Bridging the Content Gap: Increasing Your Content Quantity and Recency

(All pictures Imagen 4)

Tech marketers, do you have a “content gap” that you don’t even know about? (But your prospects know about it.)

When I approach a Bredemarket content prospect, I like to check the prospect’s current online content first.

  • Not a full-fledged analysis like the one I perform for my web/social media checkup. Which, if you didn’t notice, is numbered “Bredemarket 404.”
  • But just enough to see what content you’re generating, or not (quantity). And when you last posted content (recency).

You don’t need me to analyze the quantity and recency of your company’s online content. You can analyze it yourself. 

And you SHOULD survey it. 

Because whether you look at your content or avert your eyes, your prospects are looking at your content or lack thereof.

If your company doesn’t display online content, your competitor does.

Do you dare take a look at yourself and answer the following questions?

  • Date of most recent blog post
  • Date of most recent case study
  • Date of most recent video
  • Date of most recent white paper
  • Date of most recent Facebook company post
  • Date of most recent Instagram company post, reel, or story
  • Date of most recent LinkedIn company post or article
  • And all the other social media outlets you’ve opened over the years (yes, even the Snapchat the intern created in 2019)

Now I will be honest. While I am in some ways a content freak, even I fall behind at times.

Physician, heal thyself.

But what is the status of YOUR content? Quantity? Recency?

And what are you going to do about it?

Click here to bridge your content gap.

Or don’t.

What are you going to do?

When You Gate Content, You LOSE Control

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Gating, or requiring a prospect to fill out a form before receiving valuable content, is touted as a way for the company to control the journey. Once the company knows who the prospect is, they can interact with the prospect more meaningfully. The company can’t do that if the content is downloaded by unknown prospects.

There’s only one problem with gating:

Gating introduces friction.

And even if you avoid long fill-in forms for your gating activity, it’s still a hurdle that your prospects have to cross. And they may not want to do it.

Let me give you an example: Assume you want to know all about Bredemarket.

  • So I provide a 20 page brochure entitled “All About Bredemarket.” But before you can download that brochure, you have to provide your name, email address, and anticipated purchase date.
  • Meanwhile, my fierce competitor offers a 20 page brochure entitled “The Truth About Bredemarket.” But my competitor is unfortunately intelligennt and offers the brochure to anyone who wants it, without requiring a scrap of information.

If you’re a prospect and don’t know what you want to do, which of these two brochures will you acquire first?

The one that’s easiest to get, which is my fierce competitor’s brochure.

In this case, this means that my competitor will shape the message about Bredemarket, not me. And I don’t think my competitor will praise me as the best product marketing consultant.

So I usually don’t gate. Heck, I even publish my prices publicly.

[If someone] requires white paper or other services from Bredemarket in the future, there are multiple options:

  • Work with me on an hourly basis at the $100/hour rate.
  • For text between 400 and 600 words (short writing service), I can bill a flat rate of $500.
  • For text between 2800 and 3200 words (medium writing service), I can bill a flat rate of $2000.
  • We can work out a flat rate for different lengths if needed. 

(Yes, I publish my prices. If you need a 2¢ per word writer, look elsewhere.)

Which means that some of your questions are already answered BEFORE I question you about your needs.

If you have other questions about what Bredemarket does, and how to set up a free meeting with me, go here.

Stop losing prospects! Use Bredemarket content for tech marketers
Content for tech marketers.

Or download this, no questions asked.

Content For Tech Marketers (July 3, 2025)Download

Content For Tech Marketers

Does your tech firm need prospect-facing text content?

Bredemarket creates written content for tech marketers that attracts prospects.

Stop losing prospects! Use Bredemarket content for tech marketers: https://bredemarket.com/mark/

Stop losing prospects! Use Bredemarket content for tech marketers
Content for tech marketers.
Content For Tech Marketers (July 3, 2025)Download

Substitute Public Domain Characters to Avoid AI Copyright Infringement

A biometric expert (I’m not the only one) was challenged to find a picture of a particular cartoon character in a particular setting, but was worried about copyright infringement.

I suggested that the expert substitute some other character in place of the copyrighted cartoon character.

I can’t share the particular example above, but the picture in this post illustrates the point. You subconsciously know which characters are being referenced, but the substitute characters (pre-copyright days) take care of the copyright issue.

As long as the rest of the image doesn’t infringe on copyright either. MLB may visit me, even if “the fruit company” doesn’t.

My July 4

My July 4 included a parade and cherries.

Admittedly a lot of content, especially for a non-working day. (One was scheduled.) But if your technology firm lacks marketing content, I know a guy – https://bredemarket.com/mark/

Content for tech marketers.

Four Time-bound Geolocations = Identity?

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(Part of the biometric product marketing expert series)

Some don’t believe that geolocation is a valid factor of identity/verification/authentication.

Some do.

If you ignore what Yves-Alexandre de Montjoye et al said about the validity of 12 fingerprint minutiae points in their 2013 study (cited in phys.org), their conclusions about cell phone locations deserve consideration.

“By analyzing 15 months of cell phone mobility data from 1.5 million people, researchers have found that only four spatio-temporal points (an individual’s approximate whereabouts at the approximate time when they’re using their cell phone) are all that’s needed to uniquely identify 95% of the individuals.”

Why?

“[T]he researchers’ data shows that just four spatio-temporal points are needed to uniquely identify the mobility trace of an individual. In other words, it’s not likely that someone else will be in the same locations as you are at four different times of day.”

And once you perform multi-factor authentication by combining geolocation with another factor, such as an address or a social media post, privacy disappears.

And now a word from our sponsor.

The (Sort Of) Monster That is Thrifty Ice Cream

I had heard that Corona’s Monster Beverage had purchased Thrifty Ice Cream as part of the Rite Aid bankruptcy proceedings, but wanted to confirm this. And the news was partially correct.

Yes, Thrifty Ice Cream’s sale was approved on July 1 at a purchase price of $19.2 million.

The buyer?

Not Monster Beverage, but a separate corporate entity known as Hilrod Holdings.

“Hilrod Holdings is linked to Hilton Schlosberg and Rodney Sacks, who until recently were co-CEOs at the energy drink company Monster Beverage Corporation. Sacks stepped down from his position as co-CEO in mid-June.”

Monster Beverage is primarily known for Monster Energy drinks, and used to be the original owner of Hansen’s non-energy drink  (sold to Coca-Cola who then axed it).

Sacks, 75, is now Chairman at Monster, so both Schlosberg and Sacks are still connected with Monster while simultaneously running Hilrod. Not that ice cream directly competes with energy drinks, but the Hilrod hobby could raise some eyebrows.

Employment Fraudster Lack Of Differentiation

While the fraud fighting companies don’t differentiate themselves, it turns out the fraudsters aren’t differentiating themselves either.

“Gibson Karen.”

Take Gibson Karen, who commented that I should connect a particular person in Gibson’s network.

  • Except that Fibson has no network: 0 connections, 0 followers, and 0 recommendations despite nearly 2 decades in the industry.
  • Fibson’s location? “United States.”
  • The odd first name as last name that doesn’t match Fibson’s perceived sex.
  • The request to contact someone else, not Fibson.
  • The email address of Fibson’s contact? gregory.hopkins@allegisgroupjobs.com. The real URL is allegisgroup, not allegisgroupjobs.
Um…

Don’t they even try any more?

You don’t need 30 years of identity experience to recognize employment fraud when you see it.