Tag Archives: blog

The Difference Between Busy and Too Busy

Regarding your hungry people (target audience), Kristina God wrote:

“You’re not annoying people when you tell them about your offer (behind the paywall), you’re reminding busy humans.”

As someone who sells to people who sell, I reflected on what Kristina said:

“Reading Kristina reminds me that there is a difference between BUSY and TOO BUSY.

“Prospects who are too busy won’t convert.

“Those who are busy may.”

And reminded myself that while “too busy” people aren’t hungry, “busy” people still need to stop to eat to fill that gaping hole in their stomachs.

And possibly in their content.

In space, you cannot wash away the rain.

Do YOU have a content black hole?

Let Bredemarket help you take the blindfolds off. We can work together to fill your content black hole with blogs, articles, case studies, white papers, and other written words that make your prospects stop and eat.

Get started here.

(All pictures Imagen 4)

On Communities

My written content usually targets a PRIMARY channel:

This content has a new target: my Substack “subscriber chat” https://open.substack.com/pub/johnebredehoft/chat

Because unlike the others, Substack subscriber chat is DESIGNED as a community.

A community that I’m not currently utilizing, but one that I should in the future.

By the way, if you want to read my Substack, visit https://substack.com/@johnebredehoft

CloudApper, Blogging Biometric Vendor?

There’s a biometric company that has been around for decades, and I recently received an email update about the latest post on its blog.

The title?

“How Automated Content Generation and Amplification Saves Marketing Hours.”

Odd, I thought. Not sure why a fingerprint device company would write stuff like this:

“AI Agent based automation could be the key to overcoming the bottlenecks in content creation and distribution. As a CEO, I am constantly seeking ways to optimize our operations, and this seemed like a promising avenue. The idea of automating content amplification intrigued me, especially considering the potential time savings and efficiency gains.”

Then I saw the author: “MIA.” (All caps.)

“MIA is CloudApper’s sales and solutions assistant, designed to help professionals and business leaders explore the future of workforce technology. MIA shares insights from real-world conversations with customers and CloudApper experts-bridging the gap between AI innovation and practical enterprise solutions.”

Curious, I started looking at the previous blog posts, all of which appeared to mention CloudApper, until I finally arrived at a post from May 20 that explicitly discussed biometric authentication.

But the post included a caveat:

“The M2SYS Blog was not involved in the creation of this content.”

The same caveat was present on an April 18 biometric post. And a post from April 1.

I subsequently discovered that CloudApper was co-founded by the same person who co-founded M2SYS.

So apparently CloudApper is publishing its posts on the M2SYS website.

Which led me to question: is M2SYS still a biometric concern?

I checked news articles, and the most recent mentions of the company are from so-called research reports of dubious value. Here’s the blurb for a 2021 report.

“The Key Players of the Global AFIS Market are 3M Cogent, Inc. (U.S.), Safran Identity & Security (U.S.), NEC Corporation (Japan), M2SYS Technology (U.S.), Afix Technologies Inc (U.S.), Biometrics4ALL (U.S.), Fujitsu (Japan), Cross Match Technologies, Inc. (U.S.), HID Global Corporation (U.S.), M2SYS Technology (U.S.).”

For those who don’t follow the biometric industry carefully, neither 3M Cogent nor Safran Identity & Security were involved in the global AFIS market in 2021. 3M and Safran sold their biometric holdings to Gemalto and Advent International, respectively. And Afix and Cross Match are no longer independent either…but I digress.

I did find a Biometric Update mention of M2SYS from 2019.

“American Green’s new AGM Beverage Vendor is an age-restricted vending machine to dispense beer and spirits, powered by finger vein biometric technology from M2SYS.”

And the aforementioned M2SYS blog has not used the “biometric” tag since March 2023.

But hey…they sure do have a lot of blog content.

But is it relevant?

If your identity/biometric company needs RELEVANT blog content…contact me by visiting https://bredemarket.com/cpa/.

CPA

Ubiquity Via Focus, The Recap

June 2025 is almost over, so I can evaluate my performance against my goal.

  • Did I focus? Somewhat, both in my professional and my personal life.
  • Did I achieve ubiquity? Nope. But the blog has enjoyed record impressions and visitors. And would have achieved more if I hadn’t run afoul of the search engine gatekeepers.
  • Did I improve Bredemarket’s “capabilities to serve you”? Yes.

So what is my goal for July? Stay tuned.

Ubiquity Via Focus.

Use Blogging For Timely Messaging

“Hey, I want to get a message out.”

“Is this part of a large multi-faceted campaign, like a go-to-market omnichannel effort?”

“Oh, no, nothing like that. Just a message related to the upcoming July 4 holiday.”

“OK. How about if we publish your message six months from now, in late December?”

