Tag Archives: tiktok

The Wildebeest Speaks All Over The Place

(Imagen 3 AI-generated picture)

Bredemarket promotes itself in all sorts of places. My LinkedIn newsletter is an example, but there are other places where Bredemarket speaks, including the Bredemarket blog and a number of social channels.

The channels that Bredemarket uses have varied over time. While wise minds such as Jay Clouse have recommended to not spread yourself thin, I ignored his advice and found myself expanding from LinkedIn to TikTok. (TikTok is a Chinese-owned social media platform. You may have heard of it.)

Then in May 2024 I contracted my online presence, announcing that I was retreating from some social channels “that have no subscribers, exhibit no interest, or yield no responses.” After I had shed some channels, I ended up on a basic list of Facebook, Instagram, LinkedIn, and Threads.

You can guess what happened next.

Over the months I started posting on some of the paused social channels one by one. Eventually I was posting on all the channels I was using in July 2023—yes, I’ve even restarted the podcast—plus some other platforms such as Bluesky.

Now I may contract again, and I may expand again, but for now I want to touch upon the reasons why a business should post or not post on multiple social channels, and how the business can generate content for all those channels.

Why should you only post on a single social channel?

There is no right or wrong answer for every business, and there are some businesses that should only post on a single social channel.

  • If all your prospects are using a single social channel and are on NO OTHER channel, then you only need to post on that channel.
  • If you are NOT in danger of losing your account on that social channel because of some automated detection of a violation (“You violated one of the terms in our TOS. We won’t tell you which one. YOU figure it out.”), then you can continue to post on that channel and no other.
  • If the social channel is NOT in danger of business liquidation or forced government closure, then you can continue to post on that channel and no other.

Why should you post on multiple social channels?

Not all businesses satisfy all the criteria above. For one, your “hungry people” (target audience) may be dispersed among several social channels. From my personal experience, I know that some people only read Bredemarket content in my blog, some only read my content on LinkedIn, some only read my content on Facebook (yes, it’s true; one of Bredemarket’s long-term champions primarily engages with me on Facebook), some only on Instagram, and so forth.

What would happen if I decided to can most of my social channels and only post TikTok videos? I’d lose a lot of engagement and business.

Even if I concentrated on LinkedIn only, which seems like a logical tactic for a B2B service provider, I would lose out. Do you know how many people on Threads NEVER read LinkedIn? I don’t want to lose those people.

So that’s where I ended up. And if you know my system, the question after the “why” question is the “how” question…

How can you post on multiple social channels?

Repurposing…intelligently.

You don’t have to create completely unique content for every platform. You can adapt content for each platform, when it makes sense.

So now I’m going to eat my own wildebeest food and see where I can repurpose this text, which was originally a LinkedIn article. Yes, even on TikTok. I may not come up with a whopping 31 pieces of content like I did in a 2023 test, but I can certainly get this message out to people who hate LinkedIn. Perhaps maybe even to my mailing list, for people who have subscribed to the Bredemarket mailing list.

I haven’t figured out what I’ll do in this particular instance, but here are some general guidelines on content repurposing:

  • You can just copy and paste the entire piece of content on another platform. For example, I took all this text and copied it from the original LinkedIn article. But I hope I remembered to edit all the phrases that assume this content is posted on LinkedIn. And I’d have to consider something else…
  • You can just copy and paste the entire piece of content on another platform and remove the links. To be honest, no social media platform likes outbound links, but some platforms such as Instagram REALLY don’t like outbound links. So before you do this, ask if the content still makes sense if the links aren’t present.
  • You can provide a summary of the content and link back to the original content for more detail. Isolate the important points in the content, just publish those isolated points, and then link back to the original content if the reader wants more detail. Bear in mind that they probably won’t, because clicking on a link is one extra step that most people won’t want to do.
  • You can provide a really short summary of the content and link back to the original content for more detail. Bluesky and other Twitter wannabe platforms have character limitations, so often you have to really abridge the content to fit it in the platform. I’ve often written a “really short” version of my content for resharing, then discovered that even that version is too long for Bluesky.
  • You can address the content topic in an entirely different medium. Because of my preferences, I usually start with text and then develop an image and/or a video and/or audio that addresses the topic. But trust me—if I convert this blog post (yes, I rewrote the preceding three words when I copied this from the original LinkedIn article) into video or audio format, it will NOT include all the words you are reading here. Unless I’m feeling particularly cranky.
  • Oh, and if you’re using pictures with your content, don’t forget to adjust the pictures as needed. A 1920×1080 LinkedIn article image will NOT work on Instagram.

