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Tag Archives: technology
NFI is Charged Up
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It’s been over three years since I mentioned NFI Industries in the Bredemarket blog. At the time I said:
“NFI is working with Volvo, Daimler, and others on an ambitious project to “[o]perate the first 100% zero-emission drayage fleet in the U.S. with the deployment of 60 battery-electric tractors.” NFI wants to achieve this by 2023.”
Well, now it’s 2025, and NFI has nearly 90 battery-electric tractors. And a place to charge them:
“NFI and Prologis Mobility launched a new electric truck charging depot in Ontario, California. The 1 MW facility features 10 dedicated charging ports and charges up to 20 vehicles daily.”
In the Distance
Part of Ubiquity Via Focus is knowing whom to EXCLUDE from your focus.
If my former friends’ focus is elsewhere, my focus won’t impede on theirs.
If you are focused on identity/biometric and technology product marketng, here is What I Do: https://bredemarket.com/what-i-do/
Don’t Learn to Code 2
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As a follow-up to my first post on this topic, look at the Guardian’s summary article, “Will AI wipe out the first rung of the career ladder?”
The Guardian cites several sources:
- Anthropic states (possibly in self-interest) that unemployment could hit 20% in five years.
- One quarter of all programming jobs already vanished in the last two years.
- A LinkedIn executive echoed the pessimism about the future (while LinkedIn hypes its own AI capabilities to secure the dwindling number of jobs remaining).
- The Federal Reserve cited high college graduate rates of unemployment (5.8%) and underemployment (41.2%).
Read the entire article here.
Ubiquity Via Focus…On Where?
So Bredemarket’s talking about “ubiquity via focus”?
Focus on where?
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Ubiquity Via Focus…On What?
So Bredemarket’s talking about “ubiquity via focus”?
Focus on what?
If you have 3 minutes and 40 seconds I’ll tell you.
Don’t Learn to Code
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Some of you may remember the 2010s, when learning to code would solve all your problems forever and ever.
There was even an “Hour of Code” in 2014:
“The White House also announced Monday that seven of the nation’s largest school districts are joining more than 50 others to start offering introductory computer science courses.”
But people on the other side of the aisle endorsed the advice:
“On its own, telling a laid-off journalist to “learn to code” is a profoundly annoying bit of “advice,” a nugget of condescension and antipathy. It’s also a line many of us may have already heard from relatives who pretend to be well-meaning, and who question an idealistic, unstable, and impecunious career choice.”
But the sentiment was the same: get out of dying industries and do something meaningful that will set you up for life.
Well, that’s what they thought in the 2010s.
Where are the “learn to code” advocates in 2025?
They’re talking to non-person entities, not people:
“Microsoft CTO Kevin Scott expects the next half-decade to see more AI-generated code than ever — but that doesn’t mean human beings will be cut out of the programming process.
“”95% is going to be AI-generated,” Scott said when asked about code within the next five years on an episode of the 20VC podcast. “Very little is going to be — line by line — is going to be human-written code.””
So the 2010s “learn to code” movement has been replaced by the 2020s “let AI code” movement. While there are valid questions about whether AI can actually code, it’s clear that companies would prefer not to hire human coders, who they perceive to be as useless as human journalists.
Ubiquity Via Focus
Well, that’s done and over with.
So let’s move forward with the third year of the revived Bredemarket.
In case you missed it, Bredemarket provides content-proposal-analysis services for identity/biometric and technology firms by means of standard writing offerings.
And Bredemarket will improve its capabilities to serve you…by the means of ubiquity via focus.
No, Bredemarket isn’t ready to reveal what “ubiquity via focus” is yet…but I think you’ll figure it out.
Make America Hallucinate Again
While some are concentrating on the political aspects of this story, I would like to focus on the technological aspects.
“[Dr. Katherine] Keyes is cited in a paper titled ‘Changes in mental health and substance use among US adolescents during the COVID-19 pandemic,’ which appears on page 52 of the MAHA report and lists JAMA Pediatrics as the journal. A representative for the journal confirmed to ABC News the paper does not exist.”
Quoted from https://abcnews.go.com/Politics/rfk-jrs-maha-report-contained-existent-studies/story?id=122321059
Anybody who has paid attention over the last two years knows EXACTLY what happened.
The word “hallucination” comes to mind.
Figure it out yet?
Someone took a shortcut in researching and/or writing the MAHA paper…something that all the generative AI companies are saying is a perfectly wonderful thing to do. After all, you won’t lose your job to AI…you will lose your job to someone who uses AI’s “help.” Until AI hallucinates and puts organic food dye-free egg whites on your face.
The continued inaccuracies in generative AI-authored writing are not limited to one political movement.
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Baseball, Hot Dogs, Apple Pie, and Chevrolet…in the UK
I needed a blog post idea for Monday, when my U.S. “hungry people” will be satiating themselves at Memorial Day cookouts.
So I thought of a 1970s feel-good U.S. commercial that makes no sense to our friends (if they still like us) across the pond.
For starters, the UK won’t watch baseball on Monday. They will watch cricket.
And hot dogs? People at a cricket match are more likely to consume sausage sandwiches, or fish and chips, or curry dishes, or pies.
Speaking of pies, it’s not what you think.
“Steak and Kidney Pie – It is a classic British pie filled with chunks of beef steak and kidneys cooked in a rich gravy.
“Chicken and Mushroom Pie – This pie is made with tender pieces of chicken combined with mushrooms in a creamy sauce, which is then encased in pastry.
“Cornish Pasty – Although Cornish Pasty is not a pie, many refer to it as a handheld pie. It is a pastry filled with diced meat, potatoes, and vegetables.
“Shepherd’s Pie – A minced lamb or beef pie is topped with mashed potatoes in this preparation.”
And on and on through other meats, but no apple pie on the list. (And forget about pumpkin pie.)
Cars
Which brings us to the British equivalent of the Chevrolet. In the 1970s, I’m not certain that Chevrolet was “America’s favorite car”—sister GM brand Oldsmobile may have held that title numerically. But “Chevy” vied with Ford as the sentimental favorite in the 1970s.
Today America’s favorite car is the Toyota.
But what of the United Kingdom? Obviously not everyone could afford a Rolls Royce. They were buying Fords in 1975, primarily the Cortina and the Escort. I owned an Escort here in the U.S. many years later, but never owned a Cortina, a primarily UK auto related to the Taurus.
Today the UK’s favorite car is Volkswagen.
You feel safest of all.
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