Um…

I think we can do better than that. 

Blogging gives you the perfect vehicle to respond to current events and immediate needs.

Provided you prepare beforehand by answering questions such as these:

  • Why is this important to the reader?
  • How will this help my business?
  • What exactly am I talking about?

Once you answer these and other questions, you can draft your blog post, review it, finalize it, and publish it. All within days…or within hours if it’s critically important.

And if you don’t have the time to write it quickly, Bredemarket can help with my Bredemarket 400 Short Writing Service.

Unless you WANT to publish July 4 posts in winter.

Let’s talk: https://bredemarket.com/cpa/

CPA

(Imagen 4)

When The World Disappeared

I previously used this tumbleweed image (public domain) in a November post. At the time I had just emailed people at a number of companies, but discovered that three of the companies had ceased to exist.

I wonder how many emails would bounce if I sent a new email tomorrow.

Are you giving your prospects the silent treatment? This could have adverse consequences.

If you have blog or other content marketing needs, contact Bredemarket: https://bredemarket.com/cpa/

CPA
Bredemarket’s “CPA.”

Video version: https://www.instagram.com/reel/DLWOd1gxiMa/

How to Prepare for Your 30 Minute Meeting With Bredemarket

You are the CMO, marketing leader, or other leader at an identity, biometric, or technology firm.

You’ve made the decision to work with Bredemarket to create your content, proposal, or analysis.

You’ve gone to the https://bredemarket.com/cpa/ page and scheduled a “Free 30 minute content needs assessment” with me on my Calendly calendar. We will talk via Google Meet.

You’ve answered the preliminary questions I asked in the meeting request, including:

So…what now?

I will make it real simple. I will ask you a single simple question:

“Why?”

  • Why does your company exist, and why is it really great and why are your competitors terrible?
  • Same with your products and services. Why are they great and why are the competing ones terrible?
  • Or maybe the competitors and their products/services are great and YOURS are terrible. It’s a private call, and we can talk freely.

We have 30 minutes to chat, and at the end of that time you and I will jointly determine

  • Why we should (or should not) work together
  • How we should work together
  • What I will do, and what you will do

See you soon.

Blog Fast

Do you want to say something NOW?

Did you just get a strange email and want to talk about it NOW?

Blogs help you do that.

But how quickly?

On June 3 I received a strange email at 9:20 pm and blogged about it before 11:10 pm. To date that quickie post has enjoyed over 300 impressions on WordPress alone, and reactions there and on LinkedIn. Pretty good for a post that took less than two hours of work, including research.

Your mileage may vary depending upon your organization.

  • If you’re a solopreneur like me, you can get a blog out in minutes in an emergency.
  • If you’re a corporation it may take longer, but even if your process requires two drafts and approvals you can get something out within a week. Faster in an emergency.

Work with a blogger who provides both strategic and tactical experience to get your message out quickly.

Work with Bredemarket. Click below to set up a meeting.

CPA

Expanding My Generative AI Picture Prompts

I’m experimenting with more detailed prompts for generative AI.

If you haven’t noticed, I use a ton of AI-generated images in Bredemarket blog posts and social media posts. They primarily feature wildebeests, wombats, and iguanas, although sometimes they feature other things.

My prompts for these images are usually fairly short, no more than two sentences.

But when I saw some examples of prompts written by Danie Wylie—yes, the same Danie Wylie who wrote the Facebook post earlier this year at the https://m.facebook.com/story.php?story_fbid=pfbid0nvmhyuLpn3jwMv8K8sbK5EXfS4kcpjfWHicgj4BJhdFLMme87P5fvPSYf9CwjRH7l&id=100001380243595&mibextid=wwXIfr URL—then I realized that I could include a lot more detail in my own image prompts.

If you read Wylie’s Facebook post, or my own subsequent post at the https://bredemarket.com/2025/06/03/when-hivellm-pitches-an-anti-fraud-professional/ URL, then you know exactly what the picture depicts. 

Plus some other stuff buried in the details.

By the way, here is my prompt, which Google Gemini (Imagen 4) stored as “Eerie Scene: Sara’s Fake Bills.”

“Draw a realistic picture of a ghost-like woman wearing a t-shirt with the name “Sara.” She is holding out a large stack of dollar bills that is obviously fake because the picture on the bill is a picture of a clown with orange face makeup wearing a blue suit and a red tie. Next to Sara is a dead tree with a beehive hanging from it. Bees buzz around the beehive. A laptop with the word “HiveLLM” on the screen sits on the rocky ground beneath the tree. It is night time, and the full moon casts an eerie glow over the landscape.”

I didn’t get exactly what I wanted—the bills are two-faced—but close enough. And the accident of two-faced bills is a GOOD thing.

How detailed are your picture prompts?

Eerie.