Tag Archives: technology

The “Crowd” in Custom Software Development

Bredemarket provides several services, but one service I don’t provide is custom software development.

Even though I’ve launched mobile apps.

Well, not really.

During my final years at MorphoTrak, I handled speaker and session coordination for the company’s annual Users Conference. Among my duties were managing the loading of speaker and session biographies into the CVENT-powered conference website.

CVENT had a sister mobile app known as CrowdCompass that allowed presentation of the information in mobile form. I briefly mentioned the app before. You would load your information into the existing framework, and then CVENT would facilitate the approval of your custom app in the App Store and Google Play.

From a Google search.

I found an online reference to one of my old apps, but the app itself does not appear to be on the CNET website.

And you know that picture of me at a podium, waving my arm around? I was evangelizing my app to the Users Conference crowd.

Evangelizing my so-called custom software development.

So that’s my so-called experience with custom software development. If you’re looking for TRUE custom software development services, perhaps I can place you in touch with Silicon Tech Solutions.

Buying in Bulk in 1666

Pardon me while I leave my usual B2B and B2G comfort zone and enter the B2C world.

We think of buying in bulk—hauling the van (I almost said “station wagon”) to Costco or Sam’s Club—as a modern invention.

But it’s only new to those of us who are NOT incredibly wealthy. 

As Ellen Hawley reminds us, rich people such as Samuel Pepys had goods problems during the Great Fire of London in 1666. The fire was leaving the City and approaching their homes—what to do? According to Pepys’ words, this is part of what he did:

“Sir W. Batten not knowing how to remove his wine, did dig a pit in the garden, and laid it in there; and I took the opportunity of laying all the papers of my office that I could not otherwise dispose of. And in the evening Sir W. Pen and I did dig another, and put our wine in it; and I my Parmazan cheese, as well as my wine and some other things.”

The “Parmazan” cheese is never mentioned again. As Hawley observes:

“Pepys’ house did not burn and in a later entry he writes about unearthing his wine but doesn’t mention the cheese. Since he didn’t complain about losing it, we can probably assume the fire didn’t turn it into a giant grilled cheese sandwich, minus the bread.”

Although a Parmesan cheese sandwich sounds foreign to me.

So why am I writing about 17th century fires and foods in the Bredemarket blog?

Imagen 4.
  • Because the story reminds us that we have to face problems with the technology we have available.

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Why Products With No Competition Actually Have Competition

(All pictures Imagen 4)

I’ve said this before. If a company says it has no competition, run far away.

There are always alternatives.

I’m revisiting the “we have no competition” topic, because I have another point to make. If you claim your firm’s product has no competition because of its robust unmatched feature set, why are you still broke?

Take this example: the Uneek Combination Oven-Microwave.

A young woman left her family home and moved into her own apartment in the city.

A small studio apartment.

Her apartment was a very tiny studio apartment. Because of the lack of space, the woman equipped the apartment’s small kitchen area with a space-saving appliance that was a combination oven and microwave.

This was truly a product that had no competition, because its feature set was unequaled by most cooking appliances on the market. Everything else was either an oven or a microwave, not both.

The Uneek Combination Oven-Microwave.

So by logic this product should have commanded a 99% market share because of its extensive feature set, right?

Yet it didn’t.

Labor Day sale soon.

Because this product actually had competitors.

  • Stand-alone ovens.
  • Stand-alone microwaves.
  • Takeout food which ensured that you needed neither an oven nor a microwave.
  • And cold food.
No need to cook tonight.

The biggest competitor against ANY product is simply buying nothing at all.

After all, buying nothing at all has by far the lowest price.

At least in the short term.

PFAS Removal: Forever is Forever

From MIT:

“What if we could permanently remove the toxic ‘forever chemicals’ contaminating our water?”

You mean remove them…um…forever?

Hear the audio discussion of Enspired Solutions, Denise Kay, Meng Wang, and per- and polyfluoroalkyl substances (PFAS) here: https://www.technologyreview.com/2025/07/22/1117638/fighting-forever-chemicals-and-startup-fatigue/

Content For Tech Marketers

Does your tech firm need prospect-facing text content?

Bredemarket creates written content for tech marketers that attracts prospects.

Stop losing prospects! Use Bredemarket content for tech marketers: https://bredemarket.com/mark/

Stop losing prospects! Use Bredemarket content for tech marketers
Content for tech marketers.
Content For Tech Marketers (July 3, 2025)Download

NFI is Charged Up

(Imagen 4)

It’s been over three years since I mentioned NFI Industries in the Bredemarket blog. At the time I said:

“NFI is working with Volvo, Daimler, and others on an ambitious project to “[o]perate the first 100% zero-emission drayage fleet in the U.S. with the deployment of 60 battery-electric tractors.” NFI wants to achieve this by 2023.”

Well, now it’s 2025, and NFI has nearly 90 battery-electric tractors. And a place to charge them:

“NFI and Prologis Mobility launched a new electric truck charging depot in Ontario, California. The 1 MW facility features 10 dedicated charging ports and charges up to 20 vehicles daily.”

In the Distance

Part of Ubiquity Via Focus is knowing whom to EXCLUDE from your focus.

If my former friends’ focus is elsewhere, my focus won’t impede on theirs.

In the distance.

If you are focused on identity/biometric and technology product marketng, here is What I Do: https://bredemarket.com/what-i-do/

If their focus is elsewhere, my focus won’t impede.

Don’t Learn to Code 2

(Imagen 4)

As a follow-up to my first post on this topic, look at the Guardian’s summary article, “Will AI wipe out the first rung of the career ladder?”

The Guardian cites several sources:

  • Anthropic states (possibly in self-interest) that unemployment could hit 20% in five years.
  • One quarter of all programming jobs already vanished in the last two years.
  • A LinkedIn executive echoed the pessimism about the future (while LinkedIn hypes its own AI capabilities to secure the dwindling number of jobs remaining).
  • The Federal Reserve cited high college graduate rates of unemployment (5.8%) and underemployment (41.2%).

Read the entire article here.

Ubiquity Via Focus…On Where?

So Bredemarket’s talking about “ubiquity via focus”?

Focus on where?

On the Bredemarket blog, your source for the latest identity/biometric and technology news.

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