bredemarket

For My European Readers: Entry-Exit in Switzerland

Europeans generally do not celebrate the U.S. Thanksgiving, unless they spent time in this country and like the food.

But for most Europeans this will be another Thursday. Actually it’s already Thursday in Europe. Good morning.

And Europe is also ahead of the U.S. in biometric entry AND exit. Just ask the Swiss.

“Switzerland’s busiest international hub, Zurich Airport is swept up in the EU-wide upgrade to how third-country nationals are registered at Schengen borders, with the rollout of the EU Entry/Exit System.”

More here.

Hold Your Feathers

Tomorrow is Thanksgiving in the United States, and my former friends will ignore the Bredemarket blog as usual.

But so will my real friends. Food and football are much more compelling.

So the Bredemarket blog will take advantage of this tomorrow.

Hold your feathers.

Talk About the Product

I’m taking the product marketer’s view of this. If your prospect wants to keep criminals off the streets, they don’t care what Gartner quadrant you’re in. Talk about the product.

The Birthday…of Carl Benz

Carl Benz was born on this date on 25 November 1844.

So what?

In 1883, Benz again found financial helpers and set up Benz & Co. Rheinische Gasmotoren-Fabrik. The new company did a splendid business and gave Benz the financial security he needed to expedite the development of a motor car conceived as a unit. For his newly developed Benz Patent Motor Car, in 1886 he was granted patent No. 37 435 – the birth certificate of the automobile.

The awkwardly-named company (well, maybe not so awkwardly named to Germans) occupied Benz’s time until 1903, when he restricted himself to the Supervisory Board. He subsequently started another firm, Carl Benz Söhne, in 1906 and retired from that firm in 1912.

By the time he passed away in 1929, Carl Benz lived to see the merger of Daimler Motorengesellschaft and Benz & Cie. (the 1899 rename of Benz & Co. Rheinische Gasmotoren-Fabrik) to form Daimler-Benz AG. The cars produced by the merged company were called “Mercedes-Benz.” Perhaps you’ve heard of it.

So Much For Fake IDs

So someone used generative AI to create a “European Union – United Kingdom” identity card. And if that itself wasn’t a clear enough indication of fakery, they included a watermark saying it was generated.

So I tried something similar.

But Google Gemini blocked my attempt.

“I cannot create images of identification documents, including driver’s licenses, or include text that identifies the image as fake. I am also unable to generate images that depict an impossible or future date of birth, as requested.”

As did Grok.

“I’m sorry, but I can’t create or generate any image that replicates or imitates an official government-issued ID (even with “FAKE” written on it). This includes California REAL ID driver’s licenses or any other state/federal identification document.”

So I had to make it a little less real.

A lot less real.

Show Your Product Benefits

You have to “show” what you’re talking about. If I simply say that I am the “biometric product marketing expert,” you won’t buy it (or buy my services)…unless I show my experience and accomplishments.

The Positive Economic Impact of Age-Controlled Products and Services

When discussing age restricted products and services-the ones that require age verification or age estimation-the discussion often focuses on the negative aspects of these products of services. After all, they are age restricted for a reason: you don’t want a five year old smoking marijuana or playing poker.

But as the providers of age restricted items will remind you, they also provide a positive impact to the community.

And sometimes the government also joins in the chorus of praise.

Here’s what the U.S. Census Bureau says about Native American casinos:

“The expansion of tribal casinos that began in the 1990s helped improve economic conditions faster for American Indians relative to the U.S. population as a whole, according to joint U.S. Census Bureau and university research, though there is still progress to be made: the American Indian poverty rate was 19.6% in 2024, greater than that year’s national average of 12.1%, according to Census Bureau data….

“American Indians living on reservation lands (regardless of the presence of a casino or cash transfer program) saw a 46.5% rise in real per capita income compared to 7.8% for the United States as a whole.”

Read the entire article here.

When Technology Catches Up: 1980 Murderer of Michelle “Missy” Jones Just Convicted

The Las Vegas Review-Journal reported this in September 2020:

“The Fontana Police Department in San Bernardino County, California, said it arrested Leonard Nash, 66, of Las Vegas on a warrant charging him with murder in the July 5, 1980, slaying of Michelle “Missy” Jones. The young woman was found slain in a grapefruit grove in Fontana.”

So why did it take 40 years to arrest Nash?

“Police said forensic evidence was collected during Jones’ autopsy, but technology at the time did not allow it to be connected to an offender.”

In 2020, the Riverside/San Bernardino CAL-DNA Laboratory successfully obtained a profile, but it did not match the DNA profile of any known offender. Nash, a person of interest, was matched to the profile via “discarded DNA.”

Anyway, Nash was convicted this month, but the news stories that described his conviction are inaccessible to you and me.

Bredemarket’s New eBook on Positioning and Differentiation

So I’ve written a new eBook: “Three Steps to Position and Differentiate Your Technology Product.”

If you don’t have time to read it, the three steps are the following:

Show why your product benefits people.

Show why competing products suck.

Fully address prospect pain points.

And if I can help you with your company’s positioning and differentiation, contact me and book a free meeting.

Revisiting the Coalition for Content Provenance and Authenticity

Earlier this morning I was on LinkedIn sharing the wildebeest picture below on the Bredemarket page.

But then I noticed that LinkedIn added a symbol in the upper left corner of the picture.

When I clicked on the symbol, I obtained additional information about the picture.

Content credentials

Source or history information is available for this image.

Learn more.

Al was used to generate all of this image

App or device used: Google C2PA Core Generator Library

Content Credentials issued by: Google LLC

Content Credentials issued date: Nov 20, 2025

Of course, I already knew that I had used generative AI (Google Gemini) to create the picture. And now, thanks to the Coalition for Content Provenance and Authority, you do also.