Why Invela TPRM?

During my three months working with a third-party risk management (TPRM) client, I never heard anyone mention Invela.

Perhaps with reason. Although LinkedIn says the company was founded in 2024, it didn’t post its first blog until April 20, 2025, or its first LinkedIn posts until April 21.

But the second blog post, dated April 21, is the one that matters.

“Invela has officially launched a transformative network to bolster consumer protection and foster innovation within the open banking ecosystem. The Invela Network, developed in collaboration with industry-leading specialist partners, promises to revolutionize how financial institutions manage third-party risk…”

The post goes on to cite the Consumer Financial Protection Bureau (CFPB), but…well…that’s nice.

Invela’s TPRM solution specifically targets the open banking segment of the financial services industry. Open banking, featuring companies such as Plaid, Kong, and Camunda (among others), facilitates the interchange of financial data, rather than keeping it within each bank’s walled garden.

Which of course increases risk.

Hence companies such as Invela.

I was unable to find a “why” story for Invela that compared to the why story I previously found for Ubiety Technologies. Obviously the Invela people never read my book.

However, the principals at Invela come from companies such as Mastercard (although I could find no information on Invela’s CEO Steve Smith). But the Invela leadership team presumably knows their market. We will see if they know their marketing.

Which reminds me…if you need help with your cybersecurity product marketing, Bredemarket has an opening for a cybersecurity client. I can offer

  • compelling content creation
  • winning proposal development
  • actionable analysis

If Bredemarket can help your stretched staff, book a free meeting with me: https://bredemarket.com/cpa/

Facial Recognition Marketing Leaders, Riding on the Metro

I just read a story about a young man who went to the Metro, was identified by a facial recognition system, and was snatched up by authorities.

Who wanted him to fight in Ukraine.

Now some of you are puzzled and wondering why Trump wants to send U.S. troops to fight in Ukraine. That…um…doesn’t sound like him.

I forgot to clarify something. This wasn’t the Washington DC Metro. This was the MOSCOW Metro.

“Timofey Vaskin, a lawyer with the nonprofit human rights project Shkola Prizyvnika, told independent Russian TV channel Dozhd that the illegal detention of those potentially liable for conscription had become a massive problem this year, with young males most at risk of being snatched while using the Moscow metro, which has an advanced facial recognition system in place and police officers on duty at every station.”

For the record, use of facial recognition for this purpose is legal in Russia. In the same way that use of facial recognition for national security purposes is legal in the U.S.A. Because when national security is at stake—or when government agencies say national security is at stake—most notions of INFORMED consent go out the window.

Know your use cases…or get someone who does

Facial recognition isn’t only used for national security, or for after-the-fact analysis of a crime such as the Boston Marathon bombings. It’s also used for less lethal purposes, such as familiar face detection on doorbell cameras…except in Illinois.

If you are marketing a facial recognition product, you need to understand all the different use cases for facial recognition, and understand which use cases your product marketing should address, and which it should not.

And if you need help with your facial recognition product marketing, Bredemarket has an opening for a facial recognition client. I can offer

  • compelling content creation
  • winning proposal development
  • actionable analysis

If Bredemarket can help your stretched staff, book a free meeting with me: https://bredemarket.com/cpa/

Imagen 3. Bredemarket has client openings.

How Can You Maximize Your Facial Recognition Or Cybersecurity Marketing Impact?

(This news was originally supposed to be embargoed until Monday April 21, but…well…things happen.)

Facial recognition and cybersecurity marketing leaders,

Stretched?

Is a stretched team holding you back from creating stellar marketing materials? Are competitors taking your prospects from you while you remain silent?

I’m John Bredehoft from Bredemarket, and I currently have TWO openings to act as your on-demand marketing muscle for facial recognition or cybersecurity:

  • compelling content creation
  • winning proposal development
  • actionable analysis
CPA?

Bias can be good when it’s a bias to action.

Bias?

Satisfy your immediate needs and book a call: https://bredemarket.com/cpa/

Don’t Try to Scam a Police Captain

Scammers tried to extract information from Ann Stephens, but she refused to give them the stuff they wanted: Social Security digits, her home address, or her bank account information.

Ann Stephens taking a scammer call at work.

The only information she provided was her work address.

At the time (2019), she was a police captain in Apex, North Carolina. 

Oops.

She retired in 2022. And presumably continues to handle fraudsters, to their detriment.

And one more thing…

The formal announcement is embargoed until tomorrow, but Bredemarket has TWO openings to act as your on-demand marketing muscle for facial recognition or cybersecurity:

  • compelling content creation
  • winning proposal development
  • actionable analysis

Book a call: https://bredemarket.com/cpa/

A Mature Approach to Artificial Intelligence-Powered TPRM Automation

Deloitte conducts regular surveys on third-party risk management (TPRM), and just concluded a survey on (English warning) “the rise of AI in TPRM to maximise opportunities while managing the risks.”

One of the key findings:

“Despite low maturity levels, leadership teams are ambitious about embracing intelligent automation, while managing both the risks of AI in their organisations and those arising from third-party AI usage.”

I’ve talked about maturity levels before and their importance in cybersecurity. While ad hoc approaches to TPRM just won’t cut it in terms of protection, a managed or defined level or better will yield a positive return on investment.

(Imagen 3)

And one more thing…

The formal announcement is embargoed until Monday, but Bredemarket has TWO openings to act as your on-demand marketing muscle for facial recognition or cybersecurity:

  • compelling content creation
  • winning proposal development
  • actionable analysis

Book a call: https://bredemarket.com/cpa/ 

Zoom Scam With Faces

An interesting variant on fraudulent deepfake scams.

Kenny Li of Manta fame was sucked into a scam attempt, but was able to perceive the scam before any damage was done.

Li responded to a message from a known contact, which resulted in a Telegram conversation, which resulted in a Zoom call.

“In the call, there were team members who had their cameras on, and [the] Manta founder could see their faces. He mentioned that “Everything looked very real. But I couldn’t hear them.” Then came the “Zoom update required” prompt…”

Li didn’t fall for it.

(Imagen 3)

And one more thing…

The formal announcement is embargoed until Monday, but Bredemarket has TWO openings to act as your on-demand marketing muscle for facial recognition or cybersecurity:

  • compelling content creation
  • winning proposal development
  • actionable analysis

Book a call: https://bredemarket.com/cpa/ 

The Courts and Passcode vs. Biometric Access to Your Smartphone: It’s Complicated

(With a special message at the end for facial recognition and cybersecurity marketing leaders)

Years ago, when I was in Mexico City on a business trip, one of my coworkers stated that he never uses biometrics to protect the data on his smartphone.

His rationale?

Government officials can compel you to use your biometrics to unlock your smartphone. They can’t compel you to provide your passcode to government officials.

Ironically, we both worked for a biometric company at the time.

But my former coworker isn’t the only one making this statement. With the recent protests, and with the recent searches of people crossing the U.S. border by plane or otherwise, this same advice is echoed everywhere.

But is it true?

As ZDNET says, it’s complicated.

Passcodes: it’s complicated

ZDNET quotes law firm managing partner Ignacio Alvarez on passcodes:

“But the majority of the courts have found that being required by law enforcement to give your code to your devices violates your Fifth Amendment right against self-incrimination.”

Note what Alvarez said: the MAJORITY of the courts. So if you end up before the “wrong” court, you might have to provide your passcode anyway.

ZDNET also quotes attorney Joseph Rosenbaum:

“Passwords or passcodes, because they represent information contained in a person’s mind, seem to generally be considered the same as requiring someone to testify against themselves in court or in a deposition,” he told ZDNET. “That information is more likely to be legally protected under the Fifth Amendment as potentially self-incriminating.”

Notice his “seem to generally be” and “more likely to be” language. Again, you could still be compelled to give your passcode.

But that’s the easy part.

Biometrics: it’s complicated

But passcodes are the easy part. Biometrics are much more of a gray area.

Anything you say.
By NBC Television – eBayfrontback, Public Domain, https://commons.wikimedia.org/w/index.php?curid=33340402.

The rationale behind not giving up your biometric is similar to the rationale behind the Miranda warning. As Dragnet fans know, “Anything you say can and will be used against you in a court of law.” Regarding passcodes, the courts…well, some of the courts, hold that since a passcode can be “spoken,” it’s covered under Miranda and therefore can’t be given without violating your Fifth Amendment rights.

What about biometrics? (Excluding voice biometrics for the moment.)

“…since a biometric isn’t spoken, production of that biometric may not legally qualify as the act of testifying against yourself and therefore, you can be compelled to unlock a phone or an app without necessarily having your rights violated.”

Again, note the use of the words “may not.” It isn’t clear here either.

And even these wishy-washy definitions may change.

“This area of law is a seriously moving target. Over time, things could favor passcodes being non-testimonial or biometrics being testimonial.”

In other words, a few years from now lawyers may advise you to use biometrics rather than passcodes to protect your private data on your smartphone.

Or maybe they’ll say both methods protect you equally.

Or maybe they’ll say neither method protects you, and your private data is no longer private.

But most likely they’ll say “It depends.” In the same way that our 18,000 law enforcement agencies have 18,000 different definitions of forensic science, they could have 18,000 different definitions of Miranda rights.

And one more thing…

Bredemarket has two openings!

The formal announcement is embargoed until Monday, but Bredemarket has TWO openings to act as your on-demand marketing muscle for facial recognition or cybersecurity:

  • compelling content creation
  • winning proposal development
  • actionable analysis

Book a call: https://bredemarket.com/cpa/