Tag Archives: canva

Are All Your Eggs in One Social Basket?

(Imagen 4)

If your strategy is solely based upon a single platform such as TikTok, CapCut, Substack, Canva, or any other, you’ve already lost by putting all your eggs in one social basket.

Social dependence

My Saturday TikTok post got me thinking about companies whose entire STRATEGY is based on TikTok.

Not tactics.

Strategy.

  • Even though the chance remains that TikTok may be banned in the United States, as it is already banned in India…and is not available in China.
  • Or the companies that depend on CapCut who may have just surrendered their intellectual rights. Oh, and CapCut may be banned in the United States also.
  • Or the people that are so thrilled with Substack that they are stopping all other social media activity and concentrating solely on Substack.
  • Or the companies (I know of one) who base their strategy solely on Canva.

Or you can cite any other platform, dependence upon which could devastate your business overnight.

So own your own website and mailing list…right?

Well, at least Bredemarket doesn’t have to worry about losing access to my prospects and customers.

Even if I lose access to every single social media service, I still have my WordPress website and my MailChimp mailing list. 

So I am 100% insulated, right? 

Um, right?

OK, guess I’m threatened also.

Omnichannel distribution

In the biometric world, we talk about five factors of authentication and identity verification. If you depend upon a single factor, you’re in trouble. But using multiple factors lessens the risk.

Similarly, if you distribute your content via multiple channels, then a threat to any single channel doesn’t put you out of business.

(Sales pitch incoming)

And your distributed content can take multiple forms. Blogs. Case studies. White papers. Social content on multiple channels.

Assuming you actually create the content.

Or get someone to help you create it.

(Told you there would be a sales pitch.)

So rather than reading Bredemarket’s sales pitch (call to action), why don’t we work on creating yours? Click the image below and reserve a free meeting time.

CPA
Bredemarket’s “CPA.”

Royals

Here’s a song.

The listed artist for this song is Royalty Free Music Background.

The song title is “Future Electronic (Upbeat Music).”

I had been using an AI music generator in Canva, but since that is now restricted to non-commercial use I switched to another music app within Canva for Bredemarket’s videos.

Taking great care to select videos that are royalty free.

Since I liked this particular song, I used it in two videos, the first of which was only 8 seconds long, the second 64 seconds long.

And then I merrily uploaded both videos to the Bredemarket blog, LinkedIn, various Meta properties, and Bluesky with no problem.

Until I got to YouTube.

The 8 second video uploaded fine, but the 64 second version was blocked worldwide because of a copyright violation.

On a band called Royalty Free Music Background.

Social media is fun.

An Eventful Monday

Now that I’ve formally scheduled the release of my talkie—it’s even an “event” on Facebook—I may as well provide a description of what my talkie contains.

  • First, the video is 3 minutes and 40 seconds long, which for me is long. And why you won’t see it on Bluesky or Instagram. But you will see it here; it’s already scheduled.
  • Oh, and I talk. The video alternates between shots of me at Bredemarket world headquarters and shots of textual/image descriptions incorporating Canva’s finest AI-generated music. If you’ve seen my other videos you know the…um…score.
  • I start by introducing the subject of “marketing and writing services” and identifying MY hungry people (target audience). 
  • Then I explain, in detail, what Bredemarket’s “CPA” services are NOT…and what they ARE.
  • I briefly touch on the questions I ask my clients. If you’ve read Bredemarket’s “Seven Questions Your Content Creator Will Ask You,” you’re already familiar with these questions.
  • Then I do something that some sales professionals would NEVER do—reveal my pricing up front.
  • Finally, my call to action is for interested prospects to book a meeting with me on my CPA page. If you don’t already have the link to that page, you’ll get it on Monday.

Well, that’s that. Come back Monday at 8:00 am Pacific Standard Time / 1600 GMT.