Data Labelers Gonna Label, and Class Action Lawyers Gonna Lawyer

On Wednesday, I described how Meta’s Kenyan data labelers ended up watching explicit videos from people who presumably didn’t know that smart glasses were recording their activity.

To no one’s surprise, class action lawyers are now involved.

“In the newly filed complaint, plaintiffs Gina Bartone of New Jersey and Mateo Canu of California, represented by the public interest-focused Clarkson Law Firm, allege that Meta violated privacy laws and engaged in false advertising.

“The complaint alleges that the Meta AI smart glasses are advertised using promises like “designed for privacy, controlled by you,” and “built for your privacy,” which might not lead customers to assume their glasses’ footage, including intimate moments, was being watched by overseas workers. The plaintiffs believed Meta’s marketing and said they saw no disclaimer or information that contradicted the advertised privacy protections.”

So what does Meta say?

“Clear, easy device and app settings help you manage your information, giving you control over what content you choose to share with others, and when.”

Except that according to Clarkson, people can’t opt out of the data labeling process.

This could get very revealing.

“We Use AI.” And We Use YOUR (Non-copyrighted) AI.

A private social media comment got me thinking. I will gladly credit the author, with their permission.

“If a U.S. federal court says that you can’t copyright AI generated content, an appellate court upholds that ruling, and the SCOTUS refuses to hear the case, what are the implications for software generated by LLMs?”

Think about that the next time Company X publishes its marketing message “we use AI.”

What if Company X’s code and prompts were themselves written with AI?

Couldn’t Company Y take Company X’s non-copyrightable code and run it without penalty, like open source code?

Now Company X would be forced to prove that it does NOT use AI. For its code, anyway.

Data Labelers Gonna Label

Before diving in, I should note that this is not just a Meta Ray Ban AI glasses issue.

This is an issue with ANY video feed that requires AI processing.

Because AI can’t do its job on its own.

To ensure that the AI is trained properly, an army of humans looks at the same data and uses data labeling to classify it.

We allow this when we sign those Terms of Service. And I personally believe it’s a good thing, since it helps correct errors from uncontrolled AI.

But Futurism notes the types of video feeds that the human data labelers have to label.

“I saw a video where a man puts the glasses on the bedside table and leaves the room,” one data annotator told the newspapers. “Shortly afterwards his wife comes in and changes her clothes.”

Grok.

Basically we record more than we should. One example: a bank card.

But regardless of whether data labelers are present or not, assume that any recording device will record anything, and potentially distribute it.

Let’s Talk Hype With Gartner on Generative AI

Gartner’s article “Latest Hype Cycle for Artificial Intelligence Goes Beyond GenAI” was written in July 2025, but even many months later it’s still illustrative. At the time, author Haritha Khandabattu said the following:

“…GenAI enters the Trough of Disillusionment as organizations gain understanding of its potential and limits. 

“AI leaders continue to face challenges when it comes to proving GenAI’s value to the business. Despite an average spend of $1.9 million on GenAI initiatives in 2024, less than 30% of AI leaders report their CEOs are happy with AI investment return. Low-maturity organizations have trouble identifying suitable use cases and exhibit unrealistic expectations for initiatives. Mature organizations, meanwhile, struggle to find skilled professionals and instill GenAI literacy.”

To see and download Gartner’s pretty pictures, go to the article.

Since the article was published, IBM has tripled entry-level hiring rather than assume that generative AI can perform ALL entry-level jobs.

A Little Help For Entry-Level Workers

Over a year ago I shared this:

A little help.

The mood at the time was that the world was changing and generative AI bots and non-person entities could replace people.

Yes, I am familiar with the party line that AI wouldn’t replace anyone, but would empower everyone to do their jobs more effectively.

The layoff trackers told a different story.

As did the AI gurus who proclaimed that many jobs would soon be obsolete.

Strangely enough, “AI guru” was not one of the jobs that was going away. Which is odd. It seems to me that giving inspirational talks would be the perfect job for a non-person entity.

Previously posted here.

One firm is (big) blue on people

But many people agreed that entry-level jobs were ripe for rightsizing, meaning that those at the beginnings of their careers would have a much harder time finding work.

Until they didn’t.

“Hardware giant IBM plans to triple entry-level hiring in the U.S. in 2026, according to reporting from Bloomberg. Nickle LaMoreaux, IBM’s chief human resource officer, announced the initiative….’And yes, it’s for all these jobs that we’re being told AI can do,’ LaMoreaux said.”

Because IBM has separated what AI can do from what it can’t do. IBM’s new positions are “less focused on areas AI can actually automate — like coding — and more focused on people-forward areas like engaging with customers.”

Guess what? Bots are not engaging. Well, maybe they’re more engaging than AI gurus…

Can you use people?

