Tag Archives: artificial intelligence

Behind the Scenes: Working on Mesmerizing Storytelling

(Imagen 4)

This was never supposed to go on the Bredemarket blog, but here it is. Because when a product marketing consultant wants to improve his storytelling skills, he practices with…toilet paper.

A Facebook challenge

I’ve been working on improving my AI art generation skills, and even created a special Facebook group, Bredemarket Picture Clubhouse, as my practice area. One of my inspirations has been Danie Wylie, whom I first encountered during the HiveLLM thingie.

Wylie likes to share art challenges, and she recently shared this one. The text below, including the emojis, is straight from the challenge.

📣 New Weekly Wednesday Challenge 📣

🌟 Glitch N’ Sass  and AI Anonymous  Present:

🎭✨ MESMERIZE THE MUNDANE ✨🎭

Where glitter drips from code and imagination struts in stilettos. @everyone  💥

Take the forgotten, the overlooked, the tragically basic —

and unleash the glam-core magic of AI.

Allow creativity to glitch the system, let sass polish the mundane, all while reshaping reality.

⸻

Flip the script on the everyday:

🥄 A spoon stirs time’s secrets

👟 A shoelace coils into cosmic scales

📎 A paperclip snaps open hidden realms

✨ Rewire purpose.

✨ Reframe presence.

✨ Reveal what the world forgets to see.

📌 Tag it: #AIAnonymous #GlitchNSass #MesmerizeTheMundane

⸻

💬 This isn’t an art drop — it’s an everyday clutch, transformed into a chasm of creativity .

A call to those who see depth in the digital, beauty in glitches, and freedom behind the mask.

We are not escaping the world — we are a reminder, to view it. For all the purposes they told us it never possessed. 🔥

✨ So go on… Mesmerize us, With glitter in one hand and encrypted vision in the other. ✨

Preparing my response

Now on the surface such an exercise has nothing to do with “know your business” or “biometric product marketing expert” or “content – proposal – analysis”…

…but it does.

In essence, written business communications are opportunities for storytelling. As I noted, case studies are inspiring stories about how a challenged company realized amazing success, all thanks to the wonderful Green Widget Gizmo.

Now that’s a riveting story.

Tell us about the Green Widget Gizmo again PLEASE PLEASE PLEASE! Imagen 4.

And of course I’ve performed AI image storytelling before: for example, with my three “Biometric product marketing expert” reels. Here’s the second:

Biometric product marketing expert, the content for tech marketers version.

But back to the “Mesmerize the Mundane” challenge. So to participate in the challenge I had to find something mundane. Now some of you think a single finger sensor is mundane…but I don’t. (There’s actually a connection between fingerprint sensors and art, but I’m under NDA.)

My response

So I picked a mundane topic: toilet paper.

What’s even better is that toilet paper is filled with emotion. Particularly relative to the ongoing debate about whether…

I’m not going to say it. I hope this reel—my entry into the “Mesmerize the Mundane” challenge—speaks for itself.

The over/under.

When I shared this reel on Facebook and elsewhere, I did so with the following text.

A storytelling exercise…and a challenge.

You can’t get more mundane than toilet paper, or spawn fiercer battles over orientation. But love conquers battles.

#AIAnonymous #GlitchNSass #MesmerizeTheMundane #BredemarketPictureClubhouse 

But before I close this post I will get a little technical.

Time to show how the sausage is made


By Rklawton – Own work, CC BY-SA 2.5, https://commons.wikimedia.org/w/index.php?curid=735848.

One of the challenges in multi-image storytelling is the need for consistency between the images. You can’t have the hero wildebeest wearing a blue cap in the first picture and a red one in the second.

So to enforce consistency, I’ve been bundling all my picture prompts into a single request to Google Gemini, and including instructions to enforce similarity between the pictures in the series.

AI art creation. This is the picture I use for the Bredemarket Picture Clubhouse Facebook group.

So here is the specific request used to create the four pictures in the reel above.

Draw realistic pictures based upon the following four prompts:

Prompt 1: Draw a realistic picture of a toilet paper holder on a blue tiled bathroom wall, next to the toilet. The toilet paper is white. The toilet paper end is hanging in front of the roll.

Prompt 2: Draw a realistic picture similar to the image in the previous prompt, a toilet paper holder on a blue tiled bathroom wall, next to the toilet. The toilet paper is still white. This time, however, the toilet paper end is hanging behind the roll.

