Author Archives: bredemarket

Marketing and writing services.

Arguments for Blogging: Visibility…and Revenue

This post includes an unprecedented level of name-dropping. As can be expected in a post on the positive effects of a blogging cadence, I mention Robert Scoble and Shel Israel. But I also mention Loren Feldman, Neil Patel, me, Bredebot, Roland Fournier, and Dean Nicolls.

So let’s begin.

Ever read the book Naked Conversations?

I never have, but I imagined that it went something like this.

Robert: I’m naked.

Shel: I’m naked too.

Robert: Let’s talk.

(An aside for those who are fans of repurposing content: the dialog itself was adapted from a comment of mine on a Loren Feldman short.)

Actually, the book isn’t like that, the famous (and patented) shower picture to the contrary.

From Magic Leap US Patent Application No. 2016/0109789 A1.

Here’s the synopsis of Naked Conversations:

“According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers — meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line.”

Of course, the book was written in 2006. And therefore we know it’s no longer valid in 2025, and that blogging is dead.

Or is it?

Neil Patel on blogging effects on SEO, LLM visibility, and revenue

Neil Patel’s NP Digital just completed a study of companies that blog vs. companies that don’t.

And the companies that blog saw an 18.2% decline over 12 months in SEO traffic.

But the companies that don’t blog saw a 39.7% decline in SEO traffic over that same period.

So while SEO traffic is declining, blogging helps mitigate the decline.

Not that you care about SEO. That’s old school. LLM traffic is what you want to optimize these days. And the companies that don’t blog saw a 12-month increase of 6.5% in LLM traffic.

But…the companies that do blog saw an 85.8% LLM traffic increase.

And as for revenue growth…well, you’ll have to read the article for that. Or just look at Neil’s pretty picture.

From NP Digital. Source.

But why is blogging so beneficial to SEO traffic, and LLM traffic, and revenue?

“The stark contrast in outcomes suggests that search engines and AI systems are increasingly prioritizing recently updated, actively maintained content sources over static websites….

“The 85.8% increase in LLM traffic correlates with AI systems preferring sources that demonstrate ongoing expertise and current knowledge, not just historical authority.”

Bredemarket’s blogging cadence

Bredemarket (well, with Bredebot’s help) has successfully maintained a daily blogging cadence for the last several months now. Since late March, as a matter of fact.

Bredemarket posting frequency (in various shades of blue), March 24-October 29, 2025.

Along with nearly-daily cadences on many of Bredemarket’s social channels, this has increased Bredemarket’s SEO and LLM presence.

Google Gemini answer as of October 29, 2025. And I’ve worked with Roland Fournier and know Dean Nicolls.

And it may yield comparable revenue impacts.

Increase your blogging cadence for visibility and revenue

Especially from those companies that haven’t blogged in months or years, and are just now beginning to realize how this hurts them.

And how Bredemarket can help.

Talk to me if you want to kick your blogging into high gear and attract prospects. After all, Bredemarket creates content.

Bredemarket creates content. From this October 14 post.

A (AI) Tool is Not a Way of Life

I just saw a LinkedIn post that talked about getting a job at “an AI company.“

And I flashed back to the 1980s.

Back when the military branches were trying to make things cool to impressionable 17 year olds, one commercial said that people in the military used “digital readouts.”

Kid, the military isn’t about digital readouts. When Secretary Hesgeth renamed the Department of Defense, he didn’t rename it to the Department of Digital Readouts.

In the same way, that “AI company” was a “blockchain company” a few years ago, a “cloud company” before that, and a “multi-tier architecture company” before that.

Don’t confuse tools with purpose.

Don’t confuse features—heck, not even features, but just tools to create features—with benefits.

Face Product Marketing Expert (27 posts)

To ensure that my social media followers don’t have all the fun with my “biometric product marketing expert” shares, here are links to some Bredemarket blog posts on facial recognition (identification) and facial analysis (classification).

Facial recognition:

Facial analysis:

What Emotions Capture Your Prospects?

On Saturday I was performing some Bredemarket work that required me to reference negative emotions. The emotions felt by people before they employed the wonder product.

I came up with six negative pre-solution emotions, although there are undoubtedly more.

  • Anger
  • Anxiety
  • Disappointment
  • Fear
  • Frustration
  • Shame

What emotions capture your prospects before they acquire your solution?

And what emotions capture them afterwards?

Google Gemini.

Fingerprint Product Marketing Expert (17 posts)

I’m sharing some of my “biometric product marketing expert” posts on Facebook and LinkedIn.

But why should the social media folks have all the fun?

For Bredemarket blog readers, here are 17 posts that I wrote about fingerprints.

Continuous Authentication HAS To Be Multi-Factor

If you authenticate a person at the beginning of a session and never authenticate them again, you have a huge security hole.

For example, you may authenticate an adult delivery person and then find a kid illegally making your delivery. 31,000 Brazilians already know how to do this.

By LukaszKatlewa – Own work, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=49248622.

That’s why more secure firms practice continuous authentication for high-risk transactions.

But continuous authentication can be intrusive.

How would you feel if you had to press your finger on a fingerprint reader every six seconds?

Grok.

Enough of that and you’ll start using the middle finger to authenticate.

Even face authentication is intrusive, if it’s 3 am and you don’t feel like being on camera.

Now I’ve already said that Amazon doesn’t want to over-authenticate everything. 

Grok.

But Amazon does want to authenticate the critical transactions. Identity Week: 

“Amazon treats authentication as a continuous process, not a one-time event. It starts with verifying who a user is at login, but risk is assessed throughout the entire session, watching for unusual behaviours or signals to ensure ongoing confidence in the user’s identity.”

That’s right: Amazon uses “somewhat you why” as an authentication factor.

I say they’re smart.