Tag Archives: okta

Okta Talks About Evil Twins

Public wi-fi can be fun, especially when you don’t realize which networks were legitimately set up by the business.

And they’re really fun when someone pulls the “evil twin” trick, described by Okta.

“A hacker looks for a location with free, popular WiFi. The hacker takes note of the Service Set Identifier (SSID) name. Then, the hacker uses a tool like a WiFi Pineapple to set up a new account with the same SSID. Connected devices can’t differentiate between legitimate connections and fake versions.”

The next steps are to trick users into providing the authentication details for the “good” network, lure people into logging in to the “evil” network, then steal any unencrypted data.

Of course you don’t have to go to those extremes. If the business fails to publicize what the “good” network is called, just set up a network called “ReelOffishelWiFi” and see how many suckers you get.

(Imagen 4)

If Your Identity System Only Manages People, It Is Flawed

This is painful, but it has to be done.

I’ve spent 30 years working with the identities of PEOPLE and ensuring that all PEOPLE accessing a system are properly identified.

In other words, leaving a huge GAPING security hole.

Look at what Okta is doing;

“[N]ew Okta Platform capabilities…help businesses secure AI agents and other non-human identities with the same level of visibility, control, governance, and automation as human ones. The Okta Platform will now bring a unified, end-to-end identity security fabric to organizations for managing and securing all types of identities across their ecosystem, from AI agents to API keys to employees.”

I think that “unified” will take the place of “trust” as the identity buzzword. Thankfully.

If you’re only selling biometrics, or maybe biometrics and ID cards, where will your customers go to get the rest of their systems? Or will you just be a commodity supplier to the companies that provide the REAL systems?

(Unified security AI picture from Imagen 3)

How Identity and Biometrics Firms Can Use Blogging to Grow Their Business

(Updated blog post count 10/23/2023)

Identity and biometrics firms can achieve quantifiable benefits with prospects by blogging. Over 40 identity and biometrics firms are already blogging. Is yours?

Four reasons for blogging

My recent post “The Secret to Beating Half of All Fortune 500 Marketers and Growing Your Business” lists 14 quantifiable benefits from the fresh content from blogging, derived from an infographic at Daily Infographic. Here are the most important four:

  1. Awareness: the average company that blogs generates 55% more website visitors.
  2. Lead generation: B2B marketers that use blogs get 67% more leads than those who do not.
  3. Conversions: marketers who have prioritized blogging are 13x more likely to enjoy positive ROI.
  4. Conversions (again): 92% of companies who blog multiple times per day have acquired a customer from their blog.
Data source: Daily Infographic, https://www.dailyinfographic.com/state-of-blogging-industry

Blogging adds value.

Over 40 identity firms that are blogging

These firms (and probably many more) already recognize the value of identity blog post writing, and some of them are blogging frequently to get valuable content to their prospects and customers.

Is your firm on the list? If so, how frequently do you update your blog?

How your identity firm can start blogging

If you need help writing blog posts so that your identity/biometrics firm stands out, I, John E. Bredehoft of Bredemarket, can help.

My identity blog post writing experience benefits firms who identify individuals via fingers, faces, irises, DNA, driver’s licenses, geolocation, and many other factors and modalities. I truly am a biometric content marketing expert and an identity content marketing expert.

A few more things about my blogging offering:

By Unknown author – postcard, Public Domain, https://commons.wikimedia.org/w/index.php?curid=7691878

In most cases, I can provide your blog post via my standard package, the Bredemarket 400 Short Writing Service. I offer other packages and options if you have special needs.

Get in touch with Bredemarket

Authorize Bredemarket, Ontario California’s content marketing expert, to help your firm produce words that return results.

To discuss your identity/biometrics blog post needs further, book a meeting with me at calendly.com/bredemarket. On the questionnaire, select the Identity/biometrics industry and Blog post content.