So there you have it. Posting on multiple social channels helps you reach people you may not otherwise reach, as long as you don’t spread yourself too thin or get discouraged. And you can repurpose content to fit within the expectations of each of these social channels, allowing you to re-use your content multiple times.

If you’ll excuse me, I have a lot of work to do. (Plus the usual Bredemarket services: I onboarded a new client yesterday and hope to onboard another one this week.)

Which reminds me. If you need help generating content for your company’s blog and social channels, follow this link to learn about Bredemarket’s “CPA” (content-proposal-analysis) offerings.

Excerpts from DeepSeek’s Privacy Policy

While many questions arise regarding DeepSeek’s performance, another critical question is whether the data it collects goes straight to Xi and his Commie overlords.

You know, what Congress suspected was happening with TikTok.

Well, here are a few excerpts from DeepSeek’s Privacy Policy.

“(DeepSeek) is provided and controlled by Hangzhou DeepSeek Artificial Intelligence Co., Ltd., and Beijing DeepSeek Artificial Intelligence Co., Ltd., with their registered addresses in China…

“The personal information we collect from you may be stored on a server located outside of the country where you live. We store the information we collect in secure servers located in the People’s Republic of China.

“Where we transfer any personal information out of the country where you live, including for one or more of the purposes as set out in this Policy, we will do so in accordance with the requirements of applicable data protection laws.”

So the issue is: what information is collected?

Link:

https://platform.deepseek.com/downloads/DeepSeek%20Privacy%20Policy.html

Finding and Filtering For Your B2B Firm’s Hungry People

(Takeru Kobayashi Image CC BY-SA 2.0)

B2B companies want to do business with certain companies, but not with others.

Using Bredemarket as an example:

  • I want to do business with identity and technology companies who seek collaborative content, proposal, and analysis services for their products.
  • I don’t want to rewrite your resume.

How can B2B companies—mine, or yours—find niche prospects that are “hungry” to do business with them—your target audience?

By marketing their products in ways that attract their hungry people and filter out the others.

The “pay my price” filter

For example, my recent long (3:40) Bredemarket “CPA” talkie video included prices for three of my services, starting at $500 (as of January 2025) for my Bredemarket 400 Short Writing Service.

If you continued to watch the video after the pricing discussion, you may be among Bredemarket’s niche hungry people.

If you stopped watching the video and searched for a 2¢/word writer on Fiverr, you’re definitely NOT among my hungry people.

The “IPVM China post” filter

Another way to find your hungry people is to discuss things that interest them.

For example, I shared the following LinkedIn post on Saturday:

“Betcha IPVM isn’t inconvenienced by the TikTok ban…”

From John E. Bredehoft LinkedIn.

If you slightly smiled when you read that, you may be among Bredemarket’s niche hungry people.

Precious and few

Most people are NOT hungry for Bredemarket’s marketing and writing services.

My IPVM-TikTok LinkedIn post will never get the 20,000+ impressions and nearly 400 engagements that I’ve received on my Private Equity Talent Hunt LinkedIn post.

But since I don’t bait and switch jobseekers by offering 17x resume writing services, that’s a good thing.

If your humor has evolved to a point where the very idea of an IPVM account on TikTok amuses you—and if my use of the word “evolved” amuses you further—then perhaps Bredemarket offers the background and experience to help you convey your

  • identity,
  • biometric,
  • government ID,
  • geolocation, or
  • technology

product/service information.

Hungry for more? Check out my “CPA” page and book some time to talk to me.

Bredemarket’s “CPA.”

And by the way, my long-term hungry people knew this was coming…

From https://youtu.be/cmU_-F0A34M?si=ZQZOtD-xW0nvKfz6.

Where is ByteDance From?

Know Your Business!

Where is ByteDance From?

I am VERY familiar with questions regarding the nationality of a company. There are three questions:

  • Where is it incorporated?
  • Where is it headquartered?
  • Who owns it?

IDEMIA

For my former employer IDEMIA, the answers are France, France, and primarily a U.S. investor (Advent International).

(So depending upon your needs, you can argue that IDEMIA is a French company or a U.S. company.)

ByteDance

For ByteDance, the answers are the Cayman Islands, China (Beijing), and primarily global investors (Blackrock, General Atlantic, Susquehanna International Group, etc.).

(So depending upon your needs, you can argue that ByteDance is a Chinese company, a mostly American company, or a British company off the coast of Cuba.)

Your company

Not that I create TikTok videos (at least not for paying clients), but I provide other services.

More information on Bredemarket’s Content-Proposal-Analysis marketing and writing services:

CPA
Bredemarket’s “CPA.”

TikTok Watch, Saturday 5:30 pm

(Imagen 3)

Curiouser and curiouser. A recap:

  • On Friday morning, the Supreme Court ruled against TikTok.
  • By Friday evening, we learned that TikTok may “go dark” on Sunday rather than risk prosecution.
  • By Saturday morning, we learned that incoming President Trump may give ByteDance another 90 days to sell TikTok.

The chatter in recent days has speculated that Elon Musk may buy TikTok, or that Mark Zuckerberg’s Meta may buy TikTok. (Both men were slated to attend Trump’s inauguration, although that may have changed since the festivities have moved indoors.)

CNBC reports one more interested party—Perplexity AI:

“Perplexity AI officially made a play for TikTok on Saturday, submitting a bid to its parent company, ByteDance, to create a new merged entity combining Perplexity, TikTok U.S. and new capital partners, CNBC has learned.”

What’s next: Procter & Gamble?

TikTok Watch, Saturday 11am

TikTok may still go dark Sunday…but (apologies to Tony Campolo) Monday’s coming!

From NBC News:

“President-elect Donald Trump told NBC News’ “Meet the Press” moderator Kristen Welker in a phone interview Saturday that he will “most likely” give TikTok a 90-day reprieve from a potential ban in the U.S. after he takes office Monday.

“Trump said he hadn’t made a final decision but was considering a 90-day extension of the Sunday deadline for TikTok’s China-based parent company to sell to a non-Chinese-buyer or face a U.S. ban.”

Trump’s announced intention to possibly grant ByteDance a 90 day extension to sell TikTok means nothing until something actually happens. But it’s somewhat more likely than Liz Cheney in jail. Or the post-inauguration Trump tariffs.

And Trump (or, for that matter, Biden) has the power to grant such an extension.

“A 90-day extension under specific conditions is explicitly allowed for in the bipartisan law passed last year.”

But think about it.

  • Congress deemed ByteDance ownership of TikTok as a national security threat.
  • The Supreme Court agreed that Congress acted in accordance with the Constitution (I.e. the First Amendment) in making that determination.
  • In a show of unity, Biden and Trump decided, “Never mind.”
Good old Emily.

In the political world, deadlines are but a dream.

TikTok Watch, Friday 7pm

Even though it appears that the U.S. government will not shut TikTok down in my country on Sunday, I wondered if TikTok would shut itself down, just to grab attention or make a point.

According to the BBC, TikTok is threatening to do just that.

“(TikTok) said ‘both the Biden White House and the Department of Justice have failed to provide the necessary clarity and assurance to the service providers that are integral to maintaining TikTok’s availability’.

“It said unless the government immediately stepped in to assure the video app it would not be punished for violating the looming ban, it would be ‘forced to go dark on January 19’.”

But if President Biden (who remains President until Monday) provided such an explicit assurance, he may be in violation of both the bipartisan Protecting Americans from Foreign Adversary Controlled Applications Act and the Supreme Court ruling (PDF).

To be continued.