Pourquoi Bredemarket ne propose-t-il pas ses services dans d’autres langues que l’anglais ?

Il y a deux semaines, Bredemarket a reçu une demande de réunion entièrement rédigée en français. J’ai dû la faire traduire pour comprendre la demande. J’ai trouvé le site web de son entreprise, lui aussi entièrement en français. Je ne savais pas trop comment aider cette personne, mais j’ai maintenu la réunion pour voir ce qui se passerait. Au cas où, j’ai utilisé Google Traduction pour préparer un message du type « Je ne parle ni n’écris en français ».

Et j’en ai eu besoin.

Le prospect a rejoint l’appel, ne parlant que français et incapable de comprendre mon anglais. J’ai finalement dû partager mon écran avec mon message traduit, et là, il est resté muet. J’avais oublié comment dire « au revoir » lors d’un appel professionnel en français, alors j’ai raccroché.

« Mais John », me direz-vous, « pourquoi ne pas écrire en anglais et traduire ensuite ? Tu pourrais gagner des fortunes comme ça ! » Cet article de blog devrait vous démontrer les inconvénients de cette approche. Quand les mots sont essentiels, il vous faut un rédacteur qui maîtrise les subtilités du français des affaires. Pas un texte traduit automatiquement. (« Une tonne d’euros ??? »)

The paragraphs above were “written” by Google Translate. Here’s what I sent to it:

Two weeks ago, Bredemarket received a meeting request written entirely in French. I had to run it through a translator just to see what the person was requesting. I found his company’s website, which was again written entirely in French. I wasn’t sure how I could help this person, but I kept the meeting anyway to see what would happen. Just in case I needed it, I used Google Translate to prepare a “I don’t speak or write in French” message.

Turns out I needed it.

The prospect joined the call, speaking only French and unable to comprehend my English. I finally had to share my screen with my translated “I don’t speak or write in French” message, at which point he said nothing. I had forgotten the proper way to say “good bye” on a French business call, so I just hung up.

“But John,” you’re saying, “why don’t you write in English and just translate it to French? You can make a ton of Euros that way!” This blog post should demonstrate the drawbacks of this approach. When words are critical, you need a writer who understands the nuances of business French. Not some text translated by a bot. (“Ton of Euros???”)

Bredemarket Essentials November 2025

If I had to choose three videos that represented today’s Bredemarket, I would choose the three listed below:

  • Landscape.
  • The Seven Questions I Ask.
  • Bredemarket: Services, Process, and Pricing.

I placed all three in this YouTube playlist.

I’ve shared all three as an Instagram story (which will probably have expired when you see this).

And I’m sharing them again below.

Landscape.
The Seven Questions I Ask.
Bredemarket: Services, Process, and Pricing.

Those are good essentials.

If you want to know more, visit https://bredemarket.com/mark/ and book a free meeting with me.

Bredemarket Services (2511b)

This video talks about Bredemarket’s services.

Just the services.

Bredemarket Services.

If you also want to find out who I (John E. Bredehoft) am, the process Bredemarket uses, and Bredemarket’s pricing, see my previous (longer) video from 10 days ago, “Introduction to Bredemarket: Services, Process, and Pricing (2511a).”

And if you want to discuss my services with me, visit https://bredemarket.com/mark/ and book a free meeting.

Introduction to Bredemarket: Services, Process, and Pricing (2511a)

Here’s a new video that lets you know about Bredemarket: who I (John E. Bredehoft) am, what services Bredemarket provides, the process Bredemarket uses, and Bredemarket’s pricing.

Bredemarket: Services, Process, and Pricing.

But why…why did I create it?

Stealing from James Tuckerman

So I was reading my emails one day, and I saw how James Tuckerman created a video to introduce himself to prospects. This allowed Tuckerman, based in Australia, to introduce himself to prospects around the world without having to wake up in the middle of the night.

Now Bredemarket doesn’t do business outside the United States (with one exception), but I could certainly use an introduction video.

Wait…I already did that

Then I remembered that I already had several “talkies” from the time when I branded myself as a “CPA”—a content, proposal, analysis expert.

And one of the talkies covered a lot of ground, even pricing.

But it was long, it dragged at times, it was incomplete, and it lacked a couple of my recent branding changes.

You go back, Jack, do it again

So here’s my first cut at a new introduction video. 

  • It’s not a “talkie,” since I wanted to keep it below 90 seconds. 
  • And I may play with different edits. 

But for now, this is my introduction video. Enjoy.

Bredemarket: Services, Process, and Pricing

Here’s the video.

Bredemarket: Services, Process, and Pricing.

And if you want to discuss my services with me, visit https://bredemarket.com/mark/ and book a free meeting.

Why You Need a Go-to-Market Process

Technology product marketers know that you don’t just throw together a go-to-market plan in three days. You need to plan all the external content—and all the internal content—that you use for your go-to-market effort.

Usually you create a checklist of what you need. Or better still, a go-to-market processs that defines the internal and external collateral you need for different tiers of releases. For example, a Tier 1 go-to-market effort may warrant a press release, but a Tier 3 effort may not.

In the best case scenario, the product marketer is able to coordinate the necesary content so that all external stakeholders (prospects, customers, others) and internal stakeholders (sales, customer success, others) have all the information they need, at the right time.

In the worst case scenario, some content is shared before other necessary parts of the content are ready.

Google Gemini.

For example, it’s conceivable that a company may host a public webinar about its product…even though the company website has absolutely no information about the product for prospects who want to know more. Yes, this can happen.

Google Gemini.

If you need help with go-to-market strategy, Bredemarket has done this before and can discuss your needs with you.

Caught!

I was having fun creating videos based upon the controversial third verse of The Star Spangled Banner, but I decided to get back to business.

And the business is that, as the Innocence Project knows all too well, algorithms can be better than humans at identifying faces.

Grok.

But the silly videos are only what I do for fun.

What I do for business is help identity, biometrics, and technology companies explain how their solutions benefit society.

Can Bredemarket help YOUR firm come up with the right words, via compelling content creation?

  • Blog posts. Among other projects, I’ve authored a multi-month blog series to attract business to a client. 
  • Case studies and testimonials. Among other projects, I’ve written a dozen case studies to justify a firm’s capabilities to its projects. 
  • LinkedIn articles and posts. The multi-month blog series was designed for repurposing as LinkedIn articles. 
  • White papers. My white papers have made the case for the superiority of my clients’ products and services.

Set up a free meeting to talk to Bredemarket about your marketing and writing needs.

Bredemarket’s Identity / Biometric / Technology Marketing Leader Client-Grabber

James Tuckerman sent me an email with the phrase “rapid-fire client grabbers.” So I’ll try my rapid-fire client grabber to provide YOU with rapid-fire client grabbers. Although perhaps I, and you, shouldn’t literally GRAB the clients.

If you are a marketing leader with an identity, biometric, or technology firm:

  • You need content that resonates with your prospects.
  • Do you need help generating that content?
  • Help who will ask the essential questions, then work with you to create your web page text, data sheets, LinkedIn articles, case studies, white papers, or whatever content you need?

Talk to me. Set up a free meeting.

About those questions…

I ask, then I act.

The Seven Questions I Ask

Identity, biometric, and technology marketing leaders:

This 59 second video dives into my process.

Before Bredemarket writes a word of text for my clients, I ask seven questions. 

See the video “The Seven Questions I Ask.”

The Seven Questions I Ask.

Let’s talk. Book a free meeting. https://bredemarket.com/mark/