Identity/biometrics/technology marketing and writing services
I thought I knew the difference between persons and non-person entities (NPEs), and then the Innu Nation does this:
With its thunderous rapids carving through a wild boreal forest in Quebec’s Côte-Nord region, the Magpie River is well known to white water rafters from around the globe. What these travelers may not know is that the Magpie recently became the first river in Canada to be granted legal personhood.
I didn’t write this. Google Gemini wrote this. (And created the image.)
“In essence, identity is the foundation upon which security is built. A strong, well-managed identity infrastructure is essential for protecting digital assets and preventing unauthorized access. By understanding the overlaps between identity and security, organizations can implement robust security measures that safeguard both their digital assets and the privacy of their users.”
So now take a moment and think about security WITHOUT identity.
And shudder.
Thinking about “de plane” used in the Fantasy Island television series (image CC BY-SA 3.0) makes me think about travel. Mr. Roarke’s and Tattoo’s guests didn’t have to worry about identifying themselves to disembark from the plane and enter the island. But WE certainly do…and different countries and entities need to adopt standards to facilitate this.
I’ve previously observed that standards often don’t emerge, like Athena, from ivory towers. They emerge when a very powerful entity or person (for example, Microsoft or Taylor Swift) says that THIS is the standard, and waits for the world to comply.
Of course, there can be issues when MULTIPLE powerful entities or people try to champion competing standards.
But what if powerful entities band together?
SITA, the global leader in air transport technology, and IDEMIA Public Security, a world leader in digital technologies, biometrics, and security have announced a collaboration to advance interoperability, trust, and data security through a globally recognized Digital Travel Ecosystem.
Add Indico to the partnership, and perhaps the parties may be on to something.
The goal is to create “an open, secure, and interoperable framework that ensures a travelers’ digital identity is trusted globally, without the need for direct integrations between issuers and verifiers.” It is intentionally decentralized, giving the traveler control over their identity.
Perhaps it’s a fantasy to think that others will buy in. Will they?
Or will they instead select Taylor’s version?
Well, it took long enough.
In part because when I first tried to get a mobile driver’s license (mDL), I used my OLD physical driver’s license AFTER I had renewed my driver’s license online (but before I received the new physical license). Data mismatch. Rejected.
And in part because I kept on forgetting to perform the additional steps to confirm my identity.
And in part because I didn’t truly NEED the mDL—I haven’t flown anywhere since April 2023, and for some strange reason no vendor of age-controlled products has insisted on carding me.
But I now have a California mDL. After talking about mDLs for years as a former IDEMIA employee.
I’ve previously espoused the benefits of mDLs. For example, when a retailer DOES check my age before I buy a beer, the retailer doesn’t learn my address or my (claimed) height and weight. The retailer only needs to confirm that I am old enough to buy a beer.
Oddly enough, I had to block out certain information on my displayed mDL in the image above. Because MY privacy requirements obviously don’t conform to California’s privacy requirements.
From thecybersecurityhub on Instagram.
Happy Halloween. Scary?
The Cyber Security Hub credits VicariusLtd.
Bredemarket helps identity/biometric firms.
Don’t miss the boat.
Augment your team with Bredemarket.
The ID4Africa 2025 AGM will be held on 20-23 May 2025 at the Ethiopian Skylight Hotel in Addis Ababa, Ethiopia.
Digital Identity at Scale: Prioritizing Use, Accelerating Impact
More information: https://mailchi.mp/id4africa.com/campaign_20241023en?e=044d42cd9e
Do you believe in intentional ignorance, stupidity, and idiocy?
Let me put it another way:
Do you believe in the “death of passwords”?
The rationale behind the decades-long death of passwords movement is that passwords do not provide 99.99999% security, therefore NO ONE should EVER EVER EVER use a password, or ANY other form of knowledge (PIN, first pet, what a traffic light looks like, college GPA, favorite RGB value).
I have a different view.
Knowledge CAN be part of a robust multi-factor identity verification or authentication solution.
Just like biometrics CAN be part of a robust multi-factor identity verification or authentication solution. Oh, you think biometrics should be the SOLE (geddit?) factor? I hate to break this to you, but biometrics do not provide 99.99999% security either.
And for the simpler use cases (such as garage sale money boxes), knowledge-based authentication such as a combination lock is a viable security system.
Don’t rely on passwords alone…
…but don’t completely ban them either. Knowledge ain’t dead.
Because advocating for the death of the password is as stupid as advocating for the death of the bicycle.
(Executioner image CC BY-SA 3.0)
Not enough attention is paid to the critical importance of zip codes for U.S. tech product marketing job applicants. Identity experts know that geolocation can serve as one of the five factors of authentication. But geolocation (via zip code) can also serve as a factor of disqualification.
This video doesn’t directly have to do with Bredemarket—my clients ARE remote-friendly—but since it involves my status as a biometric product marketing expert I thought I’d share it here.
For more detail, see my LinkedIn post from earlier this morning.
Bredemarket