But I will go one step further and claim that human product marketers and content writers are more engaging than bot product marketers and content writers.

Believe me, I’ve tested this. Bredebot can fake 30 years of experience, but it’s not genuine.

If you want to engage with your prospects, don’t assign the job to a bot. That’s human work.

Content for tech marketers.

A Lengthy Musical Digital Asset Taxonomy Discussion

Sometimes I write pieces that cover multiple topics, in this case both a technical analysis of digital asset taxonomies and classifications in a multi-faceted sense, and a musical analysis of the multi-faceted genres present in a single song. Whoops, two songs. (One track.)

And it all started with a single question.

Why does my Google Lyria-generated “biometric product marketing expert” song include a reference to “digital taxonomy”?

Digital Taxonomy Product Marketing Expert? Lyria.

Because the source picture used to generate the song is not exclusively biometric in nature.

Identity and non-identity technologies. Gemini.

If you look in the lower right corner of the picture you can see a reference to digital asset taxonomy, a reference to a Bredemarket client that specializes in Adobe Experience Manager implementations.

Which brings us to Spotify.

Building the perfect Spotify playlists

Every month without fail I build at least one Spotify playlist for my listening pleasure. Normally these are a mixture of different decades and genres, all thrown together.

Saturday (February 21) I thought I’d be more thematic and create multiple playlists sorted by genre. So far I’ve created four:

  • Dance, including the Andrea True Connection and Britney Spears.
  • Electronic, including Kraftwerk and Röyksopp.
  • Folk, including the Brothers Four and R.E.M.
  • Punk, including Public Image Ltd. and Hole.

I tried to stay away from traditional categories such as country and disco, and didn’t try to distinguish between punk and hardcore, or genre and NEO-genre.

And I recognize that artists can span multiple genres. Some Devo songs are in my electronic playlist, others are in my punk playlist, and when I get to “Disco Dancer” it won’t go in either.

Which brings us to Elton John.

Building the imperfect digital asset taxonomy

Elton John’s career has spanned multiple genres. The bespectacled piano player has covered simple love songs, energetic power trios (17-11-70), bombastic orchestral episodes, crocodile rock, an island girl, and everything else. And that’s just in his first decade, before he became Disney soundtrack guy.

However, in most cases Elton, Bernie Taupin, and his other collaborators would stick with a particular genre for an entire song. Because that’s what good product marketers do: stick to a single message. Bad product marketers like me tend toward multiple message overload…I seem to have strayed from my point. *** EDIT THIS LATER

But perhaps you noticed the music I incorporated here.

How do you taxonomize THIS digital asset?

1973 in music

Before I describe the problem, let me set the scene.

  • “Goodbye Yellow Brick Road” was the second of two albums that Elton John released in 1973. It was a sprawling double album.
  • Elton’s predecessor album, “Don’t Shoot Me I’m The Only Piano Player,” was a number one album with a number one single, the aforementioned “Crocodile Rock.” The album also included the popular song “Daniel” and a character piece (in the Randy Newman tradition) “Texan Love Song.” (Lyricist Bernie Taupin often courted controversy.)
  • But much was going on outside the pop star world that Elton John seemingly occupied. Progressive music was reaching its peak. While Elton’s first 1973 album rhapsodized on elderberry wine and backed away from the Paul Buckmaster arrangements, 1973 saw releases from Emerson Lake and Palmer, Genesis, Jethro Tull, King Crimson, and Yes. Oh, and an album by Pink Floyd entitled “Dark Side Of The Moon.” When I asked Google Gemini about 1973 progressive albums, it replied in part, “If you enjoy odd time signatures and 20-minute compositions, 1973 is your playground.”
  • However, music is governed by Newton’s Third Law of Motion, and some definitely anti-progressive works were just starting to appear. The New York Dolls released an album, and underground recordings were circulating of a band called The Modern Lovers.
  • A significant portion of American teenagers didn’t care about any of this. For them, the ONLY album of importance was Led Zeppelin’s “Houses of the Holy.”

Side one of four, track one, songs one and two

Which brings us to “Funeral For A Friend”/“Love Lies Bleeding.” Technically a two-song medley, but distributed (both physically and electronically) as a single asset.

Elton had tons of fans who were all too happy to rush out, slap $9.98 on the counter to buy “Goodbye Yellow Brick Road” upon its release, and plunk side one of the first record on their turntables.

Time to listen

I suspect that the “WTF” acronym was invented in November 1973.

WTF?

Because the listeners weren’t hearing “the only piano player.”

And they weren’t hearing a Paul Buckmaster-conducted orchestra.

They were hearing an ARP 2500 synthesizer programmed and performed by David Hentschel.

