Tag Archives: technology

NFI is Charged Up

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It’s been over three years since I mentioned NFI Industries in the Bredemarket blog. At the time I said:

“NFI is working with Volvo, Daimler, and others on an ambitious project to “[o]perate the first 100% zero-emission drayage fleet in the U.S. with the deployment of 60 battery-electric tractors.” NFI wants to achieve this by 2023.”

Well, now it’s 2025, and NFI has nearly 90 battery-electric tractors. And a place to charge them:

“NFI and Prologis Mobility launched a new electric truck charging depot in Ontario, California. The 1 MW facility features 10 dedicated charging ports and charges up to 20 vehicles daily.”

In the Distance

Part of Ubiquity Via Focus is knowing whom to EXCLUDE from your focus.

If my former friends’ focus is elsewhere, my focus won’t impede on theirs.

In the distance.

If you are focused on identity/biometric and technology product marketng, here is What I Do: https://bredemarket.com/what-i-do/

If their focus is elsewhere, my focus won’t impede.

Don’t Learn to Code 2

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As a follow-up to my first post on this topic, look at the Guardian’s summary article, “Will AI wipe out the first rung of the career ladder?”

The Guardian cites several sources:

  • Anthropic states (possibly in self-interest) that unemployment could hit 20% in five years.
  • One quarter of all programming jobs already vanished in the last two years.
  • A LinkedIn executive echoed the pessimism about the future (while LinkedIn hypes its own AI capabilities to secure the dwindling number of jobs remaining).
  • The Federal Reserve cited high college graduate rates of unemployment (5.8%) and underemployment (41.2%).

Read the entire article here.

Ubiquity Via Focus…On Where?

So Bredemarket’s talking about “ubiquity via focus”?

Focus on where?

On the Bredemarket blog, your source for the latest identity/biometric and technology news.

And your source for the most up-to-date information on Bredemarket’s content-proposal-analysis services.

Be sure to visit https://bredemarket.com/blog/

Or better yet, subscribe at https://bredemarket.com/subscribe-to-bredemarket/

Don’t Learn to Code

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Some of you may remember the 2010s, when learning to code would solve all your problems forever and ever. 

There was even an “Hour of Code” in 2014:

“The White House also announced Monday that seven of the nation’s largest school districts are joining more than 50 others to start offering introductory computer science courses.”

But people on the other side of the aisle endorsed the advice:

“On its own, telling a laid-off journalist to “learn to code” is a profoundly annoying bit of “advice,” a nugget of condescension and antipathy. It’s also a line many of us may have already heard from relatives who pretend to be well-meaning, and who question an idealistic, unstable, and impecunious career choice.”

But the sentiment was the same: get out of dying industries and do something meaningful that will set you up for life.

Well, that’s what they thought in the 2010s.

Where are the “learn to code” advocates in 2025?

They’re talking to non-person entities, not people:

“Microsoft CTO Kevin Scott expects the next half-decade to see more AI-generated code than ever — but that doesn’t mean human beings will be cut out of the programming process.

“”95% is going to be AI-generated,” Scott said when asked about code within the next five years on an episode of the 20VC podcast. “Very little is going to be — line by line — is going to be human-written code.””

So the 2010s “learn to code” movement has been replaced by the 2020s “let AI code” movement. While there are valid questions about whether AI can actually code, it’s clear that companies would prefer not to hire human coders, who they perceive to be as useless as human journalists.

Ubiquity Via Focus

Well, that’s done and over with.

So let’s move forward with the third year of the revived Bredemarket.

In case you missed it, Bredemarket provides content-proposal-analysis services for identity/biometric and technology firms by means of standard writing offerings.

And Bredemarket will improve its capabilities to serve you…by the means of ubiquity via focus.

No, Bredemarket isn’t ready to reveal what “ubiquity via focus” is yet…but I think you’ll figure it out.

Ubiquity Via Focus.

Make America Hallucinate Again

While some are concentrating on the political aspects of this story, I would like to focus on the technological aspects.

“[Dr. Katherine] Keyes is cited in a paper titled ‘Changes in mental health and substance use among US adolescents during the COVID-19 pandemic,’ which appears on page 52 of the MAHA report and lists JAMA Pediatrics as the journal. A representative for the journal confirmed to ABC News the paper does not exist.”

