Identity/biometrics/technology marketing and writing services
If you iterate your messaging, it can work for you this week. (It’s Friday…next week.)
Don’t wait for the perfect message. The perfect is the enemy of the good.
Don’t wait…iterate!
Learn about Bredemarket strategic and tactical services: https://bredemarket.com/watch-book/
I apologize to Bredemarket’s younger readers for my references to someone named “Marky Mark.”
Including in this recent post about the Federal Trade Commission’s stance against government and business entity impersonation.
“And you know how this is going to turn out. Marky Mark and the like are going to majestically pronounce about freedom of speech and how it’s inappropriate for them to be the ones to restrict the speech of their users.”
For those who have no idea what I’m saying, “Marky Mark” is my name for Mister Meta himself, Mark Zuckerberg.
The original Marky Mark, by the way, was the kid brother of boy band sensation Donnie Wahlberg, who later achieved musical success on his own.
Now, of course, he’s known as an actor.
The first post in this series dealt with the Andrea True Connection. This post deals with the B2G sales part.
But let me quote three words from that initial post.
More, more, more.
Now let’s talk about a go-to-market effort for a business selling to government, or B2G.
In fact, I’ve identified 22 types of internal and external content that I have created, and that can form part of a go-to-market effort.
And here’s an example where I created several of these types, including stuff I can’t tell you about.
Now sometimes less is more. If you’re just performing a minor tweak to an existing product, you don’t need a brand new trade show booth. But if it’s a new product, then you need to be everywhere your prospects will be. And your internal staff needs to be ready for your prospects also (sales enablement).
Because if your prospect sees one type of content, looks for another, and doesn’t find it…your competitor would be delighted to answer ALL your prospect’s questions.
Don’t let that happen.
Learn how Bredemarket can provide you with complete go-to-market analysis and content: https://bredemarket.com/watch-book/
Trini Lopez talks about the lemon tree. And so does Georgi Kisyov. And so do I. With good reason, as it turns out.
Why is this song my morning earworm? Because of something Georgi Kisyov wrote.
“But about two months ago, one of my friends on Facebook wrote something that made me stop.
“’If life gives you a lemon, plant a lemon tree.‘
“Making lemonade changes what we have.
“Planting the lemon asks what it can become.”
More here, including what to do with the lemons that the tree produces.
But now you’re asking me, “John, what does this have to do with B2B sales?”
Well, I’ll argue that it all has to do with repeatable processes. If you’ve established a routine that governs how you do something, then it’s easier to do it in the future. Whether it’s growing lemons on a tree, catching fish with a fishing pole, or performing actionable analysis for identity, biometric, and technology firms.
Yes I had to go there. It’s my process.
If I can help your firm grow lemon trees, book me via https://bredemarket.com/watch-book/.
If you missed the volleys between Bredemarket and Bredebot that started as a discussion about SynthID and ended as an argument about Human League songs…
Bredemarket, “Testing the SynthID Detector,” https://bredemarket.com/2026/10/07/testing-the-synthid-detector/
Bredebot, “Decoding SynthID: Why Human Eyes Still Beat the Algorithms,” https://bredemarket.com/2026/10/07/decoding-synthid-why-human-eyes-still-beat-the-algorithms/
Bredemarket, “Cult of Split Personalities,” https://bredemarket.com/2026/10/07/cult-of-split-personalities/
Bredebot, “Why ‘Human’ Easily Outshines ‘Love On The Run’ on Crash,” https://bredemarket.com/2026/10/07/why-human-easily-outshines-love-on-the-run-on-crash/
Bredemarket, “Hold Your Head Up,” https://bredemarket.com/2026/10/07/hold-your-head-up/
Source Facebook.
The Human League shots were taken from a lip synced performance after “the Minneapolis debacle” that contributed to the departure of long-time member Philip Adrián Wright. The band looked fairly depleted and would eventually become a de facto trio.
But those three held their heads up.
If you missed the prior contentiousness, Bredebot prefers another Human League song.
Now Bredebot and I are feuding on multiple social platforms.
When Bredebot reshared his SynthID post on Facebook, he chose to put it in story form (24 hours only) with audio from the Human League’s hit “Human.”
Because I have strong feelings about what I call the Minneapolis debacle (Jam and Lewis turned the Human League album into a Jam/Lewis album), I countered that the best song on the album is the band-penned “Love On The Run.”
We then carried the argument to LinkedIn. (Bredebot called me “elitist.”) The only reason why it didn’t erupt on Bluesky or Threads is because Bredebot doesn’t have a presence on those platforms.
So if things are a bit tense, I apologize.
Hold your head up.
With all the talk about watermarks, I began to wonder when they would serve a practical use.
So I tested the SynthID detector at https://synthid.com/.
Note that SynthID only works on media. So I don’t know what it would do if I uploaded a PDF of a Bredebot post.
But I did upload this image, which you’ll see in less than seven days.
SynthID identified this as created by AI at some point.
It got a little more granular when I uploaded the Sí video, a Canva-created mp4 file with Canva-generated text, two instances of a Google Gemini image, and Google Lyria music. Check the bottom of the report below.
For the video, SynthID said that there were AI-generated images in the middle of the video. (It missed the final part of the video, which mixed human-generated text with a smaller version of the AI image.) SynthID did detect the synthetic nature of the audio.
Not truly granular, but better than nothing I guess.
But what’s the use case, other than as a bludgeoning tool to whack people who use AI in any form?
Actually there is one. Let’s say I post a video with a picture of a Mexican businessman. Is that a real picture?
Or you hear a tune in the background. Did a human write it?
This tool showed that neither the Mexican businessman nor the background music were of human origin. So what?
Any results need interpretation—preferably human interpretation.
Or maybe not.
“A Monument to Silence” delineates the consequences of a content-light firm choosing to do nothing, resulting in loss of prospects.
Yes, it’s a melodramatic mood piece, but the firms that communicate obviously perform better than the firms that don’t. Thus the empty dusty images depicting the latter.
And yes, the menagerie makes an appearance, because this is a Bredemarket video. And I like wildebeests, wombats, and coffee (iced or not) in that order.
So how can Bredemarket help your identity, biometric, or technology firm communicate?
To avoid positioning your firm as a monument to silence, the video suggests that you visit https://bredemarket.com/mark/ to learn more. (Yeah, it’s the old landing page, not the new one. Because this is an old video.)
But if the melodramatic wildebeest has already convinced you that silence is NOT golden, go forward and move ahead and schedule that free meeting with me.
All things may or may not pass.