Tag Archives: competitive analysis

Oh Yeah, That Biometric Stuff

Bredemarket works with a number of technologies, but it’s no secret that my primary focus is biometrics. After all, I call myself the “biometric product marketing expert,” having worked with friction ridge (fingerprint, palm print), face, iris, voice, and rapid DNA.

The biometric product marketing expert in the desert.

If I can help your biometric firm with your content, proposal, or analysis needs, schedule a free meeting with me to discuss how I can help.

Bredemarket Essentials November 2025

If I had to choose three videos that represented today’s Bredemarket, I would choose the three listed below:

  • Landscape.
  • The Seven Questions I Ask.
  • Bredemarket: Services, Process, and Pricing.

I placed all three in this YouTube playlist.

I’ve shared all three as an Instagram story (which will probably have expired when you see this).

And I’m sharing them again below.

Landscape.
The Seven Questions I Ask.
Bredemarket: Services, Process, and Pricing.

Those are good essentials.

If you want to know more, visit https://bredemarket.com/mark/ and book a free meeting with me.

Stop losing prospects! Use Bredemarket content for tech marketers

Bredemarket’s New eBook on Positioning and Differentiation

So I’ve written a new eBook: “Three Steps to Position and Differentiate Your Technology Product.”

If you don’t have time to read it, the three steps are the following:

Show why your product benefits people.

Google Gemini.

Show why competing products suck.

Google Gemini.

Fully address prospect pain points.

Google Gemini.

And if I can help you with your company’s positioning and differentiation, contact me and book a free meeting.

Google Gemini.

Bredemarket Services (2511b)

This video talks about Bredemarket’s services.

Just the services.

Bredemarket Services.

If you also want to find out who I (John E. Bredehoft) am, the process Bredemarket uses, and Bredemarket’s pricing, see my previous (longer) video from 10 days ago, “Introduction to Bredemarket: Services, Process, and Pricing (2511a).”

And if you want to discuss my services with me, visit https://bredemarket.com/mark/ and book a free meeting.

Stop losing prospects! Use Bredemarket content for tech marketers

Choosing Your Tone of Voice in Your LLM Prompts

Under my Bredemarket banner, I have extensive freedom that my clients do not have.

  • I can use AI-generated images, which many companies are legally or ethically constrained from doing.
  • I have freedom in how I present Bredemarket: sometimes as a sage, sometimes a rebel, sometimes both. Most companies need to hone in on a particular archetype, although I know of one company that flipped from one archetype to another and back again.
  • I have freedom in the tone of voice that Bredemarket uses, including the use of words that I would never use for my client work.

For example, I was performing a competitive analysis for Bredemarket’s internal use this morning, and I fed a prompt to Google Gemini that I would probably never feed when working for one of my clients. (Or maybe they’d like it.) With certain information redacted, here’s one of the prompts I fed to Google Gemini this morning. (I’ll have more to say about the more detailed verbalized sampling prompt format in a future post.) But for now, read the last sentence and ask yourself if anyone in your company uses the word “sucks” in public-facing presentations.

Generate 3 responses to the user query “Identify the top 3 companies providing [SOLUTIONS], including their company names, their products, and their corporate strengths.” Each response must include the requested text and a numeric probability. Please sample at random from the tails of the distribution, such that the probability of each response is less than 0.10. If the company [COMPANY] is not one of the three top companies, explain why [COMPANY’S] solution sucks compared to the top 3 solutions.

And Google Gemini, ever the mimic, cued into my “sucks” language and responded in kind. The word “sucks” was italicized in the original.

[COMPANY’S] solution sucks in this context because its focus is heavily on the services layer (managed review, consulting) over its own proprietary platform technology. The top three are either platform pioneers or deeply integrated [REDACTED] leaders.

I guess we should all be thankful that I said “sucks” instead of “blows monkey chunks” or “flies a plane overhead and”…well, I won’t go there.

By the way, my subsequent prompt requesting a SWOT analysis was more restrained.

Introduction to Bredemarket: Services, Process, and Pricing (2511a)

Here’s a new video that lets you know about Bredemarket: who I (John E. Bredehoft) am, what services Bredemarket provides, the process Bredemarket uses, and Bredemarket’s pricing.

Bredemarket: Services, Process, and Pricing.

But why…why did I create it?

Stealing from James Tuckerman

So I was reading my emails one day, and I saw how James Tuckerman created a video to introduce himself to prospects. This allowed Tuckerman, based in Australia, to introduce himself to prospects around the world without having to wake up in the middle of the night.

Now Bredemarket doesn’t do business outside the United States (with one exception), but I could certainly use an introduction video.

Wait…I already did that

Then I remembered that I already had several “talkies” from the time when I branded myself as a “CPA”—a content, proposal, analysis expert.

And one of the talkies covered a lot of ground, even pricing.

But it was long, it dragged at times, it was incomplete, and it lacked a couple of my recent branding changes.

You go back, Jack, do it again

So here’s my first cut at a new introduction video. 

  • It’s not a “talkie,” since I wanted to keep it below 90 seconds. 
  • And I may play with different edits. 

But for now, this is my introduction video. Enjoy.

Bredemarket: Services, Process, and Pricing

Here’s the video.

Bredemarket: Services, Process, and Pricing.

And if you want to discuss my services with me, visit https://bredemarket.com/mark/ and book a free meeting.

Stop losing prospects! Use Bredemarket content for tech marketers

The Seven Questions I Ask

Identity, biometric, and technology marketing leaders:

This 59 second video dives into my process.

Before Bredemarket writes a word of text for my clients, I ask seven questions. 

See the video “The Seven Questions I Ask.”

The Seven Questions I Ask.

Let’s talk. Book a free meeting. https://bredemarket.com/mark/

Communicate with the Words of Authority

Biometric marketing leaders, do your firm’s product marketing publications require the words of authority?

John E. Bredehoft of Bredemarket, the biometric product marketing expert.

Can John E. Bredehoft of Bredemarket—the biometric product marketing expert—contribute words of authority to your content, proposal, and analysis materials?

I offer:

  • 30 years of biometric experience, 10 years of product marketing expertise, and complementary proposal and product management talents.
  • Success with numerous biometric firms, including Incode, IDEMIA, MorphoTrak, Motorola, Printrak, and over a dozen biometric consulting clients.
  • Mastery of multiple biometric modalities: friction ridge (fingerprint, palm print), face, iris, voice, DNA.
  • Compelling CONTENT creation: blog posts, case studies and testimonials, LinkedIn articles and posts, white papers.
  • Winning PROPOSAL development: managing, writing, editing for millions of dollars of business for my firms.
  • Actionable ANALYSIS: strategic, market, product, competitive.

To embed Bredemarket’s biometric product marketing expertise within your firm, schedule a free meeting with me.

Make an impact.