Amazon in Upland: Is a Bear a Non-Person Entity?

So the day approaches, and the Upland Amazon Fresh will hold its grand opening on Thursday, May 1.

Amazon Fresh, Upland, California.

Wonder if the bear will show up.

Image from https://abc7.com/amazon-driver-bear-delivery-in-upland-caught-on-video/11503470/

What? You forgot about the bear?

“Yes, that’s an Amazon driver in the foreground, raising his hands to try to scare a bear away so he can make his delivery. He was successful. 

“The full Storyful video can be found here. (And of course it’s a Ring video. You didn’t expect a Nest video, did you?)”

I wonder if the bear’s paw will work with the palm vein reader.

Imagen 3. What’s the Amazon One error rate for THIS demographic group?

By the way, this is a reminder that Bredemarket provides its services to local Inland Empire businesses also. I can offer

  • compelling content creation
  • winning proposal development
  • actionable analysis

If Bredemarket can help your stretched staff, book a free meeting with me: https://bredemarket.com/cpa/

And one more thing…

After I wrote the main body of this post, I realized that I accidentally wrote the Bredemarket trifecta, covering all three of my concentrations:

  • Identity (Amazon)
  • Technology (Amazon)
  • Inland Empire (Amazon)

If you’re concerned about Amazon taking over everything, don’t fear. It will eventually fail.

But until it does, I’m gonna make some money!

#fakefakefake

Upland California Amazon Fresh Opening May 1

Finally.

Amazon Fresh, April 6, 2025.

Oh, and they’re hiring. Sort of.

Work Address: 235 E. Foothill Blvd, Upland, CA, 91786  

Pay Rate: $17.80 per hour

Availability Requirements: Shift availability is dependent on operational needs.

Part-time: Shift availability required 3 days per week, including Saturday and Sunday

Flex-time: Must be available 2 weekdays between Monday-Friday and 1 weekend day/evening between Saturday-Sunday. May be scheduled up to 8 hours weekly, with additional shifts offered based on store availability.

Shifts are between 4 a.m. and 12 a.m. and may be up to 8 hours long

Too Many Dollar Trees?

Are there/will there be too many Dollar Trees in or near Ontario, California?

This used to be my Alpha Beta, a grocery store chain acquired by Kroger and Albertsons.

Then it became a 99 Cents Only Store. (Actually a 99.99 Cents Only Store, but close enough.) And we know what happened there.

Now this location, on Mountain Avenue near D St. in Ontario, California, is slated to become a Dollar Tree. (Actually a Dollar Twenty Five Tree, but close enough.)

Just like the former 99 Cents Only Store on Euclid near Francis, which has already reopened as a Dollar Tree.

And just like the three Dollar Trees within a two mile radius in Ontario, Upland, and Montclair.

Maybe it’s just me, but I doubt all of them will survive. The dollar store market hasn’t gotten appreciably better.

Mountain and D, Ontario, California.

$865 Fees Will Not Destroy Upland’s Economy

Expect heavy large business lobbying against this proposed ballot measure in Upland. Because if they have to pay a debilitating $865 in fees, they’ll shutter their business and join Elon and Chevron in Texas.

According to the Daily Bulletin:

“Under the existing system, each $20,000 a business makes is taxed in $54 increments. Businesses reach the $864 cap when they have roughly $320,000 in gross sales….

“If approved by voters, the Nov. 5 measure would mean businesses would pay $50 for every $100,000 they generate in revenue….Meanwhile, the measure would increase the cap on business license taxes to $29,500.”

For the record, Bredemarket is based in Ontario, and I’m glad I’m not subject to Upland’s current licensing fees.

Much more detail:

From https://www.dailybulletin.com/2024/08/04/could-a-higher-business-license-tax-be-coming-to-upland/

Geolocation Identifies People (Who Don’t Want To Be Identified)

From https://nextdoor.com/p/ks5wW5n_csJB?utm_source=share&extras=NDk4MjIxOTI%3D

A person in Upland, California posted this on the local NextDoor. While anecdotal and not statistical, in this case the geolocation capabilities of a device (in this case AirPods) identified someone in possession of a stolen vehicle.

https://nextdoor.com/p/ks5wW5n_csJB?utm_source=share&extras=NDk4MjIxOTI%3D

When the Metamessage Contradicts the Message, You Need a Case Study

I recently published a post that asked three questions:

  • Isn’t it wonderful when a man loves a woman?
  • And isn’t it great to be born in the U.S.A.?
  • And didn’t the devil get what he deserved when he went down to Georgia?

