This scene is incredibly inaccurate. A teenage Napoleon was NOT looking on as George Washington presented a copy of the Declaration of Independence to King George III during the Treaty of Paris negotiations in 1783.
But at least Napoleon was in France in September 1783, presumably at the military academy at Brienne-le-Château, 125 miles east of Paris (the kilometer hadn’t been adopted yet). Napoleon was bullied at the academy for his short stature and poor French (his native tongue was Corsican), but he would show them.
King George was certainly not in France in 1783, since he rarely traveled far from London.
General George (not yet President) was headquartered with his troops in New Jersey, based at the house known as Rockingham.
The actual U.S. negotiators in Paris were John Adams, Benjamin Franklin, John Jay, and Henry Laurens (who had been released from the Tower of London).
But at least the two Georges picture is more accurate than my picture of Thomas Jefferson eating a hot dog as a baseball game was played nearby.
Tommy.
I will talk about the Declaration of Independence, in a content marketing context, later this week. On Wednesday, of course.
Odd, I thought. Not sure why a fingerprint device company would write stuff like this:
“AI Agent based automation could be the key to overcoming the bottlenecks in content creation and distribution. As a CEO, I am constantly seeking ways to optimize our operations, and this seemed like a promising avenue. The idea of automating content amplification intrigued me, especially considering the potential time savings and efficiency gains.”
Then I saw the author: “MIA.” (All caps.)
“MIA is CloudApper’s sales and solutions assistant, designed to help professionals and business leaders explore the future of workforce technology. MIA shares insights from real-world conversations with customers and CloudApper experts-bridging the gap between AI innovation and practical enterprise solutions.”
I subsequently discovered that CloudApper was co-founded by the same person who co-founded M2SYS.
So apparently CloudApper is publishing its posts on the M2SYS website.
Which led me to question: is M2SYS still a biometric concern?
I checked news articles, and the most recent mentions of the company are from so-called research reports of dubious value. Here’s the blurb for a 2021 report.
“The Key Players of the Global AFIS Market are 3M Cogent, Inc. (U.S.), Safran Identity & Security (U.S.), NEC Corporation (Japan), M2SYS Technology (U.S.), Afix Technologies Inc (U.S.), Biometrics4ALL (U.S.), Fujitsu (Japan), Cross Match Technologies, Inc. (U.S.), HID Global Corporation (U.S.), M2SYS Technology (U.S.).”
“American Green’s new AGM Beverage Vendor is an age-restricted vending machine to dispense beer and spirits, powered by finger vein biometric technology from M2SYS.”
And the aforementioned M2SYS blog has not used the “biometric” tag since March 2023.
But hey…they sure do have a lot of blog content.
But is it relevant?
If your identity/biometric company needs RELEVANT blog content…contact me by visiting https://bredemarket.com/cpa/.
June 2025 is almost over, so I can evaluate my performance against my goal.
Did I focus? Somewhat, both in my professional and my personal life.
Did I achieve ubiquity? Nope. But the blog has enjoyed record impressions and visitors. And would have achieved more if I hadn’t run afoul of the search engine gatekeepers.
Did I improve Bredemarket’s “capabilities to serve you”? Yes.
“If you want to use your driver’s license to fly, you’ll need a REAL ID. If you don’t have one yet, your state’s Department of Motor Vehicles (DMV) is the place to go, and they’re only taking in-person appointments.”
The FTC is attempting to warn against scammers who claim to offer REAL ID services and then defraud you.
“During the online REAL ID application process, you will be prompted to upload documents that prove identity (e.g., valid passport or birth certificate) and residency (e.g., utility bill, bank statement).”
But you can’t do EVERYTHING online.
“Uploading images of these documents online will save you time when you visit the DMV office to complete your application so don’t skip this step. Bring the original documents submitted online to your REAL ID appointment.”
But whatever you do, don’t upload your documents to “the-real-id dot cn.”
Bredemarket hasn’t used paid advertising in years, but I recently ran a small ad for 4 days using Blaze, as offered by WordPress.
