No Chips in Rancho Any More

(Not real. Imagen 4.)

I have not lived in the Inland Empire as long as my in laws have, but I recognize the gravity of this announcement all the same. From KTLA:

“A Frito-Lay manufacturing plant in Rancho Cucamonga has stopped production after more than 50 years in operation, and potentially hundreds of workers are now looking for new jobs.

“On Monday, a spokesperson for PepsiCo Foods U.S., the parent company of Frito-Lay, confirmed that manufacturing operations at the Rancho Cucamonga facility have ended.”

The facility will not close entirely. Warehouse and distribution/fleet/transportation operations will continue.

In (hopefully) happier news, we are less than two hours away from the Graber announcement.

I Predict Thrifty Ice Cream Will Survive

(CC BY-SA 4.0)

Don’t worry about unintended consequences of Rite Aid’s troubles.

The bankruptcy court will sell, and someone will buy, the Thrifty ice cream brand and continue to produce it. It’s a popular brand and therefore a valuable asset, and the creditors will want to get money for it.

After all, someone bought Twinkies. Multiple times.

Maybe Rite Aid just needs content-proposal-analysis marketing and writing services. Then again, Bredemarket does B2B/B2G identity/biometrics and technology, not B2C ice cream and cough syrup.

Graber Olive House…Re-opening?

From Debra Dorst-Porada’s Instagram:

“THE GRABER FAMILY CORDIALLY INVITES YOU TO A NEIGHBORHOOD MEETING ΤΟ LEARN ABOUT THE RE-OPENING & FUTURE PLANS FOR THE GRABER OLIVE HOUSE

“TUESDAY JUNE 10TH, 5:30PM TO 6:30PM GRABER OLIVE HOUSE “CASA DEL OLIVO” 315 E 4TH STREET, ONTARIO CA 91764 LIGHT REFRESHMENTS PROVIDED. NO RSVP REQUIRED.

“ANY QUESTIONS PLEASE EMAIL THE GRABER FAMILY AT: THEGRABEROLIVEHOUSE@GMAIL.COM”

Ontario: When Enforcement IS Enforcement

For those who missed my prior post on the topic, the city of Ontario announced mandatory weekly car removal from the street to allow street sweeping.

If your side of the street is scheduled for sweeping, and your car is still on the street, you would get a ticket.

After Ontario revealed the signs, it stated that the fines wouldn’t be enforced until the first full week of May.

So beginning in early May, I religiously ensured my car was off my side of the street by Wednesday noon.

Until Ontario restated that the fines wouldn’t be enforced until the first full week of JUNE.

Who does Ontario think it is? The Transportation Security Administration?

But I kept on moving my car through the end of May, every single week.

After a month of enforcement delay, Wednesday June 4 rolled around. And I reminded myself that I REALLY needed to move my car that morning before noon to avoid a ticket from the city.

You can guess what happened next.

I remembered to move my car…at 2:30 in the afternoon.

And found a $50 ticket that was left at 12:57 in the afternoon.

On the day that it REALLY counted.

I immediately tried to pay my fine online, but the (handwritten) ticket hadn’t been entered into the payment system yet.

I’ve been advised that it may take as long as a month to record the ticket in the payment system.

Sadly, I’m not counting on the system to forget about it.

Even though I have a REAL ID.

Wednesday is a Fine Day

For people at Ontario International Airport and other airports throughout the United States, May 7 is REAL ID Sort of Enforcement Day.

For people on certain sides of streets in Ontario, California, today is another type of enforcement day.

For months, we have been told that if your car is parked on the street during street sweeping day, enforcement and fines will begin during the first full week of May.

But will the city truly enforce it?

Infrastructure!

Ontario’s Measure Q sales tax increase is funding infrastructure.

““This is a big measure for us,” he continues. “It’s going to bring in anywhere between 65 and 95 million a year in extra funding for our community.” The majority of that is going to be used for capital improvement projects like infrastructure, and so we’re really trying to make sure that our strategy for Measure Q means being transparent in where residents can see the money in their community.””

I’m Shaky

Ever since I started working from home in March 2020 (while I was still at IDEMIA), I’ve gotten used to having work-related brainstorms at 3:30 am.

So it’s Sunday at 3:30 am and I had a brilliant idea for a Wednesday Bredemarket post.

While drafting that post on my phone, I discovered an UTM-related issue in Friday’s Bredemarket post.

I couldn’t fix it on my phone, so I got up to go to the computer.

Then the house shook and a nearby car alarm went off.

Earthquake preliminary reading, Ontario, California, Sunday, October 6, 2024, 3:51 am PDT.

We’ve had a lot of earthquakes in the 3-4 range lately.

As long as they stay small, I’m fine.

Now back to my brilliant idea…

Various 1950s Chevys

Various 1950s Chevys at the Route 66 Cruisin’ Reunion on Saturday, September 21, 2024. The original Instagram reel is here.

And if your Inland Empire business needs help with B2B written content, find out how Bredemarket can drive content results.

Route 66 Cruisin’ Reunion.