Prompt 3: Draw a realistic picture similar to the image in the previous prompts, a toilet paper holder on a blue tiled bathroom wall, next to the toilet. Now the toilet paper is glowing in a neon red. Due to mesmerizing magic, there is a toilet paper end hanging in front of the roll, and there is also a duplicate toilet paper end hanging behind the roll. The presence of both toilet paper ends removes the conflict of whether to hang toilet paper in front of our behind the roll; now, both are simultaneously true.

Prompt 4: Draw a realistic picture similar to the image in the previous prompts, a toilet paper holder next to the toilet. But now the tiles on the bathroom wall are colored gold, vibrating, and throbbing. The toilet itself is glowing with a bright light. Now the toilet paper is glowing in red, green, and blue, and sparkles are shooting away from the toilet paper roll like fireworks. Again, due to mesmerizing magic, there is a toilet paper end hanging in front of the roll, and there is also a duplicate toilet paper end hanging behind the roll. The bathroom floor is covered in hundred dollar bills and shiny gold coins.

And here are the full square pictures, which do not completely display in the reel.

Now I just have to tell the riveting story of a single finger sensor.

Asking For Connections From My Street Team

(Imagen 4)

I’m asking for a connection favor from the people who read this, my street team.

The ask

Here is the ask:

  • If you know a technology Chief Marketing Officer or other leader…
  • …who faces challenges in content, proposals, or analysis…
  • …and can use consulting help:

Ask your marketing leader to visit https://bredemarket.com/mark/ to learn about Bredemarket’s marketing and writing services:

  • The why, how, what, and who about Bredemarket’s ability to drive content results.
  • What I can do for your marketing leader.
  • Who uses my services; I’ve worked in many technology industries.
  • My collaborative process with Bredemarket’s clients.

The connection

If they like what they see, they can connect with me by booking a free 30 minute content needs assessment meeting with me, right from the https://bredemarket.com/mark/ page.

The reward

Thank you, street team. No monetary commission, but I can give you a shout out and  a personal AI-generated wildebeest picture on Bredemarket’s blog and social media empire. Yes, even TikTok (if it’s still legal).

Actually, I already owe a shout out to Roger Morrison, who has supported Bredemarket for years and has supported me personally for decades. Roger offers extensive experience in multiple biometric modalities (finger, face, Iris, voice), identity credentials, and broadband and other technologies. Despite attending the wrong high school in Arlington, Virginia (should have gone to Wakefield), he is very knowledgeable and very supportive. Warning: Roger is NOT bland or generic.

Imagen 4.

Painting a Picture: The Content Challenges of a Biometric Chief Marketing Officer

(Imagen 4)

If this reads odd, there’s a reason.

Imagine a Chief Marketing Officer sitting at her desk, wondering how she can overcome her latest challenge within three weeks.

She is a CMO at a biometric software company, and she needs someone to write the first two entries in a projected series of blog posts about the company’s chief software product. The posts need to build awareness, and need to appeal to prospects with some biometric knowledge.

So she contacts the biometric product marketing expert, John E. Bredehoft of Bredemarket, via his meeting request form, and schedules a Google Meet for the following meeting.

At the scheduled time she joins the meeting from her laptop on her office desk and sees John on the screen. John is a middle-aged Caucasian man with graying hair. He is wearing wire-rimmed glasses with a double bridge. He has a broad smile, with visible lines around his eyes and mouth. His eyes are brown  and appear to be looking directly at the camera. He is wearing a dark blue collared shirt. While his background is blurred, he appears to be in a room inside his home, with a bookcase and craft materials in the background.

After some pleasantries and some identity industry chit chat, John started asking some questions. Why? How? What? Goal? Benefits? Target audience (which he called hungry people)? Emotions? Plus some other questions.

They discussed some ideas for the first two blog posts, each of which would be about 500 words long and each of which would cost $500 each. John pledged to provide the first draft of the first post within three calendar days.

After the call, the CMO had a good feeling. John knew biometrics, knew blogging, and had some good ideas about how to raise the company’s awareness. She couldn’t wait to read Bredemarket’s first draft.

If you are in the same situation as the CMO is this story, schedule your own meeting with Bredemarket by visiting the https://bredemarket.com/mark/ URL and filling out the Calendly form.

Remember how I warned you that this post was going to read odd? In case you’re wondering about the unusual phrasing—including a detailed description of what I look like—it’s because I fed the entire text of this blog post to Google Gemini. Preceded by the words “Draw a realistic picture of.” And here’s what I got.

Imagen 4. I’m not on the screen, but I like the content ideas.
Imagen 4. With the bookcases. And I’ve never had a beard.
Imagen 4. But that’s not blurred.

