Expect heavy large business lobbying against this proposed ballot measure in Upland. Because if they have to pay a debilitating $865 in fees, they’ll shutter their business and join Elon and Chevron in Texas.
“Under the existing system, each $20,000 a business makes is taxed in $54 increments. Businesses reach the $864 cap when they have roughly $320,000 in gross sales….
“If approved by voters, the Nov. 5 measure would mean businesses would pay $50 for every $100,000 they generate in revenue….Meanwhile, the measure would increase the cap on business license taxes to $29,500.”
For the record, Bredemarket is based in Ontario, and I’m glad I’m not subject to Upland’s current licensing fees.
You’ve probably noticed that I’ve created a lot of Bredemarket videos lately.
My longer ones last a minute. That’s the length of a video I haven’t shared in the Bredemarket blog (it’s on Instagram) summarizing my client work over the last four years. My early July identity and Inland Empire reels are almost a minute long.
Researchers in Canada surveyed 2,000 participants and studied the brain activity of 112 others using electroencephalograms (EEGs). Microsoft found that since the year 2000 (or about when the mobile revolution began) the average attention span dropped from 12 seconds to eight seconds.
As many noted, a goldfish’s attention span is 9 seconds.
Some argue that the 8 second attention span is not universal and varies according to the task. For example, a 21 minute attention span has been recorded for drivers. If drivers had an 8 second attention span, we would probably all be dead by now.
But watching a video is not a life-or-death situation. Viewers will happily jump away if there’s no reason to watch.
So I have my challenge.
Ironically, I learned about the 8 second rule while watching a LinkedIn Learning course about the 3 minute rule. I haven’t finished the course yet, so I haven’t yet learned how to string someone along for 22.5 8-second segments.
I wanted to share the latter on NextDoor, but that service wouldn’t accept the video.
Thinking the 45 second length was the issue, I decided to create a 15 second version of the Inland Empire video…and a 15 second version of the (50 second) identity/biometrics video while I was at it.
For those of you who would like to”a nice surprise…every once in a while.”
Identity/biometric.
Inland Empire.
By the way, I’m considering creating a new Inland Empire video…with an agricultural theme. (Fruits, not cows.)
A person in Upland, California posted this on the local NextDoor. While anecdotal and not statistical, in this case the geolocation capabilities of a device (in this case AirPods) identified someone in possession of a stolen vehicle.
Although Bredemarket is a small business, I’m not doing anything for Small Business Saturday.
Why not? Because Bredemarket is a B2B business and not a B2C business, most if not all of my clients have been closed since Wednesday afternoon enjoying the U.S. Thanksgiving holiday.
Breakfast.
So I’m celebrating a mostly non-business Saturday. Instead of filming Bredemarket content, I enjoyed a not-so-nutritious breakfast (skipping Starbucks AND Del Taco) and bought TWO birthday cards for my wife. (At 50¢ each, that’s an entire dollar!)
Last Saturday I hoped to gain inspiration so that I could shoot a video or capture an image to promote Bredemarket’s technology writing services—namely, writing blog posts, case studies, white papers, or other content to empower technology firms.
By mid-morning, with no inspiration, I captured a technology image of…something.
Chaffey High School, Ontario, California, November 11, 2023.
As I confessed in my “behind the scenes” video that day, I have no idea what this thing is, or whether this is used for water, gas, or something else entirely.
Chaffey High School, Ontario, California, November 11, 2023.
Why I did not know
And do you want to know WHY I couldn’t describe what I saw?
Because I failed to get a collaborator to work with me.
If an appropriate person from Chaffey High School presented themselves to me, they could have described:
Why this technology was necessary.
How the technology worked.
What the technology was.
You’ll notice that I asked the “why” question BEFORE I asked the “how” and “what” questions. Because “why” is most important. If a student or staff member sees this thing on the Chaffey campus, they naturally want to know why it’s there. They don’t really care if it pumps 100 liters of whatever per second.
How I can produce the right words for your technology firm
And that’s how I will work with YOUR technology firm when Bredemarket creates content. We work TOGETHER to create the content you need.
Do you need to create content that converts prospects for your technology product/service and drives content results?
If you’re familiar with Bredemarket’s “six questions your content creator should ask you”…I came up with a seventh question because I feared the six questions were not enough, and I wanted to provide you with better confidence that Bredemarket-authored content will achieve your goals.
To no one’s surprise, I’ll tell you WHY and HOW I added a seventh question.
If you want to skip to the meat, go to the WHAT section where you can download the new e-book.
Why?
Early Sunday morning I wrote something on LinkedIn and Facebook that dealt with three “e” words: entertainment, emotion, and engagement, and how the first and second words affect the third. The content was very long, and I don’t know if the content itself was engaging. But I figured that this wasn’t the end of the story:
I know THIS content won’t receive 250 engagements, and certainly won’t receive 25,000 impressions, but maybe I can repurpose the thoughts in some future content. (#Repurposing is good.)
Rather than delving into my content with over 25,000 impressions but less than 250 engagements, and rather than delving into the social media group I discussed, and rather than delving into the Four Tops and the Sons of the Pioneers (not as a single supergroup), I decided that I needed to delve into a single word: indifference, and how to prevent content indifference.
Because if your prospects are indifferent to your content, nothing else matters. And indifference saddens me.
The first questions in the Bredemarket Kickoff Guide, BmtKickoffGuide-20231022a. No, you can’t have the guide; it’s proprietary.
I decided that I needed to update my process, as well as that e-book, and add a seventh question, “Emotions?”
What?
For those who have raced ahead to this section, Bredemarket has a new downloadable e-book (revised from an earlier version) entitled “Seven Questions Your Content Creator Should Ask You.” It includes a new page, “Emotions,” as well as minor revisions to the other pages. You can download it below.
Bredemarket 