“In fast-moving markets, speed of execution beats perfect strategy almost every time. Businesses that test ideas quickly, implement improvements, and make decisions without weeks of deliberation create momentum. That momentum compounds into growth, visibility, and opportunity.”
Bredemarket’s processes can—with your cooperation—result in rapid delivery of prospect-focused content.
So let’s talk.
Or you can take a few seconds to learn about the questions I ask to speed your content delivery.
Basil Hatto of NP (Neil Patel) Digital recently made the point that increased sales velocity reduces costs to the selling company, since the prospects reach decisions more quickly.
So how can a business like yours, or a business like Bredemarket, increase sales velocity?
Let’s discuss how Bredemarket’s marketing and writing services can help your content, proposal, and analysis needs.
Many companies, Bredemarket included, have benefited from the efforts of evangelists. But don’t take those efforts for granted.
I recently said good-bye to a former Bredemarket evangelist who became silent and indifferent over time. I positively thanked them for their past support, carefully avoiding the topic of why and how that support ended.
(Maybe I should have asked, but I doubt I would have received an answer.)
And I remain thankful for the Bredemarket evangelists who are still there.
Sales involves people who say no…usually many more than the people who say yes.
To keep moving forward in business (and elsewhere) and to survive the rejections, you have to distance yourself from the naysayers and focus on those who say yes.
“A purple squirrel is a candidate so rare and perfectly matched to what you need that finding one feels impossible. Someone who checks every single box, including boxes you didn’t even know you cared about.”
Then Welsh provided an example of a purple squirrel, a man named Sagar Patel who worked for him at PatientPop.
On paper pyramids
At the time PatientPop had less than $40,000 in annual revenue, so it didn’t have a huge marketing department. It didn’t even have Bredemarket as a product marketing consultant because Bredemarket didn’t exist yet. And anyway, at the time I knew next to nothing about PatientPop’s healthcare-centered hungry people, physicians who needed to attract prospects and clients via then-current search engine optimization (SEO) techniques.
Google Gemini.
Patel could have launched into a complex, feature-laden SEO discussion, but his target physicians would have responded, “So what?” Doctors want to doctor, not obsess over choosing trailing keywords…and understand the benefits of a solution immediately.
“So Sagar grabbed some notebook paper and drew five sides of a pyramid. He labeled each one, describing his ‘5 sides of local SEO for healthcare providers,’ and then taped them all together.
“He made himself a little paper pyramid to use in his sales pitches.”
Google Gemini. My prompt asked Nano Banana to create a “realistic” picture.
Was Patel’s paper pyramid an effective sales tool for PatientPop? Read Welsh’s article to find out.
What’s your paper pyramid?
Too many companies wait months for the perfect marketing solution instead of doing something NOW and refining it later.
Bredemarket’s different. I ask, then I act.
I ask, then I act.
Once I’ve set my compass, I get my clients a draft within days. Last week alone I turned out drafts for two clients, moving them forward so the content is available to their prospects and clients.
With my suggested schedule for short content—three day drafts, three day reviews, three day redrafts—your new content can become your online “secret salesperson” within two weeks or less.
Don’t believe me? This post alone is chock-full of links to other Bredemarket posts and Bredemarket pages, all of which are functioning as “secret salespeople” for me every single day.
If you want secret salespeople to work for you, talk to me and we’ll devise a plan to improve your product marketing awareness RIGHT NOW.
A tech journalist, writing on their personal social channels, noted that they recently bought a laptop bag luggage strap…and was immediately added to the company’s mailing list.
Because when you buy one laptop bag luggage strap, you obviously need seven more.
Google Gemini.
But it’s really bad when you buy a refrigerator and the seller thinks you want more of THOSE.
Bredemarket is not a B2C business, and 99% of Bredemarket’s business is already conducted online. But even I need to remind myself that my prospects and clients may not be in an office—not even a home office—when they do business with me.
Bredemarket 