Quoted from https://abcnews.go.com/Politics/rfk-jrs-maha-report-contained-existent-studies/story?id=122321059

Anybody who has paid attention over the last two years knows EXACTLY what happened.

The word “hallucination” comes to mind.

Figure it out yet?

Someone took a shortcut in researching and/or writing the MAHA paper…something that all the generative AI companies are saying is a perfectly wonderful thing to do. After all, you won’t lose your job to AI…you will lose your job to someone who uses AI’s “help.” Until AI hallucinates and puts organic food dye-free egg whites on your face.

The continued inaccuracies in generative AI-authored writing are not limited to one political movement.

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Baseball, Hot Dogs, Apple Pie, and Chevrolet…in the UK

I needed a blog post idea for Monday, when my U.S. “hungry people” will be satiating themselves at Memorial Day cookouts.

So I thought of a 1970s feel-good U.S. commercial that makes no sense to our friends (if they still like us) across the pond.

For starters, the UK won’t watch baseball on Monday. They will watch cricket.

And hot dogs? People at a cricket match are more likely to consume sausage sandwiches, or fish and chips, or curry dishes, or pies.

Speaking of pies, it’s not what you think.

“Steak and Kidney Pie – It is a classic British pie filled with chunks of beef steak and kidneys cooked in a rich gravy.

“Chicken and Mushroom Pie – This pie is made with tender pieces of chicken combined with mushrooms in a creamy sauce, which is then encased in pastry.

“Cornish Pasty – Although Cornish Pasty is not a pie, many refer to it as a handheld pie. It is a pastry filled with diced meat, potatoes, and vegetables.

“Shepherd’s Pie – A minced lamb or beef pie is topped with mashed potatoes in this preparation.”

And on and on through other meats, but no apple pie on the list. (And forget about pumpkin pie.)

Cars

Which brings us to the British equivalent of the Chevrolet. In the 1970s, I’m not certain that Chevrolet was “America’s favorite car”—sister GM brand Oldsmobile may have held that title numerically. But “Chevy” vied with Ford as the sentimental favorite in the 1970s. 

Today America’s favorite car is the Toyota.

But what of the United Kingdom? Obviously not everyone could afford a Rolls Royce. They were buying Fords in 1975, primarily the Cortina and the Escort. I owned an Escort here in the U.S. many years later, but never owned a Cortina, a primarily UK auto related to the Taurus.

Today the UK’s favorite car is Volkswagen.

You feel safest of all.

Razor and Blades as a Service: HP Instant Ink

You know the razor and blades business model, where you can buy the razor very cheaply, and then you spend a lot of money over the years buying the blades.

Of course, this business model also applies to other complementary products, such as game consoles and video games, and printers and ink.

Ink as a Service

And companies can extend the business model. Rather than buying individual razor blades, video games, and ink cartridges, you can obtain the complementary products “as a Service.”

For example, HP Instant Ink:

“HP Instant Ink is the hassle-free, money-saving ink subscription service that automatically delivers ink only when you’re running low. Plans start at $1.79 a month.”

Of course that price assumes you only print 10 pages a month, but whatever.

I won’t dwell on the specifics on the plan (charging by the page rather than the ink used, reducing your privacy by letting HP and whoever else know when you print 900 pages, etc.). 

Vendor benefits from as a Service

But I will note that HP instant Ink has the same vendor advantage as any other “as a Service” offering:

Increased customer lock-in.

I will speak from my own experience. 

  • When my company sold on-premise solutions to government agencies, they paid from their capital budget and the contract was for a fixed term. After 5 or 7 years or whatever when the contract term expired, the agency’s hardware would be antiquated and it would have to go out to bid again.
  • Later, when my company sold cloud solutions, there was more budgetary flexibility. Some agencies didn’t have to use capital funds; this was a service, after all. And if the vendor was really fortunate, there was no contract term limit either, so the agency could stay with the vendor forever. Obsolescence wasn’t an issue because Amazon or Microsoft took care of that behind the scenes.

HP Instant Ink isn’t a perfect parallel, since it doesn’t include obsolete printer replacement. (But it could.) But the Ink as a Service (IaaS) offering certainly helps lock you in to HP…and to using HP ink rather than third-party ink.

And it’s yet another move from people owning things to people licensing things.

But if it provides a benefit (HP Instant Ink claims “up to” 50% cost savings), then it may be worthwhile.

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