Dry January at an Ontario Bar

You would think that bars would hate Dry January.

Ontario, California’s Strum Brewing Company embraces it.

In a Facebook post it welcomes Dry Januarians with its non-alcoholic offerings.

• **Alcohol-free Slushies** (yes, still fun 👀)

• **Sodas** & NA beers**

• **Flavored Waters & Hop Water**

• **Scrumptious Cookies, Beef Jerky, Pretzels, Pork Rinds , Garlic Peanuts, and soon Hummus & Toum**

• Cozy vibes & good company all month long 🎶🐾

Strum Brewing is on Euclid Avenue in downtown Ontario.

Slashdot/Reason, Do You Fact Check Your REAL ID Claims?

Unchecked disinformation runs wild in this Slashdot story, contributed anonymously.

“Only the government could spend 20 years creating a national ID that no one wanted and that apparently doesn’t even work as a national ID. But that’s what the federal government has accomplished with the REAL ID, which the Department of Homeland Security (DHS) now considers unreliable, even though getting one requires providing proof of citizenship or lawful status in the country.”

The anonymous Slashdot contributor is either a liar or a fool. As I noted back in May after Leonardo Garcia Venegas’ first detainment (I didn’t know he was detained a second time), a REAL ID was NEVER intended to prove citizenship.

Here are California’s non-citizen REAL ID requirements, which are federally acceptable:

“This includes all U.S. citizens, permanent residents who are not U.S. citizens (Green Card holders), and those with temporary legal status, such as recipients of Deferred Action for Childhood Arrivals (DACA) or Temporary Protected Status (TPS) and holders of a valid student or employment visa.”

But since the REAL ID expiration date matches the date at which temporary legal status expires, it DOES prove legal presence.

Slashdot, get your facts straight.

Postscript: Slashdot lifted its claims from Reason.

Don’t Lose Prospects in 2026

The end of the old year means the beginning of a new one.

Start the year off right by acting to fill your content gaps. Click below and schedule a free meeting with Bredemarket to address your content needs, and how Bredemarket can help ensure your visibility.

Declutter and Focus

2025 has been a year of declutterring and focusing.

The declutterring is the hardest. I may still love that long sleeve shirt with holes in the right elbow. (Why always the right elbow? I’m left handed.) But it’s no longer good for me, and I should have gotten rid of it years ago.

Whether it’s a former friend—a great person who went silent and indifferent—or a newsletter from a company that rejected my 2023 job application and only contacted me afterwards because GDPR required it—the time has come to simplify and focus.

Now just a few hundred LinkedIn newsletters and email subscriptions to go.

And to see where I can focus now.

Go Out Of Your Way To Eat Your Own Wildebeest Food

You’ve heard me use the phrase “eat your own wildebeest food.” (Like eating your own dog food, but I differentiate myself from the rest of the world.) When can you eat your own wildebeest food? Let’s take a product marketing example.

Be reasonable?

I recently encountered a company that does NOT use the product it sells for its own in-house purposes.

The company has a good reason for this. The product is meant for a particular market category, and the company itself doesn’t fall into that category. 

Without revealing anything confidential, it’s akin to a bus agency executive using a limo to get to a board of directors meeting. Yes, the executive could take the 61 to the 83 to the 66, but that takes time.

Google Gemini.

It would be a stretch for the firm to use its product internally. So it uses a semi-competing product for internal use.

Sounds reasonable, right?

I don’t care about reasonable. 

FOMO

The company is sharing a subliminal message, or perhaps a super liminal one: yeah, our product is great, but this semi-competitor is good enough for us so we don’t bother to try to use our own.

By not jerry-rigging its product for its internal needs, the company’s missing an opportunity.

  • External prospects and customers will see that the company uses its product. As of now, it is VERY obvious that the company uses a different product.
  • Internal people will have to use the company’s product every day, and will know its strengths and weaknesses very well.

So try to use your own product, even when you shouldn’t. You, your prospects, and your customers will learn a, um, bunch.

Google Gemini.