If you can use my services in any of these areas, book a free 30 minute content needs assessment and talk to Bredemarket. https://bredemarket.com/mark/
Odd, I thought. Not sure why a fingerprint device company would write stuff like this:
“AI Agent based automation could be the key to overcoming the bottlenecks in content creation and distribution. As a CEO, I am constantly seeking ways to optimize our operations, and this seemed like a promising avenue. The idea of automating content amplification intrigued me, especially considering the potential time savings and efficiency gains.”
Then I saw the author: “MIA.” (All caps.)
“MIA is CloudApper’s sales and solutions assistant, designed to help professionals and business leaders explore the future of workforce technology. MIA shares insights from real-world conversations with customers and CloudApper experts-bridging the gap between AI innovation and practical enterprise solutions.”
I subsequently discovered that CloudApper was co-founded by the same person who co-founded M2SYS.
So apparently CloudApper is publishing its posts on the M2SYS website.
Which led me to question: is M2SYS still a biometric concern?
I checked news articles, and the most recent mentions of the company are from so-called research reports of dubious value. Here’s the blurb for a 2021 report.
“The Key Players of the Global AFIS Market are 3M Cogent, Inc. (U.S.), Safran Identity & Security (U.S.), NEC Corporation (Japan), M2SYS Technology (U.S.), Afix Technologies Inc (U.S.), Biometrics4ALL (U.S.), Fujitsu (Japan), Cross Match Technologies, Inc. (U.S.), HID Global Corporation (U.S.), M2SYS Technology (U.S.).”
“American Green’s new AGM Beverage Vendor is an age-restricted vending machine to dispense beer and spirits, powered by finger vein biometric technology from M2SYS.”
And the aforementioned M2SYS blog has not used the “biometric” tag since March 2023.
But hey…they sure do have a lot of blog content.
But is it relevant?
If your identity/biometric company needs RELEVANT blog content…contact me by visiting https://bredemarket.com/cpa/.
June 2025 is almost over, so I can evaluate my performance against my goal.
Did I focus? Somewhat, both in my professional and my personal life.
Did I achieve ubiquity? Nope. But the blog has enjoyed record impressions and visitors. And would have achieved more if I hadn’t run afoul of the search engine gatekeepers.
Did I improve Bredemarket’s “capabilities to serve you”? Yes.
“Is this part of a large multi-faceted campaign, like a go-to-market omnichannel effort?”
“Oh, no, nothing like that. Just a message related to the upcoming July 4 holiday.”
“OK. How about if we publish your message six months from now, in late December?”
Um…
I think we can do better than that.
Blogging gives you the perfect vehicle to respond to current events and immediate needs.
Provided you prepare beforehand by answering questions such as these:
Why is this important to the reader?
How will this help my business?
What exactly am I talking about?
Once you answer these and other questions, you can draft your blog post, review it, finalize it, and publish it. All within days…or within hours if it’s critically important.
I previously used this tumbleweed image (public domain) in a November post. At the time I had just emailed people at a number of companies, but discovered that three of the companies had ceased to exist.
I wonder how many emails would bounce if I sent a new email tomorrow.
Are you giving your prospects the silent treatment? This could have adverse consequences.
You are the CMO, marketing leader, or other leader at an identity, biometric, or technology firm.
You’ve made the decision to work with Bredemarket to create your content, proposal, or analysis.
You’ve gone to the https://bredemarket.com/cpa/ page and scheduled a “Free 30 minute content needs assessment” with me on my Calendly calendar. We will talk via Google Meet.
You’ve answered the preliminary questions I asked in the meeting request, including:
Did you just get a strange email and want to talk about it NOW?
Blogs help you do that.
But how quickly?
On June 3 I received a strange email at 9:20 pm and blogged about it before 11:10 pm. To date that quickie post has enjoyed over 300 impressions on WordPress alone, and reactions there and on LinkedIn. Pretty good for a post that took less than two hours of work, including research.
Your mileage may vary depending upon your organization.
If you’re a solopreneur like me, you can get a blog out in minutes in an emergency.
Bredemarket 