I answered those three questions as follows:

  • No.
  • No.
  • No.

Apparently we weren’t paying attention to what these three songs actually SAID.

But what happens when we DO pay attention to the message, but there’s a “metamessage” that is also conveyed that says something COMPLETELY different?

By Rockero at English Wikipedia – Transferred from en.wikipedia to Commons., CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=3949535

Gracious city livers of Upland (and others in other cities), read on. This post talks about:

    Let’s talk about metamessages

    There is a popular practice in which people ARE well aware of the original message, but only some of them discern the hidden message, or metamessage, behind those words.

    And you don’t have to look to business communication to find examples of this. Take the romantic world, in which the statement “If you go out with me I’ll treat you like the princess you are!” conveys the metamessage of predatory desperation. In the business world, “Let me take that under consideration” means that the speaker is not considering the proposal for a nanosecond.

    Sometimes many of us can’t discern the metamessage until long after the message is stated.

    • Remember the message that Whitney Houston gave to Diane Sawyer?
    Whitney Houston on crack, from https://www.youtube.com/watch?v=lqwBYognBzI

    Respect: We treat others as we would like to be treated ourselves. We do not tolerate abusive or disrespectful treatment. Ruthlessness, callousness and arrogance don’t belong here.

    Integrity: We work with customers and prospects openly, honestly and sincerely. When we say we will do something, we will do it; when we say we cannot or will not do something, then we won’t do it.

    Communication: We have an obligation to communicate. Here, we take the time to talk with one another…and to listen. We believe that information is meant to move and that information moves people.

    Excellence: We are satisfied with nothing less than the very best in everything we do. We will continue to raise the bar for everyone. The great fun here will be for all of us to discover just how good we can really be.

    From Enron’s Statement of Human Rights Principles.

    Now to be fair to Houston, the cocaine detected in her toxicology report may not have been CRACK cocaine, and cocaine was not the only substance detected. But now we know that while crack may have been “wack,” cocaine was OK, and marijuana, Xanax, and other things were OK too.

    I have no desire to be fair to Enron, but I guess we can say that “the very best in everything we do” can be defined as “maximizing personal value,” that there isn’t an “obligation to communicate” EVERYTHING, and that falsifying records does not necessarily mean ruthlessness or arrogance.

    When the metamessage agrees with the message

    How often do you roll your eyes in amusement when a business says something?

    Conversely, how often do you nod your head in agreement when a business says something?

    Now I’ll grant that there’s not universal agreement on whether Company X is truthful in its messaging. For every person who thinks that Apple is the last guardian of privacy on ths planet, there is someone else who is convinced that Apple is an evil corporation who has (and I quote an anonymous source) “become what they accused Microsoft of.”

    But it doesn’t matter what the world thinks.

    What matters is what your prospect thinks.

    • Does your prospect think your company is telling the truth?
    • Does your prospect think your company is lying?
    • Does your prospect need more information to make a decision?

    How case studies help you reach message-metamessage agreement

    One powerful way to convince a doubting prospect is via a case study.

    No, not that type of case! By Michael Kammerer (Rob Gyp) – Own work, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=37604962

    It always helps when someone else is singing your company’s praises. Especially when the subject of the case study backs up what you’ve been claiming all along.

    If your Inland Empire firm needs a case study, Bredemarket can create it for you. After I ask you some questions, I can craft a case study (with your approval and the approval of the case study subject) that emphasizes WHY your company serves your customers, and HOW the case study demonstrates this.

    Let’s talk. Click on the image below.

    A Dry Summer in the Inland Empire West

    Housing construction in north Fontana, showing the lack of vegetation in the Inland Empire West
    By BenFrantzDale – Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=4055862

    We’re dry again. Actually, we’ve been dry since before October 19, 2021.

    Following the second driest year on record and with near record low storage in California’s largest reservoirs, Governor Gavin Newsom today issued a proclamation extending the drought emergency statewide and further urging Californians to step up their water conservation efforts as the western U.S. faces a potential third dry year.