You couldn’t hear a recognizable piano until the 1:40 mark of the song. Slowly you hear Dee, Nigel, and Davey, and the song slowly (but not completely) transitions away from the Hall of the Progressive Masterpiece in the Court of the Multi-Coloured Bespectacled Lunatic on the Top of the Charts. (And no, “lunatic” is not too strong here, since this song falls between Elton John’s known suicide attempts in 1968 and 1975.)

Then, after the band (augmented by Hentschel) brings “Funeral for a Friend” to an energetic conclusion, the piano player transitions to the second song at the 5:22 mark. And Elton, who has been silent all this time, finally sings.

And time to reflect

Let’s review, shall we?

  • Although the tone is dark with themes of breakup and demise, portions of this sound like a typical Elton John pop song.
  • But before that it begins with sounds that made American teenagers wondered if they had picked up a Yes album by mistake.
  • And while few portions of the songs are minimal like Mr. Richman, or include towering solos like Mr. Page, parts would have fit well into a New York studio performance three years earlier. And Elton at his best could outdress the Dolls.

That was fun. Now comes the challenge.

How do you classify THIS?

I’ve already implicitly noted that music classification is a tricky affair.

Take “MacArthur Park,” a song recorded by everyone from Richard Harris to Waylon Jennings to Donna Summer. There are over 200 versions of the song spanning multiple genres. And composer Jimmy Webb is challenging to classify.

Now look at Elton’s song and my four playlists.

The track isn’t folk, dance, or punk.

But is it electronic? Portions are decidedly NOT.

Multi-faceted

You could cheat and place it in two (or more) classifications. Heather Hedden addresses faceted classification:

“The idea of faceted classification as a superior alternative to traditional hierarchical classification, whereby an item (such as book or article) can be classified in multiple different ways instead of in just a single classification class/category, is not new. The first such faceted classification was developed and published by mathematician/librarian S.R. Ranganathan in 1933, as an alternative to the Dewey Decimal System for classifying books, called Colon Classification (since the colon punctuation was originally used to separate the multiple facets).”

A taxonomy, however, is different—ideally:

“[F]aceted taxonomies should…ideally be mutually exclusive, in contrast to the principle of faceted classification…”

My solution

Returning to my Spotify playlist problem:

  • I could simply place the song in multiple playlists: for example, an electronic playlist and some type of guitar/rock/whatever playlist.
  • Or I could create a single hyphenated playlist, such as an electronic-guitar playlist. (Many Depeche Mode songs, beginning with “Route 66,” would be ideal here.)

For now I followed neither option, but added “Funeral for a Friend”/“Love Lies Bleeding” into my existing electronic playlist (because it starts electronically) and nowhere else.

Although I could change my mind later.

And there are other songs on the album…

Me the Loudmouth

Remember when we all used to perform vanity searches?

Now we perform vanity prompts, asking LLMs questions and hoping we come up as the answers.

So I recently performed the Google Gemini vanity prompt “Name five biometric content marketing specialists” and received this reply, in part.

“John is arguably the most vocal specialist specifically using the title ‘Biometric Content Marketing Expert.'”

In other words, my 1,800+ Bredemarket blog posts mean that I can’t shut up.

Oh, and Google, David Benini left Aware six years ago. But Chris Burt is still at Biometric Update.

Data Centers: NIMBY?

There are many controversial uses of land, one of which is data centers. And most of us use them.

When I use SaaS resources or generative AI tools, I’m making use of a data center…somewhere. For example, when I created the image at the top of this post with Google Gemini…and when I uploaded this post to WordPress so you could read it.

But what if the data center was next door to ME? Would I feel differently about data center use?

Warren County, Virginia (Front Royal) is more rural than other counties in the state, such as Fairfax County. And someone is proposing a data center in Warren County.

This prompted a letter to the editor from Cara Aldridge Young, a former high school classmate of mine. (And a talented editor herself, if your company needs one.) Young examined the negatives surrounding data centers:

“Data centers are not quiet, invisible neighbors. They are warehouse-scale buildings surrounded by substations, transmission lines, backup generators, cooling systems, security fencing, and 24-hour lighting. They require enormous amounts of electricity and millions of gallons of water for cooling. In a county that has already experienced drought restrictions and ongoing grid concerns, it’s fair to question whether we are equipped to support that scale of development without long-term environmental and infrastructure consequences.”

I don’t have a feel how Warren County will respond to this request; I haven’t visited Front Royal in decades. But Young presumably isn’t the only resident with concerns about power, water, and the environment.

But I’m sure there are counties that would welcome the economic development, the tax revenue, and the jobs. (Well, not that many jobs.)

On my side of the country, the big infrastructure concern is warehouses, such as the Amazon distribution center in Eastvale, California.

One of Amazon’s buildings in Eastvale, California.

But at least warehouses employ people.