Radio Life.
Playing for now before I try it on the Bredemarket wildebeest.
Why We Fact Check AI
According to Meta AI, “Bredemarket’s history dates back to L-1 Identity Solutions.”
Um, no.
- Bredemarket was established in 2020.
- L-1 Identity Solutions ceased to exist 9 years before that in 2011, when Safran acquired it.
- John E. Bredehoft was never an employee of L-1, or or any of the companies that L-1 acquired.
Now that’s a hallucination.
Wide Awake: Luna Marketing Services On Journey Perserverance
In the comments section of this Instagram reel, Luna Marketing Services provided this reply to me (in part):
“the journey is never easy…And while quitting is, quitting never brings results”
For the record, I’ve awakened from my Instagram nap, but still mulling over what to do with that platform.
And So Ends July
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Told you it was going to be a busy day.
Although my first of my three meetings started at 7:30 am, my day actually started three hours earlier with light Things To Accomplish. Suffice it to say that the Bredemarket blog will have daily content until Monday, August 4.
My first two meetings were followed by content creation (including a personal LinkedIn article on product marketing strategy) and other tasks.
I took a mid-afternoon break before my third meeting, the Inland Empire BizFest in Montclair. I wrote about that here and here, plus on the Bredemarket socials.
In fact I knew I would be so busy today that I declined a personal invite at 10 this morning. Good thing I declined, because I was neck deep in a requirements workbook (yeah, Microsoft Excel again) for a Bredemarket client’s end customer. (Can you say TOT? I knew you could.)
Anyway, I left Montclair Place before 7:30 pm and called it a night after a long day.
Thankfully the first day of August only includes a single meeting.
Which starts at 7:00 am.
My Biometric Product Marketing Expert Slogan Rewarded Me (SBDC at BizFest)
At the Inland Empire BizFest, I am listening to two Orange County-Inland Empire Small Business Development Center presenters.
When they asked if any of us had developed any SEO-related terms, I told them I was the biometric product marketing expert.
They gave me some M&Ms.
Arriving at the Inland Empire BizFest
If a Company Says It Has No Competition, Run Far Away
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I was reading something in which a company executive declared, “We have no competition.”
The executive was trying to say that the company’s product was so amazingly brilliant that other companies were left to eat its dust.
But think about what the “we have no competition” statement means.
It means that in any opportunity in which multiple firms are vying for a contract, the company would win all of them.
Every. Single. One.
What’s more, the company would win every sole source opportunity and never lose a prospect.
Um…no.
Because if a product is a monopoly—De Beers diamonds comes to mind—there are always alternatives. Lab-grown diamonds. Cubic zirconia stones.
And even if a product is truly unique with no substitutes, the prospect always has one alternative. Doing nothing.
Which can have an attractive price point.
So don’t claim you have no competition.
And let Bredemarket analyze your competitors and write about your benefits.
Erich Winkler’s “Cybersecurity Controls From Zero to Hero”
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In my work for a Bredemarket client I’ve explored taxonomies for digital assets. But I’ve never explored taxonomies for cybersecurity controls as Erich Winkler just did.
In fact, Winkler categorized cybersecurity controls in two ways: the “how” and the “why.”
So naturally I started with the why.
Winkler:
“By understanding the different types of controls, you’ll be able to make more informed decisions about which ones are best suited for specific situations.”
Winkler identified six different “why” control types:
- Preventive.
- Detective.
- Corrective.
- Deterrent.
- Recovery.
- Compensating.
For definitions of these six “why” control types, his three “how” control types, 3000 words worth of pictures, and some examples, read Winkler’s Substack post. And if you’re brave, take the quiz.
Winkler sums everything up as follows:
“By now, you understand that cybersecurity isn’t just about buying the latest tools. It’s about knowing why you use them and how they work together.”
Winkler writes expertly on cybersecurity. But if you can’t get him, and you need someone to work with you to create content for tech marketers, turn to Bredemarket.
The Return on Investment (ROI) of Digital Asset Management (DAM)
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I recently downloaded an ebook from Canto entitled “The ROI of DAM: How to Prove the Business Value of Digital Asset Management.” If you would like to download it also, visit this page.
Why do you need to manage digital assets? Because if your company has thousands or millions of digital assets, individual ones will be so hard to find that you’ll start adding an “N” to the “DAM” acronym.
Canto argues that its digital asset management solution delivers positive ROI by the following:
- Saving time and reducing waste
- Accelerating speed to market and improving content quality
- Reducing asset production costs
- Boosting revenue with brand consistency
- Minimizing business risk
The ebook quotes some numbers: $20,000 savings here, more savings there.
Of course, Canto isn’t the only DAM in town, as my former coworker Krassimir Boyanov will not hesitate to tell you. Krassimir heads KBWEB Consult, a boutique technology firm that provides consulting services for Adobe Experience Manager users.
I’ve previously quoted his thoughts on a consistent taxonomy for digital assets, but Boyanov has also addressed ROI issues in KBWEB Consult’s own blog: specifically, looking at Adobe Experience Manager Assets, the DAM component of Adobe Experience Manager. Here’s part of what he said:
In July 2024, IDC examined the business value of Adobe Experience Manager (AEM) Assets. Based on interviews with AEM Assets customers, IDC concluded that the interviewed customers could realize an average annual cost saving of $9.04 million per organization. These cost savings came from multiple sources:
- Reduced risk of using out-of-date/unapproved assets (52%)
- Reduced risk of accidental disclosure of assets (27%)
- Reduced spending of duplicative (62%) or unused (40%) assets
- Reduced agency spending by completing work in-house (24%)
- Reduced go-to-market time (55%)
- Reduced time for content to go from creation to production (47%)
- Reduced time for content in a new form factor (39%)
- Reduced time to create a new digital asset (66%)
- Reduced time to repurpose an existing digital asset (73%)
- Reduced time to create a rendition of an asset (60%)
Those are some DAM good numbers. And KBWEB Consult (and IDC) didn’t gate them.
Tech marketers, do you have similar return on investment numbers you would like to share with your end customers? Bredemarket can help you share those numbers. Talk to me before your competitors return YOUR investment to THEM.
Busy Day Today
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The end of the month will go out with a bang for Bredemarket.
I have three meetings today: an early morning meeting that includes a client and the client’s end customer, an internal client meeting, and the Inland Empire BizFest in Montclair. (California, not New Jersey.)
Plus I have to support a fourth meeting that I will not be attending.
I hope this indicates a busy August for Bredemarket.
But if you want to get on my calendar, fill out the meeting request on my “Content For Tech Marketers” page.
Bredemarket 