content marketing – Page 18

Bredemarket’s CPA Short Talkie

If you only have 20 seconds, not 3 minutes and 40 seconds. (But you don’t get the pricing.)

Book a meeting here at bredemarket.com/cpa.

Bredemarket’s CPA Short Talkie, the OP version.

Introduction Goes Here

(Imagen 3)

Proposal professionals are familiar with this question: do you write the executive summary first, or last?

I recently struggled with this, but in a non-proposal project—specifically, for an online article I was writing for a Bredemarket client. I had already asked my seven questions, so I had a high-level idea of the points I wanted to make. But I intentionally started writing the rest of the online article, and put some filler text at the beginning:

“*** Introduction Goes Here”

Those who have worked with me on content, proposal, and analysis projects know how much I love my three asterisks, and other things to flag incomplete text.

But why did I delay writing the introduction to the end? Because of one important difference between proposals and online articles.

When an entity receives a proposal, the content is analyzed internally by few who HAVE to read it. The humans and non-person entities (proposal evaluation software) are required to analyze sections of the proposal, or perhaps even the whole thing.
When an entity receives an online article, the content is analyzed externally by many who DON’T have to read it. The humans and non-person entities (Google, Bing, etc.) may start reading at the beginning, and if they don’t like the article, they quit reading right there. (Proposal evaluators don’t have that luxury.)

Because of this, the opening words of an article can be very important. And the right words need to be there.

So I saved that writing exercise for later.

Process

Luna Marketing Services asked us on Instagram when we last went over our current processes.

My answer: January 18, 2024.

The illustration shows just one part of one of my processes. I don’t share the rest of this particular process, but it governs creation of most of my “CPA” materials.

In fact, I am about to start a short writing project for one of my clients, and I will start by asking these seven questions.

But not in Word. In the client’s Jira.

Don’t forget that processes require flexibility. Don’t complete processes for the sake of completing processes.

Untitled

Untitled (the OP version).

Bredemarket’s Three (So Far) Industry Pillar Pages

Since I started creating (sort of) pillar pages in April 2022, I’ve built more, including three devoted to particular industries.

Educational Identity, https://bredemarket.com/educational-identity/
Financial Identity, https://bredemarket.com/financial-identity/
Health (both identity and technology), https://bredemarket.com/health/

Bredemarket’s CPA Talkie

For once I’m TALKING about Bredemarket’s “CPA.”

Book a meeting here at bredemarket.com/cpa.

Bredemarket’s CPA Talkie.

An Eventful Monday

Now that I’ve formally scheduled the release of my talkie—it’s even an “event” on Facebook—I may as well provide a description of what my talkie contains.

First, the video is 3 minutes and 40 seconds long, which for me is long. And why you won’t see it on Bluesky or Instagram. But you will see it here; it’s already scheduled.
Oh, and I talk. The video alternates between shots of me at Bredemarket world headquarters and shots of textual/image descriptions incorporating Canva’s finest AI-generated music. If you’ve seen my other videos you know the…um…score.
I start by introducing the subject of “marketing and writing services” and identifying MY hungry people (target audience).
Then I explain, in detail, what Bredemarket’s “CPA” services are NOT…and what they ARE.
I briefly touch on the questions I ask my clients. If you’ve read Bredemarket’s “Seven Questions Your Content Creator Will Ask You,” you’re already familiar with these questions.
Then I do something that some sales professionals would NEVER do—reveal my pricing up front.
Finally, my call to action is for interested prospects to book a meeting with me on my CPA page. If you don’t already have the link to that page, you’ll get it on Monday.