Identity/biometrics/technology marketing and writing services
It’s tough when you operate in both the strategic and tactical spheres.
Especially when you realize that “biometric product marketing expert” may sound lofty and strategic.
So to clear up the confusion, I am also a biometric product marketing writer.
Because I write.
A lot.
Articles, blog posts, case studies, data sheets, proposals, social media, web pages, white papers, and more.
If your biometric firm needs help getting your writing out, let’s talk.
When the American phrase “in the field” doesn’t translate, localise.
Sometimes it may take LONGER to produce content when a subject matter expert is involved.
Because they know what questions need asking.
But the final content will be more rigorous as a result.
Over a year ago I shared this:
The mood at the time was that the world was changing and generative AI bots and non-person entities could replace people.
Yes, I am familiar with the party line that AI wouldn’t replace anyone, but would empower everyone to do their jobs more effectively.
The layoff trackers told a different story.
As did the AI gurus who proclaimed that many jobs would soon be obsolete.
Strangely enough, “AI guru” was not one of the jobs that was going away. Which is odd. It seems to me that giving inspirational talks would be the perfect job for a non-person entity.
But many people agreed that entry-level jobs were ripe for rightsizing, meaning that those at the beginnings of their careers would have a much harder time finding work.
“Hardware giant IBM plans to triple entry-level hiring in the U.S. in 2026, according to reporting from Bloomberg. Nickle LaMoreaux, IBM’s chief human resource officer, announced the initiative….’And yes, it’s for all these jobs that we’re being told AI can do,’ LaMoreaux said.”
Because IBM has separated what AI can do from what it can’t do. IBM’s new positions are “less focused on areas AI can actually automate — like coding — and more focused on people-forward areas like engaging with customers.”
Guess what? Bots are not engaging. Well, maybe they’re more engaging than AI gurus…
But I will go one step further and claim that human product marketers and content writers are more engaging than bot product marketers and content writers.
Believe me, I’ve tested this. Bredebot can fake 30 years of experience, but it’s not genuine.
If you want to engage with your prospects, don’t assign the job to a bot. That’s human work.
(Explaining why the event was important. Using less than 300 words that could be delivered in less than two hours. Including a call of action to remember. We did.)
Fourscore and seven years ago our fathers brought forth on this continent, a new nation, conceived in Liberty, and dedicated to the proposition that all men are created equal.
Now we are engaged in a great civil war, testing whether that nation, or any nation so conceived and so dedicated, can long endure. We are met on a great battle-field of that war. We have come to dedicate a portion of that field, as a final resting place for those who here gave their lives that that nation might live. It is altogether fitting and proper that we should do this.
But, in a larger sense, we can not dedicate-we can not consecrate-we can not hallow-this ground. The brave men, living and dead, who struggled here, have consecrated it, far above our poor power to add or detract. The world will little note, nor long remember what we say here, but it can never forget what they did here. It is for us the living, rather, to be dedicated here to the unfinished work which they who fought here have thus far so nobly advanced. It is rather for us to be here dedicated to the great task remaining before us-that from these honored dead we take increased devotion to that cause for which they gave the last full measure of devotion-that we here highly resolve that these dead shall not have died in vain-that this nation, under God, shall have a new birth of freedom-and that government of the people, by the people, for the people shall not perish from the earth.
Don’t pivot to trending topics.
As I suspected, my “finger stop” post did not go viral.
But it’s a heck of a lot more interesting than commenting on most things.
Or writing about ANYTHING for pay.
Bredemarket doesn’t do resumes, even though people have tried to get me to do that.
Bredemarket doesn’t design websites, even though people have tried to get me to do that.
Bredemarket provides content, proposal, and analysis services to identity, biometric, and technology firms.
Not a trending sexy service.
But if you need it, you need it.
And should talk to me.
Stories existed long before product marketers started telling them.
Long before.
Bill Moyers asked Joseph Campbell about the “why” of stories.
“Well, the ancient myths were designed to put the mind, the mental system, into accord with this body system, with this inheritance….To harmonize. The mind can ramble off in strange ways and want things that the body does not want. And the myths and rites were a means to put the mind in accord with the body, and the way of life in accord with the way that nature dictates.”
Length. 2,400 words give or take.
And cost. For now, $1,500.
And, of course, development of the themes. A quick punch, or more elaborate?
Whatever length of content your story needs, Bredemarket can provide it.
Can a change in the emotional content of a written piece offer you great joy?
Let’s talk about National Blonde Brownie Day.
“National Blonde Brownie Day on January 22nd recognizes a treat often referred to as blondies.”
Now if you had asked me on January 21 what a blonde brownie is, I wouldn’t have known. Now I do…and you will also.
“[A] a blonde brownie is similar to a chocolate brownie. In place of cocoa, bakers use brown sugar when making this delicious brownie, giving it a sweet-tooth-satisfying molasses flavor!”
Just one change and you get something that looks and tastes different.
As you know, one of the seven questions I ask before writing client content is about the emotions that the piece should invoke.
Should prospects be angry? Scared? Motivated?
Or, can a change in the emotional content of a written piece evoke great paralyzing fear?
(Maybe those tasty brownies contain deadly bacteria.)
If you change the emotion words in a piece of content, you get something that looks and tastes different.
Eat to the beat. One way or another.
I went ahead and created my original concept of this reel.
The third version, using Frank Zappa’s “A Little Green Rosetta,” was only created as an Instagram story and will therefore disappear from public view by Tuesday evening.
I guessed that’s supposed to encourage you to subscribe to the Bredemarket Instagram account, but I don’t think Green Rosetta is a strong selling point. Too bad “Watermelon in Easter Hay” doesn’t fit the reel subject matter.
Bredemarket