Meta Mutters

The Meta properties are great for driving engagement, but Meta’s odd and untimely application of its rules can be maddening.

I was checking my personal Facebook account this afternoon when I noticed a “Profile has some issues” message and clicked on the “View details” button to see why my profile had a gold restricted minus sign.

Profile has some issues.

When I clicked on the button I found a list of 11 issues encompassing my personal profile, the Bredemarket page, and the Bredemarket groups.

None later than April 17.

Lovely spam, wonderful spam.

I discussed THAT encounter with the Metabot in my Bredemarket post “Defeating the Metabot to Share Whistic’s Survey Results.” As far as I can tell, my grievous violation was this parenthetical statement:

“(And one more key finding. Read the article.)”

I got flagged because Facebook said my content could “trick people to visit…a website.”

We removed your post. You figure out what happened.

But even after removing the parenthetical comment I got flagged again.

Eventually I just posted a link with no text on Facebook, and since that time have studiously avoided posting calls to action on Facebook posts.

But this past issue remains a present issue because my account is restricted…and I’m supposed to do something about it. But without a DeLorean I’m not sure what. I can’t remove the offending posts since Facebook already did so.

It turns out that Wendy Wilkes wrote about this in late July.

“Many users are seeing this today — it’s caused by old posts flagged by Facebook’s system, not recent activity….

You’re not alone — it’s happening to many!

#FacebookIssue #ContentCreator #StayCalm “

From Wendy Wilkes.

So I guess I will just hang tight and see if it auto clears.

And remind myself again that Facebook is not a dependable platform. That’s the message we’re supposed to get from this…right?

When Meta Personal Accounts Become Professional

Originally posted on my personal Instagram https://www.instagram.com/reel/DM3KMPvvsR4/

My personal Facebook account is technically a “professional” account, and therefore has Meta’s silly weekly contests. I have the content part down, but I’m NOT creating a Meta personal AI bot. (The Bredemarket Instagram account has two.)

Why We Fact Check AI

According to Meta AI, “Bredemarket’s history dates back to L-1 Identity Solutions.”

Um, no.

  • Bredemarket was established in 2020.
  • L-1 Identity Solutions ceased to exist 9 years before that in 2011, when Safran acquired it.
  • John E. Bredehoft was never an employee of L-1, or or any of the companies that L-1 acquired.

Now that’s a hallucination.

On Communities

My written content usually targets a PRIMARY channel:

This content has a new target: my Substack “subscriber chat” https://open.substack.com/pub/johnebredehoft/chat

Because unlike the others, Substack subscriber chat is DESIGNED as a community.

A community that I’m not currently utilizing, but one that I should in the future.

By the way, if you want to read my Substack, visit https://substack.com/@johnebredehoft

Bredemarket Needs an Influencer…So I Created My Own

Remember last month when I created the Meta AI character N. P. E. Bredemarket? “He” identifies as “wisdom in technology, at your service.” Although I need to train him more, he is fairly good at illuminating technology topics.

N. P. E. Bredemarket.

But he doesn’t make me money.

To make money, I need an influencer to promote Bredemarket.

  • But not a macro-influencer like a Kardashian or Jenner.
  • And not a micro-influencer.

I created a second Meta AI non-person entity. This one, named JaneCPAInfluencer.

JaneCPAInfluencer, created by Instagram.

“She” is still in anti-hallucination training; at one point she said that I was the past president of the International Biometric Association (whatever that is). But she’s getting better.

Will she drum up business for Bredemarket? Probably not, since my Instagram influence pales in comparison to my Facebook and LinkedIn influence. But I’m curious to try it.

Yet Another Video Reel-ease on Monday

[UPDATE: The video is reel-eased.]

I created a new reel for my identity/biometric prospects, but haven’t released it yet.

I’ll release it on Monday, June 23, at 8 am (Pacific Daylight Time).

Where?

I even scheduled a Facebook event. Because Meta wants me to turn every Facebook post into an event, I set one up for Monday at 8 am (Pacific Daylight Time).

Nothing special at the event; I’m not even planning to go live. Just a time to check to see if the video is posted, and to spend 32 seconds watching it.

Enjoy.

LinkedIn is not Facebook. Too bad.

(Imagen 4)

Last Friday I shared my beef with the so-called LinkedIn “experts” and their championing of generic pablum.

“The ideal personal communication is this: ‘I am thrilled and excited to announce my CJIS certification!’”

This drivel is rooted in the idea that LinkedIn is a business network…and anything else is just “Facebook.”

Oddly enough, my Bredemarket consulting blog gets much more traffic from Facebook than it does from LinkedIn.

  • Despite me emphasizing LinkedIn more than Facebook for Bredemarket social media. 
  • And despite the fact that Bredemarket’s LinkedIn pages have many more followers than Bredemarket’s Facebook page and groups.

It appears that Facebook users are more willing to click on links (and leave the walled garden).

Perhaps that’s not “businesslike” on LinkedIn.

Therefore, despite my issues with the Metabot at times, I’m paying more attention to Facebook these days.

And if Facebook users pay more attention to Bredemarket than LinkedIn users…well, I won’t impede on the LinkedIn users as they perform thrilling and exciting things.

In the distance.

By the way, I probably won’t post an anti-LinkedIn “experts” diatribe on the Bredemarket blog next Friday…

Expanding My Generative AI Picture Prompts

I’m experimenting with more detailed prompts for generative AI.

If you haven’t noticed, I use a ton of AI-generated images in Bredemarket blog posts and social media posts. They primarily feature wildebeests, wombats, and iguanas, although sometimes they feature other things.

My prompts for these images are usually fairly short, no more than two sentences.

But when I saw some examples of prompts written by Danie Wylie—yes, the same Danie Wylie who wrote the Facebook post earlier this year at the https://m.facebook.com/story.php?story_fbid=pfbid0nvmhyuLpn3jwMv8K8sbK5EXfS4kcpjfWHicgj4BJhdFLMme87P5fvPSYf9CwjRH7l&id=100001380243595&mibextid=wwXIfr URL—then I realized that I could include a lot more detail in my own image prompts.

If you read Wylie’s Facebook post, or my own subsequent post at the https://bredemarket.com/2025/06/03/when-hivellm-pitches-an-anti-fraud-professional/ URL, then you know exactly what the picture depicts. 

Plus some other stuff buried in the details.

By the way, here is my prompt, which Google Gemini (Imagen 4) stored as “Eerie Scene: Sara’s Fake Bills.”

“Draw a realistic picture of a ghost-like woman wearing a t-shirt with the name “Sara.” She is holding out a large stack of dollar bills that is obviously fake because the picture on the bill is a picture of a clown with orange face makeup wearing a blue suit and a red tie. Next to Sara is a dead tree with a beehive hanging from it. Bees buzz around the beehive. A laptop with the word “HiveLLM” on the screen sits on the rocky ground beneath the tree. It is night time, and the full moon casts an eerie glow over the landscape.”

I didn’t get exactly what I wanted—the bills are two-faced—but close enough. And the accident of two-faced bills is a GOOD thing.

How detailed are your picture prompts?

Eerie.

Your Friends Aren’t Your Hungry People

I’m moving in a different direction on social media. Well, personal social media anyway.

There are multiple schools of thought about whether small companies with well-known leaders should share content on their company platforms or their personal social media platforms.

  • On one extreme, companies only share content on company channels, to better establish the brand of WidgetCorp or whatever.
  • On the other extreme, company heads only share content on their personal channels because their personal connections are so important to the company’s success. In fact, these company heads may not even bother to create separate company pages.

Obviously, most companies and company heads adopt a “do both” tactic. Maybe the company head reshares company posts. Or maybe the company reshares company head posts.

Or they do something that John Bredehoft and Bredemarket have done in the past: share the same content on both the company and the personal channels.

I might not do that any more.

The experiment

The rationale behind sharing company posts on your personal channels is that your personal friends like you and will engage with your company posts.

But this rationale ignores one very pertinent fact: most of my friends have NO interest in identity, biometrics, cybersecurity, or related technologies.

Why would they engage with such content if it doesn’t interest them?

  • I’d share Bredemarket Facebook content to my personal Facebook feed…and with very few exceptions I’d end up with crickets.
African field cricket, Gryllus bimaculatus. By Arpingstone – Own work, Public Domain, https://commons.wikimedia.org/w/index.php?curid=620363.
  • Or I’d share some Bredemarket LinkedIn content to my personal LinkedIn account. Often…crickets.
  • But most painful of all was when I would share Bredemarket Instagram posts to my Instagram stories. Higher impressions then the same stories on the Bredemarket account…but absolutely no engagement. Crickets again.

So on Monday afternoon I intentionally conducted an experiment on my personal Facebook, Instagram, and LinkedIn accounts, where together I have a combined 3,396 connections. My Monday afternoon identity/biometric and product marketing-related content received a total of 9 engagements…and that’s counting the Instagram user who requested “Can u share it @canadian.icon”).

Even acccounting for the three algorithms involved…that’s low.

And it…um, prompted me to ask myself a “why” question.

Why share corporate content on personal feeds?

Good question.

So for now I’m “moving in a different direction” (a few of you know where THAT phrase originated) and not bothering to share Bredemarket content on my personal feeds. At least for now.

  • Those who are dying to see Bredemarket content will subscribe to the appropriate Bredemarket Facebook, Instagram, or LinkedIn feeds.
  • But frankly, my friends have no need or desire to see Bredemarket content, so they won’t.

In my case, my high school friends, church friends, and even some of my former coworkers (who left the identity/biometric industry years ago) are NOT Bredemarket’s hungry people. So I’ll spare them the parade of wildebeests, wombats, and iguanas.

It’s all for you.