Why We Fact Check AI

According to Meta AI, “Bredemarket’s history dates back to L-1 Identity Solutions.”

Um, no.

  • Bredemarket was established in 2020.
  • L-1 Identity Solutions ceased to exist 9 years before that in 2011, when Safran acquired it.
  • John E. Bredehoft was never an employee of L-1, or or any of the companies that L-1 acquired.

Now that’s a hallucination.

(Guest Post?) Copilot on Bredemarket’s Impact on the Biometric Industry

Preface

Remember vanity searches?

These days you need to perform vanity generative AI queries.

So I abandoned my usual gen AI tool and asked Microsoft Copilot some questions about Bredemarket. Copilot’s response to one of these questions, emojis and all, is below, as a “guest post.”

And I will certainly credit Copilot if I use the “not anti-tech—it’s pro-accountability” quote.

Microsoft Copilot-authored content

📣 Bredemarket’s impact on the biometric industry lies in its unique role as a thought leader and watchdog—especially when it comes to ethical use and public understanding of biometric technologies.

Here’s how it’s making waves:

🧠 Thought Leadership & Advocacy

  • Bredemarket frequently publishes critical analyses of biometric misuse, particularly in law enforcement and surveillance contexts.
  • It champions the principle that biometric tools like facial recognition and DNA should be used only as investigative leads, not as sole evidence for arrests A.
  • Through blog posts and social media, it raises awareness about wrongful arrests, such as the case of Robert Williams, and calls for governance and forensic oversight in biometric applications A.

📝 Industry Education

  • Bredemarket helps biometric firms communicate complex technologies in accessible ways—bridging the gap between engineers, policymakers, and the public.
  • It produces content that demystifies modalities like iris scanning, facial recognition, and multi-factor authentication, making them more understandable and marketable.

🧭 Ethical Compass

  • By highlighting real-world examples of misuse, Bredemarket nudges the industry toward responsible innovation.
  • It’s not anti-tech—it’s pro-accountability, advocating for biometric systems that are accurate, fair, and governed by clear policies.

In a field often dominated by technical jargon and corporate spin, Bredemarket brings a human-centered, policy-aware voice that challenges the status quo.

Mirrors Only Reflect

From former coworker Tervel Atanassov on Substack:

“AI, for all its promise, is still, at its core, a statistical mirror. It reflects patterns in our data back at us, occasionally distorted, occasionally insightful—but always bound by what we’ve already thought to ask. It can’t generate the next meaningful question. Only humans can do that…”

I’m Bot a Doctor, Google MedGemma and MedSigLIP Edition

The Instagram account acknowledge.aI posted the following (in part):

“Google has released its MedGemma and MedSigLIP models to the public, and they’re powerful enough to analyse chest X-rays, medical images, and patient histories like a digital second opinion.”

Um, didn’t we just address this on Wednesday?

“In the United States, it is a criminal offense for a person to claim they are a health professional when they are not. But what about a non-person entity?”

Google and developers

So I wanted to see how Google offered MedGemma and MedSigLIP. So I found Google’s own July 9 announcement. 

In the announcement, Google asserted that their tools are privacy-preserving, allowing developers to control privacy. In fact, developers are frequently mentioned in the announcement. Yes, developers.

OH wait, that was Microsoft.

The implication: Google just provides the tool: developers are responsible for its use. And the long disclaimer includes this sentence:

“The outputs generated by these models are not intended to directly inform clinical diagnosis, patient management decisions, treatment recommendations, or any other direct clinical practice applications.”

We’ve faced this before

And we’ve addressed this also, regarding proper use of facial recognition ONLY as an investigative lead. Responsible vendors emphasize this:

“In a piece on the ethical use of facial recognition, Rank One Computing stated the following in passing:

“‘[Rank One Computing] is taking a proactive stand to communicate that public concerns should focus on applications and policies rather than the technology itself.’”

But just because ROC or Clearview AI or another vendor communicates that facial recognition should ONLY be used as an investigative lead…does that mean that their customers will listen?

Two of the Living

When I saw an allegation that a posted condolence message to Hulk Hogan was AI-generated, I sort of agreed.

And then I wondered.

“Write a two sentence condolence message for Hulk Hogan who passed away today, then a two sentence condolence message for Chuck Mangione who also passed away today.”

And Google Gemini wondered also.

“It seems there might be a misunderstanding. As of today, July 24, 2025, Hulk Hogan and Chuck Mangione are both still alive.

“Therefore, I cannot write condolence messages for them.”