You are the CMO, marketing leader, or other leader at an identity, biometric, or technology firm.
You’ve made the decision to work with Bredemarket to create your content, proposal, or analysis.
You’ve gone to the https://bredemarket.com/cpa/ page and scheduled a “Free 30 minute content needs assessment” with me on my Calendly calendar. We will talk via Google Meet.
You’ve answered the preliminary questions I asked in the meeting request, including:
Normally these blog posts are addressed to Bredemarket’s PROSPECTS, the vendors who provide solutions that use biometrics or other technology. Such as identity proofing solutions.
But I’ve targeted this post for another audience, the organizations that BUY biometrics and technology solutions such as identity proofing solutions. Who knows? Perhaps they can use Bredemarket’s content-proposal-analysis services also. Later I will explain why you should use Bredemarket, and how you can use Bredemarket.
So if you are with an organization that SELLS identity proofing solutions, you can stop reading now. You don’t want to know what I am about to tell your prospects…or do you?
When you buy an identity proofing solution, you take on many responsibilities. While your vendor may be able to help, the ultimate responsibility remains with you.
Here are some questions you must answer:
What are your business goals for the project? Do you want to confirm 99.9% of all identities? Do you want to reduce fraudulent charges below $10 million? How will you measure this?
What are your technology goals for the project? What is your desired balance between false positives and false negatives? How will you measure this?
How will the project achieve legal compliance? What privacy requirements apply to your end users—even if they live outside your legal jurisdiction? Are you obtaining the required consents? Can you delete end user data upon request? Are you prepared if an Illinois lawyer sues you? Do you like prison food?
A new Government Accountability Office (GAO) audit found the Internal Revenue Service (IRS) has not exercised sufficient oversight of its digital identity-proofing program…
As many of you know, the IRS’ identity proofing vendor is ID.me. The GAO didn’t find any fault with ID.me. And frankly, it couldn’t…because according to the GAO, the IRS’ management of ID.me was found to be deficient.
“IRS was unable to show it had measurable goals and objectives for the program. IRS receives performance data from the vendor but did not show it independently identified outcomes it is seeking. IRS also has not shown documented procedures to routinely evaluate credential service providers’ performance. Without stronger performance reviews, IRS is hindered in its ability to take corrective actions as needed.
“ID.me acknowledges that its identity-proofing process involves the use of artificial intelligence (AI) technologies. However, IRS has not documented these uses in its AI inventory or taken steps to comply with its own AI oversight policies. Doing so would provide greater assurance that taxpayers’ rights are protected and that the technologies are accurate, reliable, effective, and transparent.”
You would think the IRS had a process for this…but apparently it doesn’t.
Dead on arrival (DOA).
But I’m not the IRS!
I’ll grant that you’re not the IRS. But is your identity proofing program management better…or worse?
Do you know what questions to ask?
Let Bredemarket ask you some questions. Perhaps these can help you create relevant external and internal content (I’ve created over 22 types of content), manage an RFP proposal process, or analyze your industry, company, or competitors.
I’m temporarily relaxing my focus tomorrow morning (Friday) by posting Bredemarket material to my personal LinkedIn account. (But not my other personal accounts.) Because the rules must be broken. (Not really.)
“If you need a consultant for marketing or proposal work, and your company is involved in the identification of individuals, Bredemarket can accept the work.”
Because…I learned at 7:30 that morning that my individual identification employer was no longer my employer. Several of us lost our jobs that day.
As it turns out, my view of my employment future was overly optimistic.
“Maybe I’ll find a new full-time position in a couple of weeks, and I’ll again have to reduce hours and scope.”
As it ended up, I didn’t…and I haven’t.
Your credentials are too impressive, so we are moving in a different direction.
And I’m paying full price for my healthcare—no employer subsidy.
Because I knew two people (long gone) at Company X, so the company came to mind.
Who runs marketing at Company X?
Because the open position was not an executive position, I searched LinkedIn for the company’s Chief Marketing Officer, or what the cool kids call the CMO. Anyone applying for the open position would want to talk to the CMO.
But I found:
No CMO on LinkedIn.
No Head of Marketing on LinkedIn.
No marketing head on Company X’s About Us page.
CMO-less.
But they’re hiring…a marketing manager.
Normally companies hire a marketing head, then let them build out their team. But in this case, Company X is starting in the middle by hiring a non-executive marketing manager.
Or maybe not.
The CxxO and double duty
There’s a chance that one of the other executives at Company X is wearing the marketing hat, in addition to their other duties.
This isn’t unusual in small startups, after all.
CxxO.
Now this makes it difficult for people outside the company who want to speak to the marketing head.
But who cares if it’s difficult for outsiders?
Yes it makes it hard for a marketing jobseeker to determine who the hiring authority is for an open marketing position.
And yes (because this blog is all about me) it makes it difficult for a product marketing consultant to pitch their services…especially when the two original contacts have left the company.
Making it hard for outsiders is actually GOOD for the company. Pesky outsiders can be pesky, especially if they’re calling at all hours and bumping their emails.
Who runs marketing at Company U?
But what’s happening on the inside of Company X, or at Company U (your company)?
Who determines what the marketing manager is supposed to do?
Who determines if the marketing manager is a success or failure?
From the perspective of Bredemarket, I am much better off when a prospect company has a clear plan of how it can use my content-proposal-analysis services.
“a word used in order to evade or retreat from a direct or forthright statement or position”
I don’t know how weasels became the subject of a negative phrase like this, but here we are.
I learned the phrase “weasel word” when I started working in proposals. I’ve been writing proposals for nearly 15 years, and I’ve run into many cases where I don’t comply with the written word of a mandatory requirement, and I end up having to…evade or retreat.
“This rule ensures that Federal agencies have appropriate flexibility to implement the card-based enforcement provisions of the REAL ID regulations after the May 7, 2025, enforcement deadline by explicitly permitting agencies to implement these provisions in phases….The rule also requires agencies to coordinate their plans with DHS, make the plans publicly available, and achieve full enforcement by May 5, 2027.”
As I have ranted repeatedly, the REAL ID enforcement DEADLINE is May 7, 2025, but FULL enforcement will be achieved by May 5, 2027. There are enough weasel words to distract from the fact that full enforcement is not taking place on May 7, 2025.
“Flexibility,” “implement in phases”…I’m taking notes. The next time I respond to a DHS RFI, I may use some of these.
Because Bredemarket does respond to Requests for Information, Requests for Proposal, and similar documents. One of Bredemarket’s clients recently received an award, with possible lucrative add-on work in the future.
Does your identity/biometric or technology conpany want the government to give you money? I can help. Talk to me: https://bredemarket.com/cpa/
Bredemarket 