I confess that Meta AI’s cluelessness often amuses me. I need to start collecting examples, but it is often off the, um, mark.
But if you REALLY want to confuse Meta AI, participate in Bredemarket’s “Meta Challenge”:
Meta Challenge: at least once per day in October and November, go to Facebook and/or Instagram and ask Meta AI the most inane questions you can think of.
Because we all want to know who is the best Osmond brother.
And Mark Zuckerberg’s shoe size.
Conversation with one of my Instagram bots.
Why?
Now since Bredemarket’s readers are of above average intelligence (and also have extremely magnetic personalities), you are probably asking why I am promoting this activity.
Simple reason: the data we feed to Meta AI in October and November will be used in December, according to PYMNTS.
Meta will begin using people’s conversations with its artificial intelligence to create personalized ads and content.
The change is set to go into effect Dec. 16, the tech giant announced Wednesday (Oct. 1),
If you are concerned about the Really Big Bunch knowing too much about you, feed them false information just to confuse them.
And maybe you’ll get some wild entertaining ads in return.
And if they complain that you’re intentionally messing up their algorithms, tell the Really Big Bunch that you’d be more than happy to provide the REAL data.
By now all of you are able to see the words that I originally saw several days ago: Bredebot’s writings on a content marketer’s need to practice empathy.
And Bredebot’s closing words: “Keep it human!”
Closing words that were written by a Google algorithm, not a human. And weren’t even envisioned in my original prompt; they just came out in the result.
And this is true whether the content is written by a bot or a human. There are thousands of content marketers who write about cancer treatments…despite the fact that most of them have never experienced the fear and dread of a cancer diagnosis themselves.
But the right words can address a prospect’s needs.
Are you a technology marketing leader who lies awake at night worrying about the following?
“Keeping up with the speed and complexity of the digital landscape.”
Well, maybe not that exact phrase. That sounds like something generative AI would write.
And in fact, my buddy Bredebot wrote it when answering a question about Chief Marketing Officer pain points relative to content.
Bredebot is the one in the middle.
But I’m not going to let Bredebot write an entire post about it, because I’m going to write it myself.
The human way to reflect the sentiment above is to ask whether your content is up-to-date, or is as dated as a Pentium.
And that’s something that a marketing leader DOES worry about, because they (usually) want their firms to be perceived as innovative, not old fashioned.
Let me give you an example of outdated content that persists today.
SEO, AEO, GEO…I believe they’re different
For years we have been discussing search engine optimization, or SEO. The whole point of SEO is to ensure that your content appears at the top of results when you use Google or Bing or another search engine to launch a search. (Ignore “sponsored content” for a minute here.)
In case you haven’t noticed, fewer and fewer people are using search engines. Instead, they are searching for answers from their favorite generative AI tool, and now the new term the kids are using is answer engine optimization, or AEO. Or perhaps you can follow the lead of Go Fish and refer to generative engine optimization, or GEO.
Now some people are continuing to use SEO when they mean AEO and GEO, under the theory that it’s all just optimization, and it’s all just searching but just with a different tool. Personally, I believe that continuing to refer to SEO is confusing because the term has always been associated with search engines.
“Unlike traditional SEO, which focuses on ranking for keywords, AEO concentrates on providing comprehensive, authoritative answers that AI systems can easily process and deliver to users….
“Think about how you use AI tools today. You don’t ask for ‘electrician Auckland residential services’, you ask, ‘What’s causing the flickering in my kitchen lights?’ or ‘How much should it cost to rewire a 1970s house?’ You want answers, not search results.”
But forget about XEO and let’s return to the content YOU create.
How do you keep YOUR content up-to-date?
Let’s say that you’ve reached the point in your content calendar where you have to write a blog post about pop music.
And let’s also say that you’re old enough to remember the 20th century.
You may have a problem.
For example, when you see the words “pop music,” you may immediately spell the second word with a “z” and a “k” when you TALK ABOUT.
And now that I’ve lost half my reading audience, you can see my point. While personas are approximations, you need to refer to them when crafting your content. If your hungry people (target audience) tend to be in their 20s and 30s, they’re probably not going to understand or respond to songs from M (Robin Scott) or Kraftwerk.
So how does a marketer ensure that their content is not dated? By remembering to ask, then act. Question your assumptions, do your research, write your content, then check your content.
Question your assumptions
Before you write your content, ensure your premise is correct. For example, I didn’t assume without questioning that “keeping up with the speed and complexity of the digital landscape” was a pressing issue. I KNEW that it was a pressing issue, because I encounter it daily.
Do your research
Next, take a moment and check what you are about to say. Was your assumption about fingerprint examiner infallibility affected by the NAS report? Was your assumption affected by activities that occurred after the NAS report?
Write your content
At some point you have to stop asking and start acting, writing your content. Write your draft 0.5 to get your thoughts down, then write your draft 1.0. And keep your personas in mind while you do it.
Check your content
Once it’s drafted, check it again. Have your dated assumptions crept into your writing? Did you use the term “SEO” out of habit, by mistake? Fix it.
The results of up-to-date content
If you do all these things, you’ll ensure that your competitors don’t laugh at your content and tell you how out of touch you are.
Ideally, you want your competitors to show how out of date they are.
“Look at WidgetCorp, who doesn’t even know how to spell! Their writer’s left finger slipped while typing, and they typed the so-called word ‘AEO’ rather than ‘SEO’! Everybody know the term is SEO!”
Which gives you the opportunity to write a succinct reply to your bozo competitor.
I’ll give you the joy of writing it yourself.
Unless you want Bredemarket to write it, or other content. Book a free meeting to discuss your needs. https://bredemarket.com/mark/
When I created the AI-generated imagery for my most recent reel, I tried to instruct Google Gemini to have Theodore Roosevelt wear the suit from the film Stop Making Sense.
From the Wikipedia entry for Stop Making Sense. Fair use.
I didn’t quite get there.
Imagen 4.
If you haven’t seen the reel, here it is. The music is not “Girlfriend is Better,” but from an older song by Brian Eno and David Byrne entitled “Mea Culpa.”
And what about Freja? Well, if the Danish Copyright Act takes effect on March 31, 2026 as expected, Cali John can get into a ton of trouble if he uses the video to create a realistic, digitally generated imitation of Freja. Again, consent is required. Again, there can be monetary penalties if you don’t get that consent.
But there’s another question we have to consider.
The vendor responsibility
Does the videoconference provider bear any responsibility for the violations of Illinois and Danish law?
“5. USE OF SERVICES AND YOUR RESPONSIBILITIES. You may only use the Services pursuant to the terms of this Agreement. You are solely responsible for Your and Your End Users’ use of the Services and shall abide by, and ensure compliance with, all Laws in connection with Your and each End User’s use of the Services, including but not limited to Laws related to recording, intellectual property, privacy and export control. Use of the Services is void where prohibited.”
But such requirements haven’t stopped BIPA lawyers from filing lawsuits against deep pocketed software vendors. Remember when Facebook settled for $650 million?
So remember what could happen the next time you participate in a multinational, multi-state, or even multi-city videoconference. Hope your AI note taker isn’t capturing screen shots.
“Generative AI promised to relieve humans of the tedious, mechanical work — freeing them to be more strategic, more creative, more human.
“The reality? We’ve wrapped our rationalizations around this new concept called “humans in the loop.”
“This often means marketers are demoted to glorified spellcheckers and fact-checkers for machine output. Not creators. Not strategists. Just custodians of content they never had a hand in shaping.
Perhaps Rose’s thoughts are wishful thinking on the part of carbon-based marketers.
But if the “humans in the loop” thought persists…isn’t everyone using the same undifferentiated loop? When everyone yells “we use AI,” no one is differentiated. And no, it makes no difference with AI flavor of the week you’re using, since they all train on data. Human data.
And if the humans at all the companies are imprisoned by their identical loops…who has the competitive advantage? No one.
Except for those that use humans…especially humans who have been around for a while and remember this. If you don’t have a full five minutes, skip right to the three-minute mark.
Bredemarket 