Identity/biometrics/technology marketing and writing services
June 2025 is almost over, so I can evaluate my performance against my goal.
So what is my goal for July? Stay tuned.
The Federal Trade Commission sort of got it wrong.
“If you want to use your driver’s license to fly, you’ll need a REAL ID. If you don’t have one yet, your state’s Department of Motor Vehicles (DMV) is the place to go, and they’re only taking in-person appointments.”
The FTC is attempting to warn against scammers who claim to offer REAL ID services and then defraud you.
But at least in California, you can START the REAL ID application process online. At the California DMV website, of course.
“During the online REAL ID application process, you will be prompted to upload documents that prove identity (e.g., valid passport or birth certificate) and residency (e.g., utility bill, bank statement).”
But you can’t do EVERYTHING online.
“Uploading images of these documents online will save you time when you visit the DMV office to complete your application so don’t skip this step. Bring the original documents submitted online to your REAL ID appointment.”
But whatever you do, don’t upload your documents to “the-real-id dot cn.”
Now it can be told.
Bredemarket hasn’t used paid advertising in years, but I recently ran a small ad for 4 days using Blaze, as offered by WordPress.
Even though Blaze was too broad for me to accurately specify my target audience.
So what were the final results?
But this did give me some ideas, should I want to conduct a more targeted paid campaign in the future.
Or a more targeted organic campaign.
But let me ask you about your experience:
And no, I’m not tired of the video yet.
I generated this picture in Imagen 4 after reading an AI art prompt suggestion from Danie Wylie. (I have mentioned her before in the Bredemarket blog…twice.)
The AI exercise raises a question.
What if you are in the middle of an identity verification or authentication process, and only THEN discover that a fraudster is impersonating you at that very moment?
The definitive summary on U.S. age assurance for adult content and social media as of today (June 27, 2025) has already been written at Biometric Update.
And I confess that if I were Joel R. McConvey, I would have unable to resist the overpowering temptation to dip my pen in the inkwell and write the following sentence:
“But as age checks become law in more and more places, the industry will have to weigh how far it can push – or pull out.”
But McConvey’s article does not just cover the Supreme Court’s decision on Texas HB 1181’s age verification requirement for porn websites—and Justice Clarence Thomas’ statement in the majority opinion that the act “triggers, and survives, review under intermediate scrutiny because it only incidentally burdens the protected speech of adults.”
The Biometric Update article also notes that a separate case regarding age assurance for social media use is still winding its way through the courts. The article quotes U.S. District Judge Amy Totenberg’s ruling on Georgia SB 351:
“[T]he act curbs the speech rights of Georgia’s youth while imposing an immense, potentially intrusive burden on all Georgians who wish to engage in the most central computerized public fora of the twenty-first century. This cannot comport with the free flow of information the First Amendment protects.”
One important distinction: while opposition to pornography is primarily (albeit not exclusively) from the right of the U.S. political spectrum, opposition to social media is more broad-based. So social media restrictions are less of a party issue.
But returning to law rather than politics, one can objectively (or most likely subjectively) debate the Constitutional merits of naked people having sex vs. AI fakes of reunions of the living members of Led Zeppelin, the latter of which seem to be the trend on Facebook these days.
But streaking back to Texas, what of the minority opinion of the three Supreme Court Justices who dissented in the 6-3 opinion? According to The Texas Tribune, Justice Elena Kagan spoke for Justices Sonia Sotomayor and Kentanji Brown Jackson:
“But what if Texas could do better — what if Texas could achieve its interest without so interfering with adults’ constitutionally protected rights in viewing the speech HB 1181 covers? The State should be foreclosed from restricting adults’ access to protected speech if that is not in fact necessary.”
If you assume age verification (which uses a government backed ID) rather than age estimation (which does not), the question of whether identity verification (even without document retention) is “restricting” is a muddy one.
Of course all these issues have little to do with the technology itself, reminding us that technology is only a small part of any solution.
Does your LinkedIn content look like this?
Fix that, before your competitors steal your rightful revenue.
Schedule a meeting with Bredemarket to discuss your needs at https://bredemarket.com/cpa/.
And if you want to see Bredemarket’s LinkedIn content, visit:
(Imagen 4)
In a recent Content Marketing Institute webinar (REALLY recent: it’s still going on as I type this), co-presenter Brittany Bowen made the point that the case studies that content marketers produce help prove their worth.
Perhaps it’s time for Bredemarket to talk about case studies again. I haven’t discussed case studies in detail in many months.
And perhaps it’s time to reshare Bredemarket’s own case studies. Which were written in April 2023 (I was still at Incode, and only had six questions rather than seven) and desperately need an update.
If I can help you with case studies, contact me. https://bredemarket.com/cpa/
(Yes, this is a repurpose and expansion. Live the repurposing dream.)
“Hey, I want to get a message out.”
“Is this part of a large multi-faceted campaign, like a go-to-market omnichannel effort?”
“Oh, no, nothing like that. Just a message related to the upcoming July 4 holiday.”
“OK. How about if we publish your message six months from now, in late December?”
Um…
I think we can do better than that.
Blogging gives you the perfect vehicle to respond to current events and immediate needs.
Provided you prepare beforehand by answering questions such as these:
Once you answer these and other questions, you can draft your blog post, review it, finalize it, and publish it. All within days…or within hours if it’s critically important.
And if you don’t have the time to write it quickly, Bredemarket can help with my Bredemarket 400 Short Writing Service.
Unless you WANT to publish July 4 posts in winter.
Let’s talk: https://bredemarket.com/cpa/
(Imagen 4)
Remember last month when I created the Meta AI character N. P. E. Bredemarket? “He” identifies as “wisdom in technology, at your service.” Although I need to train him more, he is fairly good at illuminating technology topics.
But he doesn’t make me money.
To make money, I need an influencer to promote Bredemarket.
I created a second Meta AI non-person entity. This one, named JaneCPAInfluencer.
“She” is still in anti-hallucination training; at one point she said that I was the past president of the International Biometric Association (whatever that is). But she’s getting better.
Will she drum up business for Bredemarket? Probably not, since my Instagram influence pales in comparison to my Facebook and LinkedIn influence. But I’m curious to try it.
I previously used this tumbleweed image (public domain) in a November post. At the time I had just emailed people at a number of companies, but discovered that three of the companies had ceased to exist.
I wonder how many emails would bounce if I sent a new email tomorrow.
Are you giving your prospects the silent treatment? This could have adverse consequences.
If you have blog or other content marketing needs, contact Bredemarket: https://bredemarket.com/cpa/
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