    From https://www.gov.ca.gov/2021/10/19/governor-newsom-expands-drought-emergency-statewide-urges-californians-to-redouble-water-conservation-efforts/

    Now this would be the place for me to insert a picture of a dry reservoir, but I prefer statistical evidence to anecdotal evidence. And statistically, one of our local reservoirs, Lake Perris, is definitely lower than it was in prior years.

    Regardless of how one feels about governmental powers, I think all of us can agree that if all people and businesses in California use the maximum amount of water, things won’t be so good.

    What may IEUA cities do starting June 1?

    As a result of the current drought conditions, the Metropolitan Water District has asked the Inland Empire Utilities Agency (IEUA) and five other agencies to take emergency actions effective June 1.

    [T]he MWD has asked six of its member agencies to consider requiring its customers to restrict outdoor watering to just one day per week, or find other ways to conserve water, according to the large water agency that provides water to 19 million people in six counties.

    From https://www.dailynews.com/2022/04/26/southern-california-water-supplier-adopts-unprecedented-rule-limiting-outdoor-irrigation/

    For the record, the IEUA serves several cities in southwestern San Bernardino County.

    As a regional wastewater treatment agency, the Agency provides sewage utility services to seven contracting agencies under the Chino Basin Regional Sewage Service Contract: the cities of Chino, Chino Hills, Fontana, Montclair, Ontario, Upland, and Cucamonga Valley Water District (CVWD) in the city of Rancho Cucamonga.

    In addition to the contracting agencies, the Agency provides wholesale imported water from MWD to seven retail agencies: the cities of Chino, Chino Hills, Ontario, Upland, CVWD in the city of Rancho Cucamonga, Fontana Water Company in the city of Fontana, and Monte Vista Water District (MVWD) in the city of Montclair.

    From https://www.ieua.org/about-us/

    But the MWD isn’t the only water provider

    Notice that MWD has only asked that the IEUA “consider” restrictions. Why can’t MWD mandate them? Because the MWD is not the only water provider for the agencies in question. Take the city of Upland, for example:

    The City water interests are a result of either a direct water right or indirectly through its shareholder interest (entitlement) in two private mutual water companies. The City has a 93% shareholder interest in West End Consolidated Water Company (WECWco.). The water received from WECWCo. is local groundwater. The City has a 68% shareholder interest in San Antonio Water Company (SAW Co.). Both local groundwater and surface water from San Antonio Canyon is provided by SAW Co. San Antonio canyon surface water supply is subject to availability and is closely tied to rain and snowpack. This local surface is treated at the City’s San Antonio Water Treatment Plant. In addition to the local surface and groundwater supplies, the City invested and owns 22% interest in an 81 million gallon imported water treatment plant, Water Facilities Authority (WFA-JPA), Agua de Lejos located on Benson Avenue north of 17th Street. The WFA water treatment plant receives Northern California State Project imported water from Metropolitan Water District of Southern California (MWD) through Inland Empire Utilities Agency (IEUA) our MWD member agency. In 2013, IEUA completed regional pipeline facilities and began delivering recycled water. Recycled water is predominantly available in the southeastern sector of the City and is mostly used for large landscape irrigation areas, such as the Upland Hill Country Club Golf Course, City Parks, several school grounds and the Euclid Avenue median.

    From https://www.uplandca.gov/water

    Cities will require you NOT to water, except when cities require you TO water

    As you can see, water rights can get a bit complicated. Especially when a city such as Upland threatens to fine a resident for NOT watering a lawn, as occurred in 2014.

    Fernand Bogman stopped watering his grass in an effort to preserve water given current drought conditions.

    “Under the current circumstances, I don’t believe that that is acceptable that we waste water,” Bogman told Goldberg.

    The situation unfolded a few weeks back after Bogman was told a neighbor complained about his yard to the city.

    That phone call led city officials to demand that he keep his grass green.

    From https://www.cbsnews.com/losangeles/news/upland-man-could-face-steep-fines-for-allegedly-failing-to-water-lawn/

    The charges were eventually dropped in 2015.

    Anyway, if you live in one of the named cities, or in any city in California, be sure to keep up with your local city to see if water restrictions will affect you.