Identity/biometrics/technology marketing and writing services
Follow along.
If I am the technology product marketing expert…
…and if I am the biometric product marketing expert…
…and if content marketing and product marketing significantly overlap…
…then I am not only the biometric content marketing expert…
…but am also the technology content marketing expert.
I’m claiming it all.
In my Saturday post “Technology Product Marketing Expert,” I listed several of my strategy, go-to-market, and sales enablement projects.
That was the SHORT list.
Here are the products I mentioned in Saturday’s post, along with news articles about a couple of them.
A long list…but it could have been longer. Here are the products I removed from the list.
Why did I remove them? As I said on Saturday:
“But my past isn’t as important as your present challenges.”
Speaking of your present challenges, if Bredemarket can help you as a consultant, book a free meeting to discuss your needs at https://bredemarket.com/mark/
I’ve written up a description of my technology product marketing expertise and repurposed it to four platforms: my consulting blog, LinkedIn, Substack, and Instagram. Actually more platforms than those four, but these are the biggies.
If you are on one of these platforms, and are so inclined, feel free to share this with any technology marketing leaders in your circles. I am open to both employment and consulting opportunities.
Technology Product Marketing Expert
(and elsewhere)
Are you a technology marketing leader, struggling to market your products to your prospects for maximum awareness, consideration, and conversion?
I’m John E. Bredehoft. For over 30 years, I’ve created strategy and tactics to market technical products for over 20 B2B/B2G companies and consulting clients.
But my past isn’t as important as your present challenges. Let’s talk about your specific needs and how I would approach solving them.
Consulting: Bredemarket at https://bredemarket.com/mark/
Employment: LinkedIn at https://linkedin.com/in/jbredehoft/
“Think about it – If you can’t fix it, mod it, or sell it without someone else’s permission… Did you ever really own it?
“Every example we’ve seen so far points to the same reality: the balance of power has shifted. You pay for the device or software, but they decide how it works, what it can do, and how long it will last.
“This isn’t just inconvenient – it’s a slow erosion of freedom and control.”
From “The Death of Ownership: Why Your Tech Isn’t Really Yours Anymore” by Mohib Ur Rehman (SK Nexus, Substack)
https://open.substack.com/pub/sknexus/p/the-death-of-ownership-in-tech
The first paragraph of this Newsweek article is puzzling:
“Immigration and Customs Enforcement (ICE) no longer requires new recruits to take a five-week Spanish-language training program, according to the Department of Homeland Security (DHS).”
Until you get to the fourth:
“Axon, a company with a $5.1 million contract to provide Homeland Security with body-worn cameras, advertises that its latest body camera includes real-time “push-to-talk voice translation” in more than 50 languages.”
You may know Axon by its former name, TASER International. Needless to say, its product line has evolved.
Newsweek: https://www.newsweek.com/ice-immigration-spanish-language-new-recruits-2114110
Axon: https://www.axon.com/products/real-time-translation
(Picture from Axon)
Some technical marketers are expert at spinning soft fluffy stories about how their AI-powered toilet paper can cure cancer…which can be very persuasive as long as the prospects don’t ask any questions.
Be prepared to answer the tough questions. Expert testimonials. Independent assessments of your product’s accuracy. Customer case studies.
Analyze your product’s weaknesses. (And the threats, if you’re a SWOT groupie.)
Today’s word is continuous. A word that your technology solution prospects need to understand.
The Identity Jedi just shared the dirty little secret that we all know but aren’t willing to admit.
“[A]ccess reviews aren’t inherently about security — they’re about satisfying auditors.”
The Jedi’s assumption is that the access review is a periodic one, completely satisfied by manually checking boxes.
Because it’s easier to evaluate whether a box is checked than to evaluate whether the system is truly secure, and people who no longer deserve access don’t have it.
But companies move beyond check boxes anyway, because they realize the other point that the Identity Jedi made.
“Instead of waiting for quarterly reviews, implement continuous access evaluation that flags high-risk or out-of-policy access the moment it happens — not months later.”
Many cybersecurity and TPRM vendors have implemented continuous access evaluation. Has yours?
And if you are a vendor of a continued access evaluation solution, do your prospects know about why it’s critically important, and the benefits that such a solution provides?
If you haven’t told your prospects about the benefits of continuous access evaluation, it’s time.
And I can help.
How can blog posts increase the awareness of your identity/biometric or technology company’s products and services? I’m going to explain how in this blog post.
By the way, this is a rewrite of my more technical Tuesday blog post “How Can Your Technology Company Increase Product Benefit Awareness Right Now?” Because you can rewrite blog posts when you feel like it.
Imagine there’s a funnel. It’s easy if you try. But this funnel doesn’t stream water, but people. (Or wombats.)
In this funnel, the people (or wombats) who are potentially interested in your offering—your prospects—start at the very top. The few who actually buy your offering emerge from the bottom.
But how do you get people to enter the funnel and become aware of your offering?
One great way to let people know about your offering is by blog posts such as this one.
Blogs are a fast way to tell your prospects how your offering can help them. And you can create blog posts very quickly, within days or even hours.
If you want to make prospects aware of your company’s service, write a blog post.
One of Bredemarket’s offerings is…writing blog posts for other companies. I can help your identity/biometric or technology company write blog posts so you can get more people to learn about your services.
If you want to learn how I can help your company write blog posts, visit bredemarket.com/mark.
Bredemarket