gargantuan threat to Amazon’s ability to sell hardware.
You can see where this is going.
Ch-ch-ch-ch-changes
Amazon has made a change, according to The Verge:
“Starting February 26, 2025, the ‘Download & Transfer via USB’ option will no longer be available. You can still send Kindle books to your Wi-Fi enabled devices by selecting the ‘Deliver or Remove from Device’ option.”
February 25.
To clarify, you can still access your books on the Kindle app.
Just not outside of it.
How does this affect your content?
This serves as a reminder about technological change, walled gardens, and obsolescence.
Which ties in with one of Bredemarket’s favorite topics, repurposing.
Now Bredemarket doesn’t create videos for clients, but if you need your identity/biometric or technology text repurposed in another format, I can help.
Bredemarket 