Even though Blaze was too broad for me to accurately specify my target audience.
Because most U.S. viewers in the categories “Technology, Science & Education, [and] Business & Careers” on WordPress and Tumblr are NOT interested in learning about a biometric product marketing expert.
I generated this picture in Imagen 4 after reading an AI art prompt suggestion from Danie Wylie. (I have mentioned her before in the Bredemarket blog…twice.)
The AI exercise raises a question.
What if you are in the middle of an identity verification or authentication process, and only THEN discover that a fraudster is impersonating you at that very moment?
And I confess that if I were Joel R. McConvey, I would have unable to resist the overpowering temptation to dip my pen in the inkwell and write the following sentence:
“But as age checks become law in more and more places, the industry will have to weigh how far it can push – or pull out.”
But McConvey’s article does not just cover the Supreme Court’s decision on Texas HB 1181’s age verification requirement for porn websites—and Justice Clarence Thomas’ statement in the majority opinion that the act “triggers, and survives, review under intermediate scrutiny because it only incidentally burdens the protected speech of adults.”
What about social media?
The Biometric Update article also notes that a separate case regarding age assurance for social media use is still winding its way through the courts. The article quotes U.S. District Judge Amy Totenberg’s ruling on Georgia SB 351:
“[T]he act curbs the speech rights of Georgia’s youth while imposing an immense, potentially intrusive burden on all Georgians who wish to engage in the most central computerized public fora of the twenty-first century. This cannot comport with the free flow of information the First Amendment protects.”
One important distinction: while opposition to pornography is primarily (albeit not exclusively) from the right of the U.S. political spectrum, opposition to social media is more broad-based. So social media restrictions are less of a party issue.
But returning to law rather than politics, one can objectively (or most likely subjectively) debate the Constitutional merits of naked people having sex vs. AI fakes of reunions of the living members of Led Zeppelin, the latter of which seem to be the trend on Facebook these days.
Minority Report
But streaking back to Texas, what of the minority opinion of the three Supreme Court Justices who dissented in the 6-3 opinion? According to The Texas Tribune, Justice Elena Kagan spoke for Justices Sonia Sotomayor and Kentanji Brown Jackson:
“But what if Texas could do better — what if Texas could achieve its interest without so interfering with adults’ constitutionally protected rights in viewing the speech HB 1181 covers? The State should be foreclosed from restricting adults’ access to protected speech if that is not in fact necessary.”
If you assume age verification (which uses a government backed ID) rather than age estimation (which does not), the question of whether identity verification (even without document retention) is “restricting” is a muddy one.
Of course all these issues have little to do with the technology itself, reminding us that technology is only a small part of any solution.
In a recent Content Marketing Institute webinar (REALLY recent: it’s still going on as I type this), co-presenter Brittany Bowen made the point that the case studies that content marketers produce help prove their worth.
Bowen was speaking about content marketing employees who need to prove their worth to their own organization.
But it also applies to organizations themselves who want to prove their worth to their prospects.
And last but not least, it applies to marketing and writing content-proposal-analysis experts who want to prove their worth to prospect organizations.
Perhaps it’s time for Bredemarket to talk about case studies again. I haven’t discussed case studies in detail in many months.
And perhaps it’s time to reshare Bredemarket’s own case studies. Which were written in April 2023 (I was still at Incode, and only had six questions rather than seven) and desperately need an update.
“Is this part of a large multi-faceted campaign, like a go-to-market omnichannel effort?”
“Oh, no, nothing like that. Just a message related to the upcoming July 4 holiday.”
“OK. How about if we publish your message six months from now, in late December?”
Um…
I think we can do better than that.
Blogging gives you the perfect vehicle to respond to current events and immediate needs.
Provided you prepare beforehand by answering questions such as these:
Why is this important to the reader?
How will this help my business?
What exactly am I talking about?
Once you answer these and other questions, you can draft your blog post, review it, finalize it, and publish it. All within days…or within hours if it’s critically important